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For Release on Delivery
Approximately 5:15 P»ia*,
Pacific Standard Time^
Thursday, February 26, 1959«)




THE QUALITY OF DECISION MAKING

Address by C. Canby Balderston,
Tice Chairman, Board of Governors of the Federal Reserve System,
At the Management Program, Junior Chamber of Commerce,
San Francisco, California,
February 26, 1959»

THE QUALITY OF DECISION MAKING
It is my purpose to discuss the quality of decision making both
in business and in our economic affairs, and to draw my illustrations pri­
marily from the latter.

As a text I shall use the conducing sentence of

Chairman Martin's recent testimony before the Joint Economic Committee:
"The state of the nation tomorrow— its progress and prosperity— rests with
the decisions of today."
In skeleton form the points I shall make are as follows:
(1)

Policy decisions flow from the main purposes it is hoped to

(2)

A policy decision is not an island; each is influenced by

achieve,

a stream of decisions that have preceded it; in turn, each will influence
decisions that must be made in the future.
(3)

Decision making of high quality involves coordination, timing,

balance and proportion.
(4)

Certain organizational axioms should be observed, but I shall

not discuss them except to say that the areas of responsibility should be
defined and understood; the executive or agency that bears a given respon­
sibility should have the requisite authority to make the necessary deci­
sions; the executive to whom such authority is delegated should make his
own decisions and not lean upon his superior in order to avoid blame.
National economic objectives permeate the decision making process.
As long as our citizens deal with general objectives, there is very little
dispute.
rise.




Everyone wants the country's standard of living to continue to

Strong economic activity and adequate job opportunities are goals

that all agree upon, and so sustainable growth without inflation is high
among our accepted objectives.
hallmarks.

Political and economic freedom are American

Above all we pray for peace.
From these generally accepted goals, one may distil the three sig­

nificant economic ones about which opinions differ widely:
(1)

To foster orderly economic growth and to sustain
employment at the highest feasible level,

(2)

To protect the purchasing power of the monetary unit,

(3)

To keep international payments in balance.

When nations seek to translate economic objectives into policies and
to implement these policies with concrete programs, conflicts of interest
are likely to be encountered.

For example, a number of nations have been

forced to slacken their rate of domestic growth in order to balance their
international payments.
Healthy growth of the economy, the Number 1 goal, can be attained
only by a close gearing of bank credit expansion with that of the economy
generally.

It requires that the central banking system provide enough but

not too much money to achieve and maintain balanced growth without inflation.
The second one, to protect the purchasing power of the dollar
while providing widespread employment opportunities, is needed both for
the benefit of those who live on fixed incomes and of those who must have
steady employment.
The third goal, external equilibrium, is one that American citi­
zens are just coming to appreciate.

It is related to our ability to remain

competitive enough to export our goods and to compete with firms in other




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countries that have now obtained equipment and "know how" equal to our own.
This third objective affects the job opportunities in industries that must
compete with foreign firms for business abroad or at home.

It is also re­

lated to the confidence in the dollar that is held by the investing community.
These three objectives are approached differently by different
nations depending upon their memories of recent experience,

Britishers,

despite years of distressing unemployment and reliance on the dole, have
come to understand that their firms must remain competitive if they are to
export, and that unless they do export, they will not prosper and Britishers
will not live well.

In Germany the guarding of the monetary unit is now a

cardinal principle because the suffering during the inflations in the 1920's
and 1940's, with the destruction of savings and of individual liberties, was
so deeply impressed upon the German consciousness.

In our own country, how­

ever, it is a long time since its citizens suffered from wild inflation.
Their subconscious thinking does not react to the concept in terms of human
suffering; rather it is the unemployment of the 1930's that causes the na­
tional thinking, even to this day, to stress the sufferings of unemployment.
It seems that our own country must learn from the experience of others that
inflation and unemployment are both threats and that flirtation with the
first does not avoid the second.
Monetary and Fiscal Tools and Those Responsible for Using Them
In this country the responsibility for carrying out monetary policy
rests with the Federal Reserve System,

Its monetary tools are open market

operations, which means buying or selling in the open market Government secu­
rities held in its portfolio; discount rates, which are the interest rates




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paid by member banks of the System when they borrow from the Federal Re­
serve as a bank of last resort; and reserve requirements, which are a
prescribed minimum percentage of a bank's deposits required to be held
as deposits in a Reserve Bank,
Fiscal policy embraces debt management, taxation and governmental
expenditures.

