Full text of Marriner S. Eccles Papers : [Fourth War Loan Press Material], Box 12, Folder 10, Item 10

The full text on this page is automatically extracted from the file linked above and may contain errors and inconsistencies.

TO:

January 25, 1944

Enclosed I am sending you a copy
of the newspaper clip sheet which
carries Mr. Eccles1 statement on the
fourth page.
^o release date was placed on the items
in the clip sheet and we have no central
clipping service for the Loan so that
I am una"ble to tell you at this time
how extensively the statement was used.


Stanley W.


Prenosil

FROM PRESS SECTION, WAR FINANCE ^VISION, U. S.TREASURY,WASHINGTON BUILDING, WASHINGTON 25, D. C.

4"WAR LOAM PRESS MATERIAL



BACK THE ATTACK!




Note to Editors:
Mats or plates of selected parts of
this material are being sent without expense to you in connection
with the 4th War Loan, Jan. 18Feb.

15. Metal in plate shipments

remains the property of Western
Newspaper Union and is to be returned to them in the usual manner
for re-use. Thank you.

From Press Section
War Finance Division
Treasury Department
Washington, D. C.

TO THE EDITORS
AND PUBLISHERS OF AMERICA:
Editors and publishers are probably the least complacent group of American citizens. They
take no particular pride in this distinction because they are closest to the war situation.
So I need give you no sales talk on the necessity of making a great success of the 4th
War Loan.
We all know we are going into the greatest battles in the world's history. Thousands of
lives of American boys will be lost. Every home in our cities and towns soon will be anxiously awaiting the news from the bloody fighting.
The 4th War Loan offers us the opportunity—yes, the imperative duty—to slug it our
with complacency in every community. Not everyone is so alive to the plain truths about
the war situation as we. We must drive home again and again that victory is not just around
the corner; that billions more of dollars must be thrown into the fight before V-day arrives.
In fact the victory may prove so costly that no one will feel like celebrating when the Nazis
and Japanese have at last been beaten into submission.
During the 3rd War Loan you did a mighty job. Treasury Department surveys tell the
statistical story of 43,899,660 lines of daily newspaper editorial space and 17,326,400 lines
of weekly newspaper space being concentrated in a period of three weeks to pile up more
War Bond sales to individuals than ever before in so short a period.
More important was the way this space was used. Editorials, cartoons, news stories,
human interest features, ears, boxes, unique front-page displays hammered home the urgency of everyone backing the attack. In the final week the editorial cannonade was at its
peak.
While the results of the 3rd War Loan were the most effective on record, almost half
of the nation's population did not buy extra War Bonds. This is the simple fact behind the
new 4th War Loan slogan: "Let's all Back the Attack." Your local War Finance Committee
is at work on the problem of doing a better personal sales job on every resident of your city
or town. We ask you to go to town again to create the all-important publicity and informational atmosphere to make sure that every home and business displays the 4th War Loan
red, white and blue shield.
It is customary for your chairman to sign off with a pleasant thank you. You'll agree
that in tHe light of the desperate months ahead for all of us, it is more appropriate for me
to conclude: God help us all if all of us fail to do our best to back up our fighting men in
the coming invasion.




FRANK E. TRIPP, Chairman,
Allied Newspaper Council.

o

COPY GUIDE FOR THE FOURTH WAR LOAN
STARTING JANUARY 18, 1944
"Let's All Back the Attack" is the basic copy theme of
the Fourth War Loan Drive.
The primary intent of our copy is to create in the
public mind unity of understanding and unity of purpose
in the purchase of War Bonds. Our aims must be made
clear. Our arguments must be sharpened to penetrate
the minds and hearts of 130,000,000 individuals, to define
for them in graphic terms their solemn duty as citizens
in relation to the Fourth War Loan. With equal clarity,
we must demonstrate the relation of the campaign to:
(1) The successful prosecution of the war.
(2) To the economic stability of the nation, and
(3) To the attainment of our national and personal
post-war aims.
Our fundamental plea in this drive is—buy extra War
Bonds. This goal is symbolized by the Fourth War Loan
emblem, carrying the legend "We bought extra Bonds."
During the campaign that shield should become the seal
of faith in sixty million American homes. To earn it by
self-denial, by digging to the quick in order to buy more,
is to give full expression to the highest patriotism. To be
without it is to default upon our obligations to our fighting
men and to the nation for which they fight and die.
There is the general cast of our approach. In large
part, sales are not made through media. They can only
prepare prospects to receive the solicitor. Yet the importance of this process must be fully recognized. It can
be carried out in specific terms, directed unmistakably
at the individual. Let us see how.
We have learned that more than half the population
buys War Bonds to help win the war. They buy to back
up loved ones in the service, to back the Government, to
hasten victory.
On a community level, those three motives offer opportunities for gearing the Fourth War Loan to:
(1) Local men in the service,
(2) Patriotic appeals, and
(3) Direct, personal participation in achieving
victory.
Dramatized, personalized, these copy slants will affect
a large proportion of the people reached by them.
But they will not budge men and women who believe
they can't afford to buy any Bonds or extra Bonds for the
Fourth War Loan. That excuse, above all others, was
offered by the Americans who failed to support the Third
War Loan.
Then these prospects must be convinced they can
afford to buy. Three current conditions bear powerfully
upon this subject. They are national in scope, but can be
reduced to community units.
(1) The amount of regular income, cash available
and savings in the hands of the people today far exceeds any previous high point in history. How much
have bank deposits, wages, ejtc, increased in your town
or county between 1936 and 1943?
(2) One out of every two families in the country
has more than one person employed today, and one out
of every ten families has three or more employed.



How do employment figures for 1936 compare with
those for 1943 in your community?
(3) Many individuals whose income has not increased apace with the national level, or whose responsibilities have remained exceptionally heavy, have
nevertheless been able to buy Bonds regularly, to
participate in the War Loan drives, to "Back the Attack"
fully by extraordinary personal sacrifice or initiative.
The example of these men and women, if properly
publicized, can exert great influence.
It is also vital for us to show the American citizen that
he cannot afford not to buy extra Bonds. His own selfinterest is here involved on four counts.
(1) Failure to invest in Bonds, and instead using
swollen income to bid for scarce consumer goods, will
result in higher prices. This will impair the value of his
wages and in general damage the economic structure
of the nation. Protection of this stability has been
entrusted to the home front by the men on the fighting
front. To belie the trust is to betray the men in our
armed services.
(2) Failure to assume his share of each War Loan
could, if multiplied by millions of other instances,
endanger the orderly financing and prosecution of the
war, thereby threatening the military security of the
nation and of the individual.
(3) To pass up the purchase of War Bonds is to
deny himself ownership of the most desirable and
safest investment in the world today.
(4) To deny himself that investment today is to
miss the opportunity for guaranteeing the future security of his family, his children, and his country.
While the farm community presents basically a different sales problem from urban areas, the same fundamental
copy appeals are effective there. The self-interest or
economic appeal is strong in rural areas, and for that reason
should be a major secondary theme in the farm markets.
Above all, it should be remembered that the prime need
in the rural areas is to increase the regular purchase of
Bonds among farmers, as well as sell extra Bonds; to
create greater awareness of War Bonds as a part of the
farmer's regular economic life and his participation in
the war effort.
This is a bare outline of copy policy. To local editors,
publicity directors and county officials of the War Finance
Committee must go the responsibility for the ultimate
power of all copy. Your initiative, your eloquence of expression must transmit these thoughts to your own people.
You know them. You know how best to reach them. You
are familiar with your own local conditions, the sacrifices
your local people are making, the local heroes who have
brought home the war to your area.
The final picture of the Fourth War Loan, as it is seen
by your community, must be of your own design.
In the 4th War Loan Campaign Book there are facts,
figures, plans, for your adaptation. Use them, always
remembering that we are paving the way for the great
army of volunteers which will, in the end, sell the Fourth
War Loan to the people of America.

