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Before the Annual Conference of the Central Bank of Chile Santiago, Chile
December 13, 2002

The Importance of Market Structure
It is a great pleasure for me to participate in this interesting and thought-provoking
conference, and I wish to begin by thanking Carlos Massad and the Central Bank of Chile for
inviting me to attend.
My remarks today will address, from my perspective as a policymaker, a former banker, and
a former adviser to the Congress, some of the issues that were raised in this morning's session
and that will be discussed in this afternoon's presentations. Specifically, I would like to
comment on some of the potential implications of the U.S. banking sector's changing structure
for competition in the context of the Board's supervision and antitrust responsibilities. I will
also discuss the deposit insurance system, which is administered through the Federal Deposit
Insurance Corporation (FDIC) and the allocation of credit, with a focus on loans to small
businesses.
As everyone here is fully aware, changes in market structure can have profound effects in
each of these areas. By changes in market structure, I will refer primarily to changes in the
number, size, charter, and other characteristics of firms on the supply side of banking and
nonbanking markets brought about by the ongoing consolidation of the banking and financial
services industry. However, the demand side of markets is also clearly relevant, and when
necessary, I will include demand characteristics in my discussion.
The issues to which I refer are not new nor unique to the United States but, rather, have
existed for many years and transcend national boundaries. In fact, the consolidation of banks
and other types of financial institutions is one of the most notable features of the international
financial landscape over the past decade or more. In recognition of the importance of
financial consolidation, its potential impact on market structure, and its potential implications
for public policy concerns, the Finance Ministers and central bank governors of the G-10
nations in late 1999 asked their deputies to study financial consolidation and its potential
effects. My colleague, Roger Ferguson, directed this study, which was published in early
2001. Today, I would like to use some of the findings of the study as my starting point for
addressing the issues I mentioned a few moments ago. Because the study was international in
scope it will allow me to put some of my comments on the United States into a global context.
Competition
In the United States and many other countries, a common concern is the potential for banking
and financial consolidation to change the structure of banking markets in ways that reduce
competition and thus harm consumers. The fact that the Federal Reserve has significant
responsibility for enforcing antitrust laws in banking ensures that this issue has received
considerable attention at the Fed.

Consolidation in the U.S. banking industry has occurred on a massive scale. In 1934, the year
federal deposit insurance was implemented in the United States, the total number of bank
charters was greater than 14,000. A similar number of chartered institutions were still
functioning when the consolidation wave began in 1986. Today the number is just less than
8,000, a reduction of 43 percent. That consolidation, however, has not caused a diminution of
competition for consumers or small businesses. For many reasons, including the rise of
nonbank providers for many bank and bank-like services and the increased use of electronic
banking, consolidation in the United States has generally been accompanied by heightened
competition.
Still, in my view, ignoring the significance of market structure and its implications for
competition would be a mistake. This was certainly the conclusion of the G-10 study. For
example, the study found that, in the United States and the other nations included in the
study, the markets for a number of key bank products--such as retail deposits and small
business loans--appeared to be primarily local. Local, in this context was defined as a market
that can be approximated geographically by such concepts as metropolitan areas and rural
counties in the United States, and provinces and cantons in some other nations. On the
demand side, studies in the United States indicate that both households and small businesses
procure key components of their banking services overwhelmingly from suppliers located
within a few miles of themselves. It is still not common for these consumers to deal with
institutions that can be reached only by telephone or the Internet. On the supply side, the
number of banking offices in most developed countries, including the United States, continues
to increase, despite a consolidation process that has reduced the number of independent
banking organizations. In the United States, for example, although the number of bank
charters has declined 43 percent over the past fifteen years, the number of bank branches has
increased 47 percent (from 44,392 to more than 65,600). This increase suggests that firms
continue to feel the need for a local presence to compete for the business of customers.
Of course, banks have many products for which the markets are not local in the way that I
have defined the term. For example, markets for products such as large corporate loans, bond
and equity underwriting, and credit cards are generally national or international in scope.
Even products such as mortgages for single-family homes, which tend to be originated locally
in the United States, are funded, serviced, and traded as securitized assets in national markets.
But the evidence continues to indicate that the structure of a properly defined market,
regardless of whether its geographic scope is local, national, or international, makes a
difference. Studies in the United States, Italy, and Switzerland find that substantial increases
in market concentration have the potential to cause a reduction in deposit interest rates or an
increase in loan interest rates.
In both research and policy analysis in the United States, the supply structure of banking
markets has been measured by the shares of, say, the top three or five firms, and an indicator
of overall structure, using a measure of concentration known as the Herfindahl-Hirschman
Index. At the antitrust policy level, in the United States we use screens based on such
measures to determine if a proposed merger has the potential to adversely affect consumers.
There are indications, however, that our banking system's ongoing evolution may be making
these traditional measures less reliable as indicators of the degree of competition in a given
market. I would like to report the results of some interesting research that the Board staff has
been doing in this area.