Debt management is the primary obligation of the U, S., Treas­

ury, xirhereas changes in the form and rate of taxation are the ultimate re­
sponsibility of the Congress, as is the appropriation of government funds,
Although the executive branch initiates most changes in revenue and expen­
diture, and determines the rate at which appropriations will actually be
spent, Congress has the constitutional responsibility as to the levying of
taxes and spending by the Federal Government,
Current Problems of Monetary Folic:/
I will discuss first the area of decision making with which I
deal most closely:
System,

monetary policy formation within the Federal Reserve

Our country is now enjoying a considerable degree of prosperity.

Consumers are buying briskly.

Business spending is also up.

The scale of

demands on the capital markets indicates that plant and equipment expendi­
tures are likely to be well maintained.

The stock market is buoyant,

Lath

so much vigor in private credit demands and with the persistence of infla­
tionary psychology, it would seem that the Federal Reserve had a reasonably
straightforward problem to solve.

This simple view, however, fails to allow

for a number of other economic factors.

For one thing, the Treasury is going

to be borrowing in the market a number of times during the course of the
year.




There will be a steady demand for funds not only from corporate

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borrowers but also from State and local governments.

The projected trend

of housing starts suggests that a continuous demand for mortgage funds is
likely to prevail«

The amount of unemployment that has continued in spite

of a revival of business activity is sobering,

Tie

cannot be satisfied with

our economic progress while we are not using our resources fully and pro­
ductively,
Certain current Federal Reserve problems stem from decisions that
were made more than a year ago,

Since one of the basic functions of the

System is to supply banks with reserves that will provide the level of
credit and money that is in keeping with economic needs, the purpose is
to supply neither too much credit nor too little.
But there were practical difficulties in implementing such a
policy in last year's recession and after.
very rapidly from February to August,

The supply of money expanded

If money supply be measured by cur­

rency and demand deposits, the annual rate (seasonally adjusted) was ebout

8 per cent.

For those who prefer to include time deposits in their defini­

tion of money supply, the rate of expansion was even more rapid.

During

the second half of the year the return of active business caused the Reserve
System to moderate the rate of increase in the money supply so that the
increase for the entire year 1958 was about 3-1/2 per cent.

Was this sharp

in ere as© in the money supply to offset recession of the appropriate amount
or did it exceed the needs for stable growth?
Another problem faced by the System is to balance the total of
legitimate demands on the capital markets against the total flow of saving.
If these needs cannot be met substantially out of voluntary savings, there




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is no alternative except to disappoint some borrowers— or to permit an
inflationary over-expansion of bank credit.
for inventories?
needs?

How much bank credit is needed

Can all of the corporations wishing to borrow meet their

Can State and local governments get their requirements?

of the Treasury borrowings should be on a long-term basis?

What part

Can house buyers

secure mortgage money from the normal flow of savings?
Influence of Past Actions
Since the situation now facing us represents the result of a
number of earlier decisions, it may be worth while to look at some of the
background of our current situation.
The Treasury is in the market for funds because of fiscal deci­
sions made in the past.

We are all aware of the circumstances that have

given rise to large national defense expenditures.

Although hindsight judg­

ing may be unfair, the fact remains that because of the upsurge of demon­
strated Russian strength, the nation embarked on hasty crash programs.

At

the same time, non-military Federal expenditures have also increased, partly
as the result of favorable growing weather, partly as the result of govern­
mental actions to offset recession.

In short, the deficit that now has to

be financed arose out of decisions made about a year ago.

For some time

in the future we will have to live with the fiscal decisions now being made.
It is illuminating to observe recent history in still another
area of decision making:

that of business capital expenditures.

In the

year 1955 we enjoyed a very high level of consumer expenditures for auto­
mobiles, for housing, and for many durable goods.
by this strong

market, made capital expenditures based on a projection of

these demands into the future.




Businessmen, encouraged

Thus a high level of such expenditures

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sustained the level of economic activity in 1956 and part of 1957, even
though consumer expenditures for automobiles and housing had receded.

The

falling off of business capital expenditures in 1957 clearly accentuated
the rate of recession.

By the same token, the inventory policies that had seemed appro­
priate in the light of the peak business volume were found by the Fall of
1957 to be out of keeping with real needs.

And so there began a period of

rapid inventory liquidation.
Many of the currently prevailing prices and wage rates also repre­
sent decisions made long ago.

We are not sure of the extent to which the

continued rise in prices even during the recession represented such lag
defects.
it.

But price rises during a recession are certainly no help in curing

It may be that sluggishness in certain markets today reflects price

and wage decisions made during the recession.
Living with Past Decisions
It is not my purpose to be overly critical with respect to these
past decisions.