SUGGESTED EDITORIAL MATERIAL
The Fourth War Loan is part and parcel of the
preparations for the all-out smash at Germany and
Japan. The slogan, "Let's all Back the Attack," conveys the note of urgency to everyone of us to do our
utmost to make certain that we do not have another
Dunkerque or Dieppe on our hands. If you have
anyone near the battlefront—and who has not—you
will want to sacrifice to the point of hurt to buy
extra war bonds.
This is the kind of a war you as an individual
can't brush off. You're in it to the hilt. Not since the
very beginning of the Republic have the ringing words
of the Founding Fathers—"we pledge our lives and
our fortunes"—resounded so clearly and so truly.
Because if we lose, we lose all—not only as a nation
but as individuals.
In the big assault, in which men from this community—men from your very home and your neighbors' homes—will be braving every terror a Hitler
can hurl against them—you have a job to do. You
can't afford to take the chance that you will not be
needed. Every man and woman and even our children must deny themselves comforts and luxuries to
put the money into extra war bonds in order to achieve
in some measure the sacrifices which * their sons,

brothers, fathers, husbands and friends will make in
the next few months, perhaps weeks.
The fateful days are here. In the years to come you
will look back at the early months of 1944 and recall
what you did to help save yourself, your family and
your country.
Every home which displays the Treasury Department's 4th War Loan, red, white and blue shield with
its proud message, "We've Bought Extra Bonds," is
adding its weight to the attack.
In doing your duty in the forthcoming invasion to
crush our enemies, you are first being loyal to your
country. However, you must not lose sight of the fact
that "buying bonds" and keeping them is actually
saving money. Bonds are savings. They are real social
security, real old age insurance. They are the safest
and best investment for the average man, against a
rainy day.
Where else can you find an opportunity for small
investment today, such as in E Bonds, that guarantees a
33-1/3 per cent increase in 10 years?
Thus, from a standpoint of sound reasoning, every
person should put every dollar they have into War
Bonds, for the good of the country and for the good
of the individual citizen. Let's all back the attack.

UNITED STATES GOVERNMENT

SECURITIES

Summary of Information
WAR SAVINGS BONDS
SERIES E

U. S. SAVINGS BONDS
SERIES F

Issue Price

75 percent of maturity value

74 percent of maturity value

100 percent

Maturity

10 years from issue date

12 years from issue date

12 years from issue date

Rate

Varies—2.90 percent if held
to maturity

Varies—2.53 percent if held
to maturity

2^

Denominations

$25 to $1,000

$25 to $10,000

$100 to $10,000

Redeemable for Cash
Prior to Maturity

At holder's option, after 60
days from issue date

At holder's option, after 6
months on one month's
written notice

At holder's option, after 6
months on one month's
written notice

Limit of Ownership

See "Additional facts"

Not more than $100,000, issue price, of Series F or G
or Series F and G together in any 1 calendar year

U. S. SAVINGS BONDS
SERIES G

percent

In addition these securities are offered: Treasury Certificates of Indebtedness, yielding % % and dated Feb. 1,1944,
and maturing Feb. 1,1945; 15-Year l\i% Treasury Bonds, dated Feb. 1, 1944, due Sept. 15,1959, callable Sept. 15,
1956; 26-Year 214% Treasury Bonds, dated Feb. 1, 1944, maturing March 15, 1965.



o
Bonds will help
to bring peace
say noted clergy
Bishop Spellman, Bishop
Tucker and Rabbi Heller
Indorse 4th War Loan
Leaders of the three great faiths
in the United States are unanimous in their support for the
Fourth War Loan Campaign in
progress from January 18, to
February 15.
They include the Right Reverend Henry St. George Tucker,
Presiding Bishop of the Protestant Episcopal Church in the
United States of America, and
president of the Federal Council
of the Churches of Christ in
America; the Most Reverend
Francis J. Spellman, Archbishop
of New York, who recently returned to this country after an
interview with His Holiness Pope
Pius XII and a visit to the Mediterranean battlefields, and Rabbi
James G. Heller, president of the'
Central Conference of American
Rabbis.
Their statements follow:
Bishop Tucker:
"We have done much but we
must do more to support the war
effort through the purchase of
war bonds.
"This is one way in which every
American—from the youngest to
the oldest—can share.
"In purchasing war bonds, we
remember they will help preserve
our homes and our churches—all
those institutions which go to
make America what it is.
"Every American should consider it a privilege to share more
of his material substance by purchasing bonds in the Fourth War
Loan."
Archbishop Spellman:
"Many have tried to build peace
and good will on foundations of
science, trade and monopolies or
balances of power. Whatever may
be said of these attempts, I believe that some additional or different things are necessary before
we can gain the Victory beyond
the victory. I believe that peace
will be found and will be founded
on the mutual recognition of the
rights and dignity of men and
nations; and I think that the purposes and program of the Fourth
War Loan campaign are an expression of that belief and a decided help towards its realization,
and to it I give my full adherence.
I believe that this Fourth War
Loan Campaign in its aims and
opportunities greatly contributes
 to the American ideals of justice,


mutual understanding and good
will among our own citizens and
with other peoples of the world."
Rabbi Heller:
"No true American will regard
a liberal subscription to the
Fourth War Loan as a sacrifice.
Instead it is a glorious opportunity to participate in the magnificent fight our country and its
allies are putting up for victory
over one of the most iniquitous
juntas that history has produced.
Since we cannot throw our bodies
against these enemies, let us at
least support them with all of our
faith, and with our worldly goods.
It is a religious duty to do this,
and to help save the world for
justice and brotherhood."

Bonds Should Be
Kept, Declares
Security Leader
By Emil Schram, President,
New York Stock Exchange

The bonds of the United States
of America are the best investments in the world today. They
represent both national and personal security. We will have a
special opportunity to add to our
holdings of these bonds next
month when the Fourth War
Loan will be brought out by the
Government for the purpose of
pressing on in Europe and Asia
to complete victory—a victory
which will mean all the difference between a mean, harried life
for America and a triumphant
return to freedom and opportunity, to a further cultivation of
the arts of peace.
The buying of War Bonds under the stimulus and fervor of a
campaign to support our men in
the armed services is only part
of the privilege of Americans.
Bonds bought should be bonds
kept. Bonds bought should be
retained against any impulse to
turn them back into cash, except
to meet the most serious personal
needs.
Bonds bought now and kept
will provide dependable income
as well as complete safety; the
Series E bond will store up capital for us—store it up the more
rapidly the longer we keep them.
As the Federal Reserve Board
has recently emphasized, these E
bonds provide a rate of return
of 4% per annum during the last
five years of their life as compared with an average of 2.9%
over the whole term of the bonds.
Whatever type of bonds we
buy, it is both prudent and patriotic to keep them. They are the
best possible safeguard against
the uncertainties of the long
future.