In three recent studies, members of the Board staff have analyzed the possible effects of
aspects of market structure not considered in more traditional research. These studies
strongly reinforce the importance of local markets for antitrust analysis of certain financial
products, especially retail deposits and small business loans.1 But they also suggest that the
current focus of U.S. antitrust analysis on the traditional measures of local market
concentration that I mentioned earlier, to the exclusion of other structural measures, is
perhaps becoming less appropriate. Specifically, the relative market presence of banks that
operate in multiple markets and the market share of large banks may also be significant.
Supervision and Administration of the Safety Net
A critical issue addressed by the G-10 study was whether ongoing changes in banking system
structure in the studied nations were affecting the risk of individual institutions or, more
important, the level of systemic risk in the overall banking industry. The study concluded
that, for both types of risk, the effects of changes in market structure were unclear.
With regard to the risk of an individual institution, the study came to the intuitively appealing
conclusion that the evaluation of individual firm risk must be done case by case no matter
what the market structure. The one area in which consolidation seems likely to reduce single
institution risk is diversification gains, although even here the possible outcomes are complex.
For example, diversification gains seem likely to occur from consolidation across regions of a
given nation and from combinations across national borders. In the United States, there is
some evidence that diversification gains have generally resulted from the expansion of
interstate banking. Bankers in the United States well remember the mid-1980s, when our
nation was hit with systemic weaknesses in both the agriculture and the energy segments of
the economy. Throughout the Plains states and extending to the Southwest, these sector
weaknesses led to significant bank failures. It is not a coincidence that many states affected
by these bank failures responded by dropping their prohibition on interstate bank ownership
and prospectively allowing for greater diversification of these banks.
Consolidation of banks in the United States has not been uniformly consistent with
management or shareholder expectations, however. The strategic justification for mergers
typically takes one of two forms--either to consolidate presence in an existing market or to
enter a new market. Consolidation within an existing market is typically expected to achieve
greater efficiency through significant consolidation of operations. Mergers to enter new
markets provide fewer opportunities to achieve these efficiencies. Not uncommonly, a
consolidated bank, particularly when entering a new market, does not achieve the cost saving
or efficiency gains initially expected. As a result, some mergers actually increase operational
or reputational risk of the consolidated institution.
In part because the net effect of consolidation on the risk of an individual firm must be
assessed case by case, the net effect of consolidation on systemic risk is also uncertain. The
G-10 study, however, concluded that, if a large and complex banking organization becomes
impaired, then consolidation and any attendant organizational complexity may increase the
probability that the workout, or wind-down, of such an organization would be difficult and
could be disorderly. Because such firms are the ones most likely to be associated with
systemic risk, this aspect of consolidation has probably increased the chances that a
wind-down could have broad economic implications.
These conclusions regarding individual firm and systemic risk reinforce the need for central
banks and other financial regulators to prudently administer the safety net extended to