Nor can it be said that policy changes by the Federal Re­

serve have always been perfectly timed.

The point to emphasize, however,

is that the decisions of past years by both business and government have
shaped the present fiscal and monetary situation.

Current Treasury financing,

price and wage developments, recent turnabouts in both capital expenditures
and inventory accumulation are all the result of past decisions.

Cur present

decision making will create, in turn, the atmosphere in which business is
conducted during the years to come,




Current Decisions
The quality of business decisions is important at all times, but
especially so during prosperity„

In short, the duration of the current ex­

pansion will be influenced by the quality of decisions now being made by
business executives,

I am talking about the heads of manufacturing, mining

and commercial enterprises, about farm managers and bankers— and about union
officials, too.

Unless the quality of this decision making reflects prudent

judgment as well as a reasonably well-founded appraisal of present and future
trends, executives will make mistakes for which they as well as their workers
and investors will pay the penalty.

What I am arguing for is that executives

should risk neither too little nor too much; be willing to venture but still
guard against unwarranted optimism.
The problem, of course, is hoitf to balance insufficient protection
against too much; to achieve a proper compromise between caution and enter­
prise, between conserving and ejqpanding, between the safety of a strong
cash position and the growth that borrowing makes possible.

Proper balance

requires that we not be overly cautious when times are bad, nor overly op­
timistic, to the point of imprudence, when they are good.
Business generally is prosperous.
plateau in history.
to keep it so?

Much of it is on the highest

What can executives responsible for policy making do

Since the collective health of business reflects the experi­

ence of a variety of individual firms, the decisions affecting their future
are vital to continued stable growth in consumption, production, and employ­
ment ,
During a period of recovery such as we are enjoying, the greater
volume of output, coupled with the economies introduced during the preceding




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slack period and the installation of new equipment cause output per manhour to increase.

As one would expect, therefore, last year's rate of man­

ufacturing productivity grew faster than the postxtfar trend. It should be
stressed, however, that as recovery is achieved, continued good times may
tend to encourage wastefulness through inattention or imprudence.

An atti­

tude of "easy come, easy go" may lead to wastes of materials and manpower—
wastes that would not be tolerated in times of adversity.
The problem is how to keep economic growth so orderly that indus­
try and commerce can provide increased jobs, as well as a greater volume
and variety of goods and services, vdthout the interruptions that accompany
violent dips.

Steady, consistent progress calls for decisions of the best

quality that business executives can make.

Their decisions, if sound, will

do much to lengthen the period of prosperity that the country is now enjoy­
ing.

As Dr. Winfield Riefler has remarked:

"A business situation is no

better than the quality of the decisions that businessmen make,"
The quality of decisions is, of course, a matter of judgment— for
which there is no substitute.

There has been and still is a good deal of

discussion about the wording of the so-called mandate in the Employment Act
of 1946.

Yet in the final analysis what is most important is not the wording

of the Act but the good sense of public officials, guided by its general
language in making decisions.
Testifying before the Joint Economic Committee some years ago, Dr.
Goldenweiser, former Director of Research of the Reserve Board, summed it
up by saying:

"There is no escape from judgment, and you do much better

to emphasize and expend your energies in getting the kind of people who will
use good judgment than in trying to devise a formula that will make judgment
unnecessary."




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Some Inferences
The freedom to make most of our own economic decisions is not
only required by our decentralized system of economic and governmental
organization; it is one of the basic human values that we prize.

But

freedom can be preserved only so long as it is accompanied by wisdom and
restraint„ Moreover, our freedom does not include freedom from the conse­
quences of natural economic law.

Each time we elect to spend, we must

figure out how the bill will be paid.
In the homespun language of Will Rogers, "There is no free lunch,"
Government cannot give to some citizens what it does not take from others.
A nation cannot spend more than it earns through production.

The goods we

enjoy have to be produced by some one's sweat and by some one's saving.
Chairman Martin has observed that "Lasting prosperity only comes from hard
work, producing goods and services which people need and want at prices
they are willing and able to pay."

Intemperate and unwise decisions could

squander our resources, magnificent as they are.

But if our decisions are

prudent and balanced, and if we assess correctly our nation's capacity to
grow and prosper, we should enjoy the great bounty that it can produce.
It would be tragic if inept financial husbandry were to injure a future
that appears so rich in promise and in hope.
proverb:




In the words of an old Chinese

"All the flowers of all the tomorrows are in the seeds of today."