Public's Income
SO Per Cent over
1941, Eccles Says
Chairman of Federal
Reserve Urges Support
of the 4th War Loan
By Marriner S. Eccles, Chairman,
Board of Governors of the Federal
Reserve System

The United Nations are everywhere on the offensive. Our
armed forces are doing their
part. We on the home front will
not be doing our part unless we
invest far more in War Savings
Bonds during the Fourth War
Loan Drive than we have done
in any of the drives so far.
Our people, as a whole, have
the money. Even after paying
increased taxes, the public as a
whole has 50 per cent more income now than in 1941. Individuals and partnerships have
over 50 billion dollars in bank
accounts—well over 15 billions
more in coin and paper money.
All this is in addition to the dollars owned by corporations.
These dollars—every one not
absolutely essential for living—
should be put to work to help
win this war. We, the people,
have a clear choice before us.
We can pay for the winning of
this war in the least painful way
or the most painful way. We can't
escape making a choice. We can
do it the hard way by going in
for an orgy of spending, bidding
up prices in an ever-rising spiral,
forcing the Government to borrow from the banking system.
That is a process whereby more
and more money—dangerous dollars—would be created. It means
not using fully or effectively in
the war effort the already vastly
expanded existing money supply.
That is the highroad to reckless
inflation.
If we travel that road, we will
shatter the hopes and dreams of
millions of the men and women
in our fighting forces. They are
making their plans even now for
their return to civilian life. The
majority are saving their money
thinking of what it will buy, a
house, a farm, furniture, and
other things of necessity foregone while the war is on. If
these high hopes are wrecked
because prices have been allowed
to rise until the carefully-saved
dollars will buy only a half or a
third, or less of what they would
purchase when our fighting forces
went away—if we at home allow
this to happen, then let us beware.

4th War Loan Presents New Challenge
to Women to Lead Way in Self-Denial
Wife of Secretary Morgenthau- urges women War Bond volunteers to
show true leadership by setting an example
"First requisite for a successful
Bond seller is to believe firmly
that a War Bond is today's best
buy," says Mrs. Henry Morgenthau, wife of the Secretary of the
Treasury. "To convince others of
the worth of what we are selling
we must first convince ourselves."
Expressing her firm faith in the
women of America, Mrs. Morgenthau made a strong appeal to the
nation's volunteer Bond selling
forces.
"This is a challenge to the vast
army of women volunteers who
have worked faithfully and effectively in past campaigns. Their
hand-to-hand and door-to-door,
selling has been an enormous
factor in the success of the Treasury's War Bond Program. It is
their contact with the individual
Bond buyer which has done much
to divert the dangerous dollars
of excess national income and
spending power into the reservoir
of saving power.
"In the Fourth War Loan they
must carry the War Bond message to more homes and families
than ever, so that the slogan of
the drive 'Let's All Back the
Attack' may come to be a fact

MRS. MORGENTHAU
as well as a call to duty. It is
here that the example they set
will play a large part.
"It is not easy to educate people to 'do without' when they
have money in hand to spend.
But there is every hope that they
are learning that the siren voice
of the Squander Bug is as dangerous to the nation's bulwarks

against inflation as in the voice
of the enemy saboteur to the security of military movements. No
thinking person will continue to
imperil future security for the
sake of present fripperies."
Mrs. Morgenthau went on to
say that the leaders among women could do much to bring an end
to the wave of non-essential
spending which had characterized
the past Christmas season in
many places. More and more
women, she feels, are beginning
to realize the folly of "spending
as usual" in war time, and the
January drive will encourage
them to start the New Year in
a spirit of Spartan self-denial.
"The Treasury is not only
deeply appreciative of the work
done by women volunteers in the
War Finance Program. It is also
proud of the women who have
dedicated themselves to this financial phase of the war. These
women, we know, have the true
essentials of leadership. They will
not only bend every effort to sell
Bonds, but will also set an example of Bond buying by sacrifice,
which others will be proud to
follow."

Americans Battle Squander Bug
As Fourth War Loan sales ammunition, the Squander Bug is
unique.
Americans must deal that Bug
a knock-out blow if the Treasury is to raise its 5.5 billion dollar
quota for individuals. The money
that buys War Bonds represents
savings and self-denial. It is just
the money the Squander Bug
craves—if we would let him have
it. >
The Federation of Women's
Clubs of Michigan has a clean-up
squad ready to banish him from
their membership's pocketbooks.
The club member who sells the
most Fourth War Loan Bonds will
be awarded a War Bond prize.
The AWVS will take up the
battle against the Bug by selling
Bonds from jeeps stationed at
strategic points in the shopping
district. A "live" Squander Bug
will taunt the customers into buying action with such remarks as,
"Don't buy Fourth War Loan
Bonds. Give me the money
instead!"
Michigan Girl Scouts will join
in
the anti-Squander Bug fray,



Alabama is all-out to catch the
criminal Squander Bug. Here
Highway Inspector Little posts
a "Wanted" sign.

enlarging the pledge "A Girl
Scout is loyal, a Girl Scout is
thrifty"' to include bans against
all needless spending — "even
movies" as one youngster bravely
declared.
Ralph E. Murphy, Michigan
business man, advises his custom-

ers "to 'can' your dollars for future use . . . in Fourth War Loan
Bonds. The Squander Bug has no
can opener. War Bonds will
starve him to death."
Leading Detroit merchants are
also in on the fight.
William Demery, president of
Demery & Company, stated: "We
are convinced that the Squander
Bug means ruin for individuals
and business firms alike, and with
this conviction, we will offer
prizes to our employees for the
sale of Fourth War Loan Bonds
and Stamps."
The schools of Michigan will
hold trials during the Fourth War
Loan charging the Squander Bug
with being an Axis agent and an
enemy of America's best interests.
Alabama has conducted its
Squander Bug campaign as a
drive to catch this notorious lawbreaker "dead or alive." Locally
produced posters reading "Wanted—Information leading to arrest
of Squander Bug" — have been
placed by the highway police in
every corner of the state.