depository institutions--a central topic of this conference. The precise meaning of prudence is
complex, and it includes interrelated concerns such as the need to intervene promptly in
failing institutions, the necessity of carefully administering the lender of last resort function,
the willingness to let insolvent institutions die, the insistence on the maintenance of adequate
capital, the need for supervision that focuses hard on risk measurement and management, and
the encouraging of market discipline through putting stockholders, managers, and uninsured
creditors truly at risk.
One aspect of such prudence in the United States concerns the administration of the deposit
insurance system. Of the sixty-eight deposit insurance systems evaluated by the International
Monetary Fund in a 1999 worldwide study, the U.S. system is the oldest. Created in 1933, the
Federal Deposit Insurance Corporation (FDIC) began insuring deposits for approved banks in
January 1934. In its original form, the FDIC was a model of clarity regarding its mission and
function. Its mission was to insure the deposits of small-dollar savers up to $2,500. Its
function was essentially to be a paying agent for insured depositors in the event of a bank
failure. At that time, it was only an insurer, it had no supervisory or regulatory authority. The
original construct lasted only one year. The following year, the Congress amended the charter
to give the FDIC supervisory authority and doubled the amount of coverage to $5,000.
For the next forty-five years, the changes in deposit insurance were subtle. But these subtle
changes had significant public policy implications. Insurance coverage was increased in
several stages, but it remained relatively stable in constant dollar terms until 1980. Of greater
long-term significance was the FDIC's practice of resolving bank failures of that era by
arranging mergers of failed banks; by doing so it instituted a de facto policy of effectively
insuring 100 percent of all deposits. This practice did not receive careful scrutiny during the
period, and the public policy implications of 100 percent coverage remained unnoticed. The
public policy implications finally received attention after the failure of the Continental Illinois
Bank in 1984 and the subsequent decision to hold all depositors harmless. In the volatile
1980s, the public policy issues implicit in that policy--"moral hazard," "too big to fail," and
expansion of the "safety net"--became unavoidable and needed to be addressed. Through a
series of legislative initiatives, from 1989 to 1999 the Congress addressed, in varying degrees,
each of the issues.
Not only the banking industry and the FDIC insurance fund faced public policy issues in that
decade. The savings and loan industry and its insurer, the Federal Savings and Loan
Insurance Corporation (FSLIC), were under even more severe pressure. With a loan portfolio
consisting largely of fixed-rate mortgages, the thrift industry came under extraordinary
duration-risk pressures in the late 1970s and early 1980s, when inflation drove deposit rates
into a double-digit range and maturities on deposit instruments dropped from more than four
years to less than one year on new savings deposits. The thrift regulators responded by
allowing and, at times, encouraging mergers, many with little or no tangible capital. As a
result, when real estate loans went sour a few years later, the savings and loan industry did
not have the capital strength to withstand the strain. Eventually, the Congress was compelled
to step in and recapitalize the underfunded FSLIC fund and, at the same time, move its
administration to the FDIC.
Current FDIC Chairman Donald Powell, like his predecessor, has offered a number of
proposals to reform the current FDIC law. The extent to which the FDIC is in need of
fundamental updating can best be described through the following examples.
A well-managed, well-capitalized bank with $1 billion in deposits can have its annual

premium for deposit insurance range from a low of zero to a high of $2.3 million, entirely on
the basis of the overall level of the FDIC fund. In other words, that range bears no
relationship to the risk profile of the individual institution.
As a second example, a newly chartered insured institution--say, a bank affiliate of a
securities firm--could grow very rapidly by aggressively marketing insured deposit products
and, because of the accumulated premiums of long-time institutions, could enjoy a free ride
by paying no deposit insurance premiums in times when the insurance fund is above its
mandated threshold of 1.25 percent of total insured deposits. Yet several fast-growing,
free-riding institutions could trigger premium increases for the entire industry by altering the
ratio of the fund's level to total industry deposits.
Adding to the need to address fundamental change to the FDIC statute is the arbitrary nature
of the 1.25 percent designated reserve ratio, the maintenance of which can trigger wide
premium swings. The ratio was the product of political expediency when written into the law
a decade ago and has now assumed relevance far exceeding its value.
All in all, the current deposit insurance system has a number of aspects that one would never
observe in the private sector and that need to be reformed. Indeed, most parties to the deposit
insurance issue agree on the need to provide the FDIC with greater flexibility in setting
premiums, to eliminate the free-rider provision, and to encourage increased risk-based
assessment of premiums. The Federal Reserve Board of Governors of the Federal Reserve
System endorsed these proposed changes.
My final observations on deposit insurance reform concern the most controversial part of the
current debate in the United States: whether to raise the deposit insurance limit. As many of
you know, my fellow Board members and I oppose an increase in, or an indexing of, the
current $100,000 deposit insurance ceiling. In our judgment, increased coverage would be
unlikely to add in any measurable way to the stability of the banking system. Macroeconomic
policy and other elements of the federal safety net for depository institutions, including the
still-significant level of deposit insurance, continue to be effective deterrents against bank
runs.
Moreover, that household depositors would benefit from an increase in coverage is not
apparent. According to our periodic surveys of consumer finances, most U.S. household
depositors have balances well below the current insurance limit, and those who have larger
balances appear to have been adept at achieving the level of deposit insurance coverage they
desire by opening multiple accounts. Such spreading of asset holdings is perfectly consistent
with the counsel always given to investors to diversify their assets--be they stocks, bonds,
mutual funds, or certificates of deposit--across different issuers.
Some small banks argue that they need increased deposit insurance coverage to compete
effectively with their larger and more diversified cousins. An analysis of small bank
performance does not support that claim. For example, since the mid-1990s, smaller banks'
assets and uninsured deposits, adjusted for the effects of mergers, have expanded at twice the
pace of those at the largest banks. Throughout the 1990s, small banks' return on equity was
well maintained, and the viability of small banks is evidenced further by the fact that more
than 1,350 new banks were chartered over the past decade in the United States, virtually all
of them small institutions.
With few, if any, benefits, raising the ceiling would risk incurring substantial net costs by
expanding the safety net, increasing the government subsidy to banking, encouraging moral

