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I -9( CONFIDENTIAL \NK OF Sales in selected departments ?953lOT FOR PUBLICATION '/September 21, 1953 '^AQq 1 1 E % 1 Monthly unadjusted indexes Percentage change from a year ago Weekly unadjusted indexes (19al average monthly sales = 100) U weeks (19l|l aver, weeklys ales=100) 1952 ending 1953 1953 Sept.12* Sept.5* Aug.29|Aug.22 Sept. 12 Sept.12 Sept.5 Aug.29|Aug.22 Aug. | July) June J May Sept. |Aug. 1 July I June | May i Department 22 SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY A <&Zifr* -7 201 rl91 199 191 el80 163 207 210 213 181* 155 196 210 - 3 - 5 200 r2li2 311 277 e250 218 216 217 220 251 196 201 220 + 1 - 3 -10 168 225 208 el?8 132 116 173 202 179 127 lii6 188 r+ 7 - 5 1 —lit ! ij j 193 | ! -10 jI 181* I r228 218 218 e23it 286 260 228 258 252 300 278 262 -21 -11 -Ht -11 -16 308 r29li 308 283 e262 211 216 212 392 281 2U7 238 2a Total of ii-depts. 1/ -20 r+ 1 - k - 6 - 8 207 r228 275 252 e232 208 207 208 2U0 237 202 205 222 ALL OTHER SALES 3/ - 9 - 6 -10 - 1 200 186 191 187 el7U 158 207 210 210 178 150 195 209 GRAND TOTAL SALES 1/2/ -11 — 5 - 9 Furniture & bedding -19 + 7 - 2 Domestic fl. cov'gs -21 -lit Major appliances -20 Radio,phonograph,TV l/ i - 7 1 j | 1/ Monthly Indexes for this category are not released publicly; they are shown here solely to permit comparisons with departmental changes, 2/ Figures are based on the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental changes. For weekly movements of total department store sales, refer to the regular weekly sales report H.8 (based on about 550 stores). 3/ Special sales occurred in week ending Sept. 13, 1952, whereas this year they occurred one week later. Note;—Total national sample is comprised of some 115 stores (varies slightly among departments) of the approximately 350 stores regularly reporting monthly departmental figures. Labor day in 1952 fell in the week ending Sept. 6, whereas this year it fell one week later. Therefore, the week ending Sept. 5, 1953 had one more trading day than the corresponding week last year, while the week ending September 12, 1953 had one less trading day than the week ending September 13 last year. CONFIDENTIAL " United States Boston York ^ra.ladelphia Cleveland Richmond Atlanta Chicago St. Louis Minneapolis Kansas City Dallas San Francisco United States Boston New York Philadelphia Cleveland SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS NOT FOR PUBLICATION Sales in Selected Departments (Percentage change from corresponding period a year ago) Page 2 Major household appliances Furniture and bedding Domestic floor coverings it weeks U weeks h weeks One week ending One week ending One week ending ending ending ending Sept.12 Sept,12(Sept.5 Aug.29 Aug.22 Sept.12 Sept.12 Sept.5 Aug.29JAug. 22 Sept. 12 Sept.12 Sept. 51 Aug. 29 Aug. 22 -10 -10 -20 -14 -21 - 2 + 1 r+ 7 - 5 -14 -19 - 3 - 3 - 5 + 7 — 8 — ti — 6 — 6 -15 - 2 -25 + 8 + 7 -27 -15 + 4 - 9 - 3 -34 -16 -10 0 -16 r+ 8 -34 r-17 -12 r-42 +15 + 4 -17 — 3 -34 - 5 +16 +18 +63 +14 -12 +12 467 +74 -29 +4l -41 -49 445 + 7 - 4 - 6 - 6 -13 —25 - 2 -15 - 9 -13 — 4 + 5 —24 + 7 +35 - 4 -37 -18 - 4 -18 +18 -16 + 2 + 9 -13 + 5 - 2 - 2 - 4 -14 + 4 + 8 — + 6 7 4 3 -31 +60 -25 -44 -12 -38 + 2 +21 -32 0 - 3 - 9 0 -19 + 3 —13 -20 - 4 - 6 -15 - 8 +29 -18 - 4 -20 +27 - 4 +30 -33 -34 - 8 +25 —13 -5 - 8 +15 + 8 +80 +11 - 2 +18 +18 -29 + 2 -46 +29 +17 + 3 - 5 - 3 - 8 0 +28 -48 -26 -31 -24 +12 -12 +12 + 2 -24 -14 -27 - 6 -28 -12 -26 -56 -48 + 2 -14 -48 -40 + 3 -24 -39 —42 -18 -16 -22 -11 -26 -11 -40 +25 -13 -15 -Hi -17 - 3 - 7 ! -26 Grand Total--entire store 2/ Radios,phonographs,televis ion,etc. Total at U departments it weeks it weeks k weeks One week ending One week ending One week ending ending ending ending Sept.121Sept.51Aug.29(Aug.22 Sept.12 Sent.12 Sept.51Aug.291Aug.22 Sept. 12 Sept.12*|Sept.5*1Aug29IAug22 Sept.12 — 8 - 2 - 6 -20 -11 j —16 -11 -11 - 9 -21 -lit r+ 1 - 7 - 5 - 4 - ^ -10 -11 — it -21 -16 -30 —U6 + 1 -U6 -23 -17 -14 -14 —37 - 6 - 6 r-20 -14 r-20 -13 -11 -11 - 1 -15 r+ it -15 - 9 - 5 - 5 -1*8 - 9 -12 +10 +10 -13 + 3 -38 -25 +29 + 7 +37 +49 - 3 - 4 — 6 0 - 8 -10 -12 -26 - 2 -30 +15 -13 - 9 -27 -27 -33 —45 -29 -33 -24 Richmond Atlanta Jfccago iff. Louis -18 - 6 -17 -39 - 6 -39 -18 -45 -28 + 7 - 3 -33 - 5 -47 + 3 -15 -15 -25 -10 -32 -19 +11 -19 -20 + 9 -25 - 2 - 3 -20 + 8 - 3 — 4 - 8 -26 + 1 + 2 -11 -10 - 6 - 6 -10 -11 - 3 -16 Minneapolis Kansas City Dallas San Francisco "5"or footnotes, see page 1. -55 -22 -21 - 3 —15 +75 -51 -16 -34 +22 -29 -18 - 4 +30 -41 -14 -20 +32 -39 -27 -35 -16 +23 +11 -17 +21 -12 -26 -38 - 8 + 4 -14 - 7 - 9 - 8 -15 -24 - 4 3/-10 -11 -11 -13 +22 -16 0 + 4 -2k +12 7 8 6 5 -18 + 1 -10 - 9 -11 - 5 - I - 3 + 1 5 0 ! - 8 +13 +15 + 9 r+ll - 7 -14 - 3 -11 + - + - 1s - 2 1 3 9 - 2 - 3 0 - 6
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