Mary Anderson
Says Labor will
Buy Extra Bonds
By Mary Anderson
Director Women's Bureau of
U. S. Department of Labor

War is more than victory one
day and setbacks another, a Bond
Drive this month and throw your
money away the next. It is a
continuing struggle against the
enemy in the field and those economic and social forces at home
that would destroy us.
It is sacrifice and work and
blood every minute of every hour.
This Bond Drive is a part of that
unrelenting battle.
American
labor will see it through.
For these reasons I am convinced that the men and women

MARY ANDERSON
in our factories, shipyards, mills
and fields will buy War Bonds
to the limit of their ability. I
believe they will take every dollar above the cost of living essentials and put them in Bonds.
They will give up any extra
recreation they might have and
use that money for Bonds. I believe they will make an extra
effort to buy an extra Bond during this drive—just as they have
worked extra hours and accepted
extra duties beyond those they
thought they could reasonably
bear.
" The 53 million workers of this
nation have sent their sons and
brothers into the front lines and
have dedicated themselves to unremitting toil until the war is
won. Now, in the Fourth War
Loan Drive, labor will again
prove its deep faith in our cause—
by purchasing more than its share
of Bonds.
Beachheads are strewn with
American bodies, not with excuses. Let's all back the attack
with extra War Bonds.

Three War Loans Give
U. S. 40 Billion Dollars

Farmers' Future
Vitally Affected
By Bond Savings

Sales of Series E Bonds jumped 65 percent 6,000,000 families urged
from second to third War Loan; 4th War to build up reserve
in extra Bonds.
Loan demands record individual buying.
WASHINGTON, D. C , Jan. 00—The first three War Loans
have within less than a year sold a total of over 40 billion dollars
of securities to non-banking investors—an unprecedented achievement in war finance. A goal of 14 billion dollars has been established for the Fourth War Loan, which opens January 18 and
continues to February 15, 1944.
Despite the fact that the Third War Loan was the first largescale drive in this war for the sale of securities exclusively to
non-banking investors, total sales exceeded the sales in each of
the two preceding drives. In both the First and the Second War
Loans, commercial banks were allowed to subscribe for approximately 5 billion dollars of securities in each drive. Total sales
to all investors in the three war loans were as follows:
First War Loan (December, 1942).. .$12,947,000,000
Second War Loan (April, 1943)
18,555,000,000
Third War Loan (September, 1943).. 18,943,000,000
The intensive effort which was made during the Third War
Loan to reach the many thousands of investors in each state is
reflected in the increase £>f more than 65 per cent in the sales of
Series E Savings Bonds from the Second to the Third War Loan.
The following chart illustrates the progressive increase in sales
of Series E bonds, which are undoubtedly the most widely held
security in the world's history:

Sales of Series E Bonds in 1st 2nd, and 3rd War Loans
SALES in Billions of Dollars
.5

1.0

1.5

2.0

3rd.
BONDS SOLD in Millions of Pieces
10
20
30
40

50

1st.
2nd.
3rd.
Total sales of nearly 53,000,000 pieces of E bonds in the Third
War Loan drive is the equivalent of about one bond to every
man and woman gainfully employed in the United States. It
also represents average sales of 1000 bonds by each of the 53,000
issuing agents throughout the country.
The goal for Series E bonds in the Fourth War Loan campaign is $3,000,000,000, or slightly more than $500,000,000 over
the total sales of this issue in the Third War Loan. To reach this
goal, millions of Americans must buy an Extra $100 bond during
the campaign. The large army of volunteer salesmen, which has
done such effective work in previous drives, has been expanded
in an effort to make a personal appeal to every individual investor

in America.
"Let's All Back the Attack!"


By Lloyd E. Partain
Research Department, Curtis Publishing Company and Agriculture
Consultant and War Finance
Division

Aside from sending his own
blood into battle to defeat the
enemy, the most patriotic duty of
the American farmer in wartime
is to keep Backing the Attack
with his home front efforts. His
aid in bringing a quicker victory
comprises many activities, but
two of his most important functions are the maximum production of essential foods and fibres
and full financial support of the
war effort through investment of
every possible dollar in War
Bonds.
Farmers have done an excellent
job of exerting the full managerial
and physical abilities of themselves and their families in attaining stupendous food production
goals. They have earned for
themselves recognition on the
production front in spite of many
handicaps, such as shortages of
machinery and equipment, labor
and materials.
As a result of this magnificent
performance, farm incomes have
soared to an all time high. It is
not only patriotic but extremely
good business that the more than
6,000,000 farm families of this
country make wise use of their
increased earnings. The 4th War
Loan affords farm people, therefore, a splendid opportunity to
continue their full support in
Backing the Attack on the battle
fronts, as well as building for
themselves greater security in the
future through maximum investments in War Bonds.

2. Am I planning a sound financial program for the future,
while at the same time performing my full patriotic
duty?
There are certain financial
"musts" of the near future
that every farmer must consider. These include such
items as repairs, replacements, fertilizer, and sufficient working capital to
provide for more expensive
machinery, more power, and
a probable high level of
wage rates. War Bonds will
provide a reserve.
3. Am I preparing myself
financially against farm hazards?
Savings from t o d a y ' s
higher incomes can and
should be made to cushion
unforeseen adversities.
4. Can I meet my family's
wants and needs of the
future?
Now is the time to save
for the many things you
can't buy during the war.
Peacetime purchases will
keep factories busy and
assure good markets for
farm products.
5. Am I preparing for future
security and independence?
In this classification include money for college expenses, a well-developed
life-insurance
program,
travel, and conservative nonspeculative investments to
assure income and comfort
when working years are
past.

A back-log of purchasing power
stored up in the form of War
Bonds will be the best answer
to these questions. It does not
make sense for money reserves to
remain idle, especially when our
government is financing the most
costly war in history. Country
banks are now carrying the largEvery farmer should ask him- est demand deposits in the nation's history. A great bulk of
self these important questions:
this is farm money, which should
1. Am I doing my full share in be put to work, for the governbacking my son or my neighment and the war effort, and for
bor's son in uniform?
Real satisfaction and peace the farmer too.
The safest and best investment
of mind can be gained by
having an individual part in ever offered the American farmer
supplying our armed forces is a Series "E" U. S. War Bond
with all they need to win. where dollars actually do double
They are willing to give duty. They return $4 for every
their lives if necessary to $3 invested if held to maturity—
protect our American way 10 years.
of living. The least we can
do is to invest all we can "Let's All Back the Attack" by
and as often as wa can in investing all we can in War Bonds
U. S. War Bonds.
during the 4th War Loan Drive.

o
5,000,000 Canvassers

Every Worker in Nation
To Be Asked to Buy Extra
Bonds In 4th War Loan
WASHINGTON, D. C , Jan. 00.—In order to implement the
slogan, "Let's All Back the Attack" during the Fourth War Loan
drive, five million or more volunteer bond salesmen will endeavor
between January 18 and February 15 next to call upon every
man and woman gainfully employed in America to buy extra
bonds.
The goal for individual investors
in the Fourth War Loan is $5,500,000,000, or only $123,000,000 more
than was raised from this source
in the Third War Loan. Inasmuch
as the majority of sales to individuals are in bonds of $25 to
$100 denominations, the task of
selling over five billions of dollars
of war bonds to small investors
is stupendous, and involves widespread personal solicitation. In
the Third War Loan nearly 53
million pieces of Series E bonds
were sold to individuals.