hazard, and reducing the incentive for market discipline.
Supply of Credit to Small Business
I now turn to my final topic for today--possible implications of the changing structure of the
U.S. banking sector for the supply of credit to small businesses. In the United States and many
other countries, consolidation in the banking industry has involved large numbers of small
banks. As a net result of mergers, failures, and new entry, the number of commercial banks in
the United States with total assets under $100 million (in 1994 dollars) fell from a little more
than 8,800 in 1990 to not quite 4,800 at the end of 2001. Although, as I have indicated, these
small banks have generally been doing quite well, some observers have expressed concern
that such changes in the structure of the banking industry may adversely affect the
availability of credit to small businesses. Given the importance of small businesses to all of
our economies, the supply of credit to such firms deserves serious attention. For this reason,
the effect of consolidation on small business lending was a focus of the G-10 study. It has
continued to be a topic of research by Board staff, and I am pleased to see that it is the
subject of papers presented at this conference.
Concern about the effects of consolidation on the supply of credit to small businesses is
predicated on the view that the larger banks resulting from consolidation may restructure
their portfolios by discontinuing credit relationships with smaller borrowers and expanding
lending to larger borrowers. To the extent that the credit relationship between a bank and a
small business is characterized by a relatively high level of specialized knowledge by the bank
about its customer, small firms could face difficulties in finding credit from other sources.
Early statistical studies of the effect of bank consolidation on small business lending provided
some support to the concerns I have just summarized, as early studies suggested that banks
reduce the percentage of their portfolio invested in small businesses after consolidation.
However, subsequent research has allayed some of these fears, at least in the United States.
Importantly, more recent research has recognized that what is relevant is what effect of
changes in market structure have on the total availability of credit to small borrowers and
whether such changes are associated with more accurate pricing of risk.
In the United States, studies that have examined the effect of mergers and acquisitions on
small business lending by other banks in the same local markets have found that other banks
and new bank entrants tend to offset any reduction in the supply of credit to small businesses
by the consolidating banks. In addition, a recent study by Board staff and others suggests that
earlier conclusions regarding the behavior of larger banks may need some qualification.2 This
study finds that the creation of large banks may not significantly reduce lending to small
businesses. Evidence is beginning to emerge that technological change, such as the use of
credit-scoring models for small business loans, may serve to expand the supply of credit to
small businesses.3 In any event, the remaining uncertainties suggest to me that this topic will
be a fertile one for all of us in the coming years.
Conclusion
I would like to close my remarks by returning to where I began. It is a great pleasure for me
to participate in this conference, and once again I thank our hosts for their invitation to me
and for their generous hospitality. The topics we are discussing are important, and I hope that
I have contributed to our understanding of some of the relevant issues.
Thank you.

Footnotes
1. Berger, Allen N., Richard J. Rosen, and Gregory F. Udell, "The Effect of Market Size
Structure on Competition: The Case of Small Business Lending," FEDS Working Paper
2001-63, Board of Governors of the Federal Reserve System, 2001; Hannan, Timothy H.,
and Robin A. Prager, "The Competitive Implications of Multi-market Bank Branching,"
FEDS Working Paper 2001-43, Board of Governors of the Federal Reserve System, 2001;
and Heitfield, Erik, and Robin A. Prager, "The Geographic Scope of Retail Deposit
Markets," FEDS Working Paper 2002-49, Board of Governors of the Federal Reserve
System, 2002. Return to text
2. Berger, Rosen, and Udell (2001). Return to text
3. See Allen N. Berger, W. Scott Frame, and Nathan H. Miller, "Credit Scoring and the
Availability, Price, and Risk of Small Business Credit," FEDS Working Paper 2002-26,
Board of Governors of the Federal Reserve System, 2002.Return to text
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