billions of War Bonds in the first
three War Loan campaigns. The
comparison of individual purchases in the three loans is shown
by the following chart:
In the Third War Loan drive,
the national goal of 5 billion dollars for individuals was exceeded
by about 8 per cent. Almost twothirds of the states succeeded in
making their quotas for sales to
individuals and of this group 15
states exceeded their goals by at
least 25 per cent. Comparison of
State quotas and sales of Series

Sales of U.S. Securities to individuals in 1st,
2nd, and 3rd War Loans
Sales in Billions of Dollars
I

2

However, a survey made in October showed that only 47 percent
of the persons gainfully employed
in this country were asked individually, or in groups, to buy war
bonds. Inasmuch as experience
in past drives has shown that
roughly for every five solicited
people who bought extra bonds
only two unsolicited people did
so, there is ground for the belief that greater personal solicitation in the Fourth War Loan
drive will enable War Finance
committees to top their individual
quotas. Also, many persons who
were unable to buy additional
Series E bonds in September because they already had bought
their legal maximum of $5,000
(maturity value) for the calendar
year, will again be eligible to
purchase more Series E, F or G
bonds in January.
Individuals, including partnerships and personal trust accounts
Digitized
FRASER more than
have for
purchased


3

E bonds disclosed the fact that the
people living between the Mississippi River and the Rocky Mountains made the most outstanding
showing in the purchase of this
issue, fifteen states in that territory exceeding their quotas.
Secretary Morgenthau stated a
few weeks ago that four-fifths of
our total national income this
year will go to people earning
less than $5,000, which explains
the increased emphasis being
placed on sales to individual investors. Liquid savings of individuals are expected to amount to
$37 billions for the calendar year
1943. Currency in circulation toThe amount of money accumulattals over 20 billion dollars,
ing in the hands of individuals
far exceeds the value of civilian
goods and services available, the
excess representing the so-called
"dangerous dollars" which the
Treasury seeks to have invested
in war bonds.

Record Number of Issuing *
Agents For 4th War Loan to
Insure Fast Bond Deliveries
WASHINGTON, D. C, Jan. 00 bonds, turning the proceeds over
—Sales of Series E Savings Bonds to the main office of the corporain the Fourth War Loan will be tion, which has qualified as an
cleared through a record-breakissuing agent, and which, in turn,
ing number of 53,000 issuing transmits the proceeds to the
agents, and countless thousands Federal Reserve Banks,
of additional sub-agents, so that
New issuing agents are qualipromp't delivery of bonds pur- fied almost daily but as of Nov.
chased during the campaign is 15, 1943, they were classified as
assured to every investor.
follows:
Issuing agents are authorized to Commercial and Savings
inscribe bonds with the name of
Banks
15,326
the purchaser, and make imme- Building and Loan Assodiate delivery, and they deposit
ciations
3 670
the proceeds with the Federal Re- C r e d i t U n i o n s
2 m
serve Banks for the account of the x
,
United States Treasury. Sub- Investment Industry
agents, which consist largely of Other Corporations
9,610
retail stores, branch plants of Post Offices
21,554
large corporations, etc., also inscribe and make delivery of
Total
52,933

Public Funds Put
Into War Bonds
State and local government
invest
$1,500,000,00
during previous loans,
WASHINGTON, D. C, Jan. 00
—State and local governments,
including their agencies and their
trust, sinking and investment
funds, purchased nearly $1,500,000,000 in war bonds during the
first Three War Loan drives, of
which more than one-half was
subscribed during the Third War
Loan. Another imposing total
from these sources is looked for
in the Fourth War Loan, which
opens January 18 and runs into
the middle of February. Total
State and local government purchases of war bonds in the first
three War Loans were as follows:
First
$200,000,000
Second
503,000,000
Third
795,000,000
Nearly one-half of the State
and local government subscriptions in the Third War Loan were
in Certificates of Indebtedness,
total sales of which were $376,000,000 as compared with $241,000,000 in the Second loan and
$82,000,000 in the First. Purchases of Treasury 2y2 P e r cent
bonds totaled $235,000,000 in the
Third Loan, $181,000,000 in the
Second and $88,000,000 in the
First. Other State and local government purchases in the Third
War Loan were $123,000,000 2
per cent bonds, $30,000,000 Series
F and G Savings Bonds and $26,000,000 Savings Notes.
New York led the list of states

in the Third War Loan with total
state and local government subscriptions of $107,800,000; Pennsylvania was second with $75,000,000 and California third with
combined sales of $64,800,000 for
the two districts in which the
state was divided.
The following table shows the
total purchases of State governments and other political subdivisions by states in the Third
War Loan:
Alabama
Arizona
Arkansas
California (North)
California (South)
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota "
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Possessions:
Hawaii
Other
U. S. Total

$ 11,000,000
5,600,000
2,900,000
24,000,000
40,800,000
9,700,000
13,400,000
300,000
6,100,000
6,200,000
1,600,000
49,600,000
4,700,000
4,200,000
3,300,000
1,300,000
1,600,000
3,100,000
17,700,000
9,900,000
55,400,000
15,800,000
1,200,000
1,400,000
2,600,000
11,100,000
700,000
200,000
20,100,000
3,000,000
107,800,000
16,900,000
6,900,000
58,300,000
14,500,000
13,000,000
75,500,000
4,100,000
8,900,000
8,400,000
4,200,000
23,800,000
9,300,000
1,800,000
27,000,000
44,300,000
6,600,000
30,300,000
3,300,000
100,000
1,000,000
$794,500,000

/

V

That G. I. Guy of Yours
By Betty Smith
Author of "A Tree Grows in Brooklyn."

Hear from him much? Everyday? Wonderful! That flat silver that you're buying piece by
piece is going to help to make
a mighty .fine home for him
someday. I know you can
hardly wait. But you can hurry
up that day, you know. That's
right. By buying more War
Bonds.
I know you've bought up to
the limit already. But come on.
Buy another War Bond. Get
him home quicker. Where's the
extra money coming from?
Put off buying some of that
silver. The dealer will say,
"bless you," and assure you
that the same pattern will be
in stock and waifing. You can
buy more of it with the interest that bond is earning. You've
got the idea. You two can buy
it together.
What does he say about the
photo you sent him? He thinks
it's pretty. You had your hair
done at the beauty salon for
that picture—a two-fifty job.
Oh, you have it done every
week? If you did your hair
yourself at home, you could
save a little money for that
extra bond, couldn't you now?
The beauty operator won't
mind. Most of the time she's
too busy to take you anyway.
And you know as well as I do
that you can get some of that
money for that extra bond by
doing a lot of your own laundering and buying a bottle of
spot remover and keeping your
clothes pressed yourself. The
laundry and the dry cleaner
will say, "thank you." They're
mighty busy these days and
with the shortage of help. . . .
Never mind dropping in for
that fudge sundae at three
o'clock. Put that quarter towards that extra bond and your
figger will like it too.
Mighty cute apartment you
have here. Must be fun to take
care of. No? Who, then? Oh,



Every Dollar Counts In
Bringing Final Victory
Leader of Women's Bond Selling Forces

a cleaning woman twice a
Stresses the ALL in War Loan Slogan
week. Aw, come on. You can
44
keep this apartment clean yourLet's all Back the Attack."
self. What's an hour in an evening? You're not going out on
By Miss Harriet Elliott
dates. You're waiting around
WASHINGTON, D. C. —
for that G. I. fellow to come Commenting on the Bond sellmarching home. Don't you ing achievements of women
worry about the cleaning wora- volunteers in War Loan Drives,
Miss Harriet Elliott, Associate
Field Director, War Finance
Division, said today, "Women
have come of age in this war.
Their talents and energies have
been called into play in every
field of war activity, and they
have met the test."
"The Fourth War Loan slogan itself," states the spirited
leader of the nation's Bond
HARRIET ELLIOTT
selling women, "sets the key- enemy, inflation, and strike one
note of the need for this cam- more blow at that pocket-book
paign to go beyond the success
pest, the Squander Bug.
of the ones which came before
"Our individual purchase may
it."
seem
small in comparison to
"This time its message is not
the
Gigantic
War Loan total of
BETTY SMITH
only the stirring 'Back the
14
billions.
But
for a fraction
an. They need her in a defense Attack' of the Third War Loan.
of a second of time, it will have
plant. And that two or three This slogan blazons a call to
borne the costs of conflict.
arms
for
every
American:
dollars you save will help buy
"Let's all Back the Attack."
"The philosophy which leads
that bond.
Miss Elliott stressed the word one to say, 'It can't possibly
I must run along now—got a
"all"
strongly and continued to matter what I do' is defeatist
birthday present to buy. What?
emphasize the importance of thinking.
Say that again. So you've got a
each individual as an essential
"We will need a veritable
suggestion now for me. Thank cog in the great wheel of naarmy
of women to carry the
you. I'll do that very thing. I'll tional devotion to the war
message to every American
pay just half what I intend to cause, which must be kept rolleverywhere. To ask the worker,
pay for that present, and, yes, ing toward peace and victory. and the farmer and the houseI'll write on the card, "half of
"The ideal fighting unit is wife; the old, the young, and
your present money went for one in which every man fights the middle aged to buy Bonds
part of a bond." No, my mother every minute as if ultimate vic- to the point of sacrifice. To say
won't mind. You see, I've got a tory or defeat rested upon him to them effectively, 'Let's all
G. I. brother that Mom would alone. Civilians should feel Back the Attack'."
like to see again pretty soon. this same responsibility. Every
act—every dollar counts.
Measure your sacrifice. Are
Goodbye, now.
"Whether we think of our your burdens really heavier
than those borne by boys from
Bond purchases in terms of
The money-eating Squander bombs or bullets; of military or this community now fighting in
far away foxholes? Let's all back
Bug was originally discovered in
medical
equipment
for
our
the
attack.
England, where energetic action
men;
of
armor
plate
or
ailerons
* * *
on the part of the British people
No
one
goes
"broke" buying
for
ships
or
planes—they
will
has succeeded in curbing his exWar
Bonds.
The
4th
War Loan is
travagant activities and has pro- pay at least a part of the ter- another profitable opportunity
moted the sale of War Savings rible price of victory. They will for you to serve yourself and
also combat the home-front your country.
Securities.

o
Invest 50 Per Cent of Pay in War Bonds Weekly
Demonstrate How to
Fight Squander Bug by
Budgeting Carefully

New Smaller Size
Bonds Ready For
Fourth War Loan
Series E from $25 to $1000
denominations streamlined to
about half of present form

WASHINGTON, D. C —
WASHINGTON, D.C., Jan. 00
Three young women war workers employed by Western Elec—Chances are you will buy one
tric Company in its New York
of the new small size "E" War
City's tube shop were recently
Bonds when you buy that extra
cited by the payroll savings
Bond during the Fourth War Loan
section of the War Finance
Drive. Eighty-six million have
Division of the Treasury Debeen printed since August 1.
partment as examples of allStreamlined to approximately
out support of the war bond
half the size of the Bonds issued
program. They do their war
to date, the saving in paper and
jobs conscientiously, budget
production costs alone amount
carefully to see how little they
to $1,750,000 in one year.
can live on, and manage to turn
All Series "E" Bonds from $25
50 per cent into War Bonds
to $1000 will be in the new size,
every pay day.
Catherine Gedra, Helen Foster, and Libovia Perconte (left to right), and will be issued as the stock of
Catherine Gedra, 3949 81st New York City war workers, are backing the attack to the very limit by original War Bonds is sold out.
Street, Jackson Heights, is one of
investing 50 per cent of their pay every pay day in War Bonds.
The original War Bonds cost
the three girls. "I feel as though
sodas,
I
guess
I
can
do
without
a
there
are
other
little
things."
$27.03
per thousand to print,
I'm investing in my own freedom,
Libovia Perconte, pretty mem- while the new issue costs but
and if there were no interest at few extras too."
Helen has to budget closely to ber of a war-work-minded family $17.12 per thousand, on the same
all on War Bonds, that would be
all right with me too," she says. buy a $25.00 War Bond every shrugs away any credit for being durable, distinctive bond paper.
"We aren't cashing them in week. "If I see a nice dress, I a 50 per cent a week War Bond
By 1945 the Treasury estimates
right away after the war," she just look the other way," she says. buyer.
that
3,374 tons of paper will be
declares vehemently. "If every- "I save $1.50 a week by doing my
"It may sound trite by now,
one does that, buying bonds won't own hair. My room-mate and I but it's still true," says Libovia. conserved, based on present estihelp stop inflation. So we're hold- plan meals carefully so they'll be "If the boys can give their lives, mates of the 86 million already
ing ours the full ten years—then nourishing, but still cheap. And we can at least lend our money." printed and engraved.
maybe we'll buy a home."
Catherine, who now puts 50
per cent of her pay into bonds
each week and expects to increase the amount just as soon as
£-#i)i3£i?^
mm&M
she finishes paying a heavy dentist's bill, is also an Army wife.
First Sergeant Michael Gedra has
been in service fourteen months,
just about half of their married
life.
Her night shift job at Western
is that of a tube "Ager"—a far
cry from her pre-war position
with a perfumer.
Fifty per cent of salary is a lot
of money to put away each week
with a five and half year old
daughter to support. But Helen
Foster, 694 Eighth Avenue, with
a bit of scrimping, manages it.
"I'd have to do it," smiles
Helen, "even if I didn't think it
was my small share of helping.
But I have to live up to what my
daughter expects of me. Inez already has over $100 in bonds
herself, all saved out of the 25c Here is a facsimile of the new Series E War Bonds, half the size of the issue you now own; Treasury Department
allowance she gets each day. If is saving paper and reducing production costs; however, the new war bonds will do just as much work in
she can do without candy and
winning the war as the big-sized ones.




Smaller Size War Bond Ready For Fourth War Loan

ChildrenSet*250fi00,000 500 War Bonds Sold In
Goal For 4th War Loan 45 Minutes To Pupils At
School In Milwaukee
30,000,000 Students and 1,000,000 Teachers to Join
in Campaign; sold $100,000,000 Last September

Bay View High School, a Qualified Sub-Issuing Agent,
Shows How 4th War Loan Jobs Can Be Done

Here is a typical American school scene during a war bond drive; a rural
mail carrier has his hands full as he sells war stamps to eager children;
our school children demonstrate practical patriotism to their elders.

Uncle Sam's children are prepared to account for $250,000,000 in War Stamps and Bond
sales during the Fourth War
Loan Drive, according to estimates based on preceding sales
reports.
Although schools had just
opened in September, more than
a million personal bond-selling
solicitations were made by school
children during the last drive.
School sales of E bonds exceeded
$100,000,000 during September.
The Fourth War Loan will find
thirty million students and a million teachers enrolled in a tremendous drive to take War Savings information and securities to
the community.
Since these boys and girls represent about half of the families
in the country, their contribution
can be a tremendous one.
The Rufus King High School in
Milwaukee is indexing its students according to ward, precinct,
and block for a house-to-house
canvass for the sale of Bonds and
Stamps through the school.
In Michigan all of the schools
will undertake a state-wide study
of War Savings as a curb to inflation in the weeks immediately
preceding the Drive, according to
plans announced by State Superintendent of Schools Eugene B.
Elliott.
The current trend to greater
school leadership in the big War
Bond drives was begun last year
by the schools themselves. Within



their own groups, direct school
sales were well over $300 million
in War Bonds. Indirect results in
increased buying on the part of
the community were incalculable.
Perhaps that very fact encouraged schools to organize for War
Savings sales to the community.
In Texas, 854 school concerts
were presented to a combined
audience of 359,070 with total
Bond admissions of over 14^
millions.
The schools of Wheat Ridge, a
suburb of Denver, assumed full
responsibility for the community's
$10,000 quota. The school drive
resulted in sales of $80,000.
In Detroit 5,000 pupils and
teachers are enrolled as volunteer
salesmen of E Bonds, and have
made total sales of over six and
a half millions.
In Oakland, California, 68,000
pupils sold over 40,000 Bonds. At
the same time two-thirds of the
War Bond quota for Hayti, Missouri, was filled by the school
sales.
In every instance the schools
have gone over the top when it
came to War Savings goals and
achievements. During the Spring
Jeep Campaign for schools a
quota of 10,000 jeeps was set for
the nation. The schools replied
with 40,000 jeeps, or $36 millions
in War Bonds and Stamps.
The 4th War Loan shield is
your seal of faith. Display it in
your home. Let everyone know
that you have bought extra War
Bonds.

Uncle Sam's helpers at Bay View High School in Milwaukee, Wisconsin,
use typing knowledge to prepare war bond for delivery to fellow students.

Five hundred War Bonds in
45 minutes! That is the War
Bond sales record of the Bay
View High School, Milwaukee,
a qualified sub-issuing agent
for the sale of War Savings
Bonds.
The school expects to top this
figure during the Fourth War
Loan Drive.
"We sell War Bonds right here
in school," said Bernard C. Korn,
Bay View principal. "Our advanced typing students make out
the bonds just as a bank clerk
would do. If a school doesn't
issue its own Bonds, it is missing
one of the greatest educational
opportunities we have ever had."
Tuesday is War Savings day at
Bay View. They used to call it
Stamp Day, but now War Bonds
are playing too prominent a part
in student saving to permit that
name.
Bond application blanks are always available at the school business office. During a 45 minute
period on Tuesday four Bond
teams of pupils and teachers receive the applications with the
money or stamps.
Applications are checked, totals
computed, and money counted by
bookkeeping students under the
direction of the Commercial Department.
Top ranking typists from the
advanced business classes type
out the Bonds which are deliv-

ered to the students the same day.
Bond serial numbers, sales figures, and registration data are
compiled in triplicate for the Savings and Loan Association of
which the school bank is the subissuing agent. Pupils and teachers point out with pride that in
issuing Bonds they are doing a
professional job in a professional
way.
"Every one of our 1,850 students has bought at least one War
Stamp every week since school
opened in September," said Mr.
Korn. "They handle the advertising and sales themselves. Because they have the Bonds made
out by their own classmates, they
know it is their program. They
recognize this as their part in the
war effort."
Here is how your war bond
dollar is spent. Nineteen cents
goes for aircraft, 12 cents for ordnance and signal equipment, 10
cents for navy and army ships,
four cents for merchant ships, 11
cents for miscellaneous munitions,
14 cents for war construction, 25
cents for pay, food and travel.
Five cents goes for non-war uses.
Your sons, brothers, father, husband and friends share directly
in all these expenditures. Their
very safety depends upon the
mountains of supplies you send
them. Let's all back the attack
with extra war bonds.

Author, Saved From Japs, Says: Buy Extra Bonds
Shelley Smith urges Amer~
ican women to ignore luxuries until the war is over.

war or in the world we can build
after it, then let us send the world
to hell—and our soldiers with it.
If we do believe, then let us put
everything we've got into winning
the war and the peace. Every cent
we have must go to back our
country in this war. We must
buy our quota of bonds and then
buy extra. Extra bonds may win
the world for freedom.

By Shelley Smith
If we do not believe in this war
we cannot win it. If we do believe
in it, and in the freedom and
equality of all men, we must put
at least our money if not our lives
into it.
When a Japanese soldier goes
to war he is told to forget his
father and his wife and his children. He is sent out to die for his
Emperor and not to look back.
When our boys go over they r e member their homes and they
fight for them. That is because we
are Americans and have had a
glimpse of a warm life in a free
world. .
We must remember our men
and build the world that they are
fighting for.
I have seen Filipino women risk
their lives to help American prisoners of war. They love luxury
as much as we do; and I have
seen them go without their pretty
clothes, their movies, their enter-

Squander Bug Fillers
All Alabama Women's Divisions
have formed Vigilante Committees to hunt the Squander Bugs
down and stop them in their
tracks. For the Fourth War Loan,
the Squander Bug Vigilante
Squads, will be out selling Bonds
in house-to-house canvass. The
implied threat by the Vigilantes
that "the Squander Bug will get
your money if Fourth War Loan
Bonds don't" is designed to put
Alabama over the top.




tainments, their homes, their
children, their food — to help
Americans. American civilians
are not asked to risk their lives
for their soldiers. But American
women can go without luxury to
win this war decisively and to
bring back our boys from the
prison camps before they starve
to death.
If we do not believe in this

Shelley Smith, researcher for
Life Magazine, is the wife of Life's
famous photo-reporter, Carl Mydans. With her husband, Mrs.
Mydans went to Europe at the
outbreak of war in September,
1939, and covered the warfronts
there. In 1941, the Mydanses were
sent to the Orient, where they
covered the Sino-Japanese war
from Chungking and the Chinese
front lines and the Allied preparations for the Great Pacific war
in Burma, Singapore and the
Philippine Islands. When Manila
was occupied, January 2, 1942,
the Mydanses were interned by
the Japanese. They have just returned to America on the repatriation ship, Gripsholm.

West Virginia retail stores and
theaters will post signs reading,
"Starve the Squander Bug—Buy
Fourth War Loan Bonds" in
every store window during the
drive.
* * *
One county in that state will
picture its "E" Bond goal as a
mammoth Squander Bug which
will be blocked out as sales of
E Bonds are reported. Another
county will present its quota as
a family of Squander Bugs—and
each $10,000 worth of E sales will
exterminate one member of the

"Bug" family.
Still another
county will run an editorial contest in the high schools on "How
Fourth War Loan Bonds Squash
the Squander Bug." The winner
will receive a War Bond.
Indiana will intensify its Fourth
War Loan sales with signs at all
booths reading "Don't let the
Squander Bug get your money.
Leave it here." Women's clubs
will all hold anti-Squander Bug
meetings in January to urge their
members to check the squanderurge by extra Bond-buying in
every Indiana family.

Shelly Smith

EDITORIAL CARTOONS
These are examples of powerful
editorial cartoons drawn especially
for the Treasury by the Nation's
leading cartoonists for the 4th War
Loan.
All rights are released and they
are available for release to all newspapers.




NO KIDDING....ARE YOU
REALLY DOING THE BE*T

o
o
4th War Loan Posters

The 4th War Loan
Shield
Should Be in Every
American Home
Help Us
Put It There



FRONT PAGE
EARS

STARVE THE SQUANDER BUG

The cost of the war is running
about $250,000,000 a day, about
$175,000 a minute. There is one,
and only one source for this
money—you. By buying an extra
War Bond today you are bearing
the cost of the fighting even if it
is for a tiny fraction of a second.
Multiply yourself 130,000,000 times
and you'll readily see how important your contribution is to the
financing of the war. Let's all
back the attack.

BUY WAR BONDS

BACKmATTACK

Let's All BackThe Attack
Overwhelm the enemy with
your war bond dollars. Keep in
mind that the home front and
the fighting fronts are indivisible.
What you do—and, yes, even
what you do not do—to back the
attack with extra war bonds will
be felt by our men in uniform.

* HAVE you

BOUGHTYOUR

Me X 130,000,000 = formula
for victory. Everytime you buy
an extra War Bond think of yourself in those terms. You are an
indispensible part of the fighting
front. Every individual counts.
Let's all back the attack.

FILLERS FOR FOURTH WAR LOAN
"I suggest that we forget this
talk about buying War Bonds. We
aren't buying anything. We are
only lending our money. All that
is happening is that Uncle Sam
wants to borrow some money
from us, money that we will get
back again. And lending our
money in interest bearing War
Bonds is better than having it
taken away from us in taxes."—
Al Smith, former Governor of
New York.
* * *
Get the shield up—and get the
Squander Bug down. Buy 4th
War Loan Bonds.
* * *
Back the attack—and give the
Squander Bug a stab in the back
—with an extra 4th War Loan
Bond.
* * *
Back the attack and out-maneuver the Squander Bug. Buy
extra 4th War Loan Bonds.
* # #
Don't let the Squander Bug get
your money. Put it in 4th War

Loan Bonds.


Back the attack with the cash
the Squander Bug will get if 4th
War Loan Bonds don't.
* * *
Starve the Squander Bug. Buy
an extra 4th War Loan Bond.
*

*

*

Swat the Squander Bug with
4th War Loan Bonds.
The Squander Bug will puff
with elation and cause inflation,
if you don't buy 4th War Loan
Bonds.
* * *
The Squander Bug dines on
the dollars you throw away. Give
him a starvation diet. Salt your
dough into 4th War Loan Bonds.
* # *
The Squander Bug dines on
the dollars you fritter away. But
he can't digest 4th War Loan
Bonds. The more you buy, the
worse he feels.
* * *
Put your cash where the
Squander Bug can't get it—in
4th War Loan Bonds.

The Squander Bug will get your
money if 4th War Loan Bonds
don't.
* # *
The money that's put into 4th
War Loan Bonds is out of reach
of the Squander Bug.
Every mile our boys win means
longer communication lines. These
mean greater expense, more energy, more of everything from all
of us.
Let's All Back the Attack: Buy
More War"Bonds.
Goebbels called our Flying
Fortresses "Flying Coffins." We
need more of them over Germany.
Let's All Back the Attack: Buy
More War Bonds.
Bombs aren't falling on your
street, so you feel safe.
Help keep it that way.
Let's All Back the Attack: Buy
More War Bonds.

Make the good news better:
Buy More War Bonds.
* # *
You'll forget how you spent it,
but not how you saved it.
Let's All Back the Attack: Buy
More War Bonds.
* * *
We must sacrifice our comforts
to their needs; yes, and even our
needs for their comforts.
* * *
Extravagant spending of money
at home results in an extravagant
spending of blood in battle. Buy
extra war bonds today to keep
our casualties to a minimum.
Let's all back the attack.
* * *
Your son, brother, husband in
uniform is standing at the side of
every canvasser in the 4th War
Loan, watching, waiting, wishing.
Let's all back the attack.
* # #
Less than half of the American
people own War Bonds. Supposing only half of our army decided
to fight? Let's all back the attack
with extra War Bonds.

o

NOTE TO EDITORS: Can you afford the space for this feature to help beat down
the Fourth War Loan's greatest foe in your community -COMPLACENCY?

OUR ENEMIES WANT YOU TO BELIEVE THE END OF
THE WAR IS JUST AROUND THE CORNER
The Japanese and Nazis are watching what you do during the 4th War Loan as an answer to the
one thing they want to know—have you fallen for the booby trap of complacency? Here are eight
reasons why you cannot afford NOT to buy extra war bonds. Here are the real facts about the war situation.

Americans, many from this community and state, are dying on the
beaches of the Pacific and in
Europe. Remember bloody Tawara
and Salerno? Terrific casualties
will mark the full scale invasion
of the Hitler-enslaved continent.

The Nazis have 300 well equipped
combat divisions, comprising millions of men, more than they had
when they started the war in 1939.
Their morale is high. We cannot
count on a German home front
collapse.

German equipment is still good.
The Nazis are using 35,000,000
labor slaves to help build up mountains of supplies. Your War Bonds
must be mountain high to pay for
the huge stock piles of munitions
to overwhelm Hitler.

The Nazis are well fed. They are
starving conquered Europe to supply food to Germans at home and
on the fighting fronts. The calorie
content of German diet is higher
than it was before the war began.

The Japanese militarists have mobilized their subjects for 100 years
of war. They have never doubted
they would beat the United States.
They still boast they will dictate
the terms of peace in our White
House.

The Japanese are prepared to lose
5,000,000 men on the outer ring
of their Pacific defense system
2000 miles from their homeland.
They plan to make us pay a staggering blood price to frighten us
into a negotiated peace.

The Japanese are eating a third
less than before Pearl Harbor and
working 98 hours, seven days a
week. Think of these facts when
you are called upon to buy extra
war bonds during the 4th War
Loan.

Our enemies are the real source
of all this talk you hear about the
end of the war being "just around
the corner.4* Complacency is the
worst kind of a booby trap. Until
the enemy is smashed let's all back
the attack with extra Bonds.

PHOTOS COURTESY PARADE




U. S. Treasury Department