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4 CONFIDENTIAL # NOT FOR PUBLICATION SPECIAL vfEEKIZ REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMAKl£* ' 'v:4 c ; i f n Sales in selected departments r ( i / ^Gq £ September 14* 1953 Monthly unadjusted indexes Weekly unadjusted indexes Percentage change from a year ago f!9)il average monthly sales = 100) e 1 14 mcciio Z "j 9)! 1 aver. weeklv s ales—100 ) 1952 One week ending 195;1 Department 1953 ending AU July June j Aug. | Sept. qor,+v* ^c! Dcpuo q pn f £P 1j Ail & 9Q 1 ^b* 1 July | June I May J 1 An cr C.C.99J I-rifill -U-g,P*. * J-V Sept* 5*1 Aug, |Aug. d'd |Aug» o6p i 210 213 184 155 196 190 199 194 180 1; el80 163 207 5 > 1 5 9 2 2 GRAND TOTAL SALES 1/2/I - - ji I | 220 251 196 201 216 217 280 ;| e250 218 277 311 241 - 2 0 - 3 + 2 + 7 Furniture & bedding 1 173 202 179 127 146 1U6 208 194 | el78 132 168 225 + 1 I + 1 - 3 —ill Domestic f l . cov'gs 1 260 228 258 252 300 278 218 237 t: e234 286 218 227 - 1 —lit + 6 - 5 Major appliances 212 392 281 247 238 270 1 e262 211 216 283 308 292 -11 -15 l -15 -11 Radio,phonograph, TV 1/ 1 1i1 207 208 240 237 202 205 252 i e232 208 252 275 - l : - 3 : 227 - 6 0 — 4 Total of 4 depts. l / t |1 1$ 207 210 210 178 150 195 172 | el7tt 158 187 186 191 - 2 ; ~ 5 -10 - 1 — 6 ALL OTHER SALES l / i r—Revised e—astimatea irom weexxy acu.es j-xguxco. 1/ Monthly*indexes f o r t h i s category are not released publicly; they are show here solely to permit comparisons ^ t h departmental changes. M . Figures are based on the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental May 210 ! u ™ 5 220 188 262 244 - l k 222 209 i r r r r u r . s r . ; s , s *--LarorP°dTfnnwfLSP~^^ Sept. 6, „ h e „ a s this year I t f e l l one week l a t e r . more trading day than the corresponding week l a s t year. s r s s r ' - Therefore, the week ending Sept. 5, 1953 had one CONFIDENTIAL - United States ^^>oston ^yevf York Philadelphia Cleveland Richmond Atlanta Chicago St. Louis Minneapolis Kansas City Dallas San Francisco United States Boston New York Philadelphia Cleveland SPECIAL ItfEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS b - 3 b - I k +18 -16 + 2 + 9 -13 + 5 - 2 - 2 6 1 2 1 -12 -38 + 2 +21 -32 0 - 3 - 9 0 -19 + 3 -13 - 8 0 - 2 -19 -15 -16 0 - 7 +22 -16 0 + it -20 +27 — U +30 -33 -3it - 8 +25 -20 +68 -12 +15 -15 + it -6 +19 - h o - b - 2 b Minneapolis Kansas City Dallas San Francisco -21 - 3 -15 +75 -51 -16 For f o o t n o t e s , s e e page 1, " + + + - 2 b St. Louis -lit + it + 8 -16 +35 + 5 - 5 +38 +92 +11 - 2 +80 +12 + 7 +18 + 3 +17 +16 +18 +22 - 3 -25 -27 -31 +28 -ii8 - 6 -20 0 -lit +12 + 2 - it -26 + 3 - 8 -19 - 6 + 3 -56 -16 -26 -33 0 -it8 + 2 +itl -12 -20 -17 -16 -18 -11 -26 -15 -17 -11 -it "3 -13 +25 -15 Grand Total-—entire sto]re 2/ Total of It departments Radios,phonographs.television, etc. it weeks b weeks it weeks One week ending One week ending One week ending ending ending ending Sept.5 Sent.5 Aug.29|Aug.22|Aug.l5 Sept.5 Aug.29iAug.22(Aug.15 Sept. 5 Sept.51Aug. 291Aug.22 f Aug.15 Sept. 5 2 2 — 5 - 1 - 5 - 9 0 - 6 - 3 - it -11 -i5 -11 -i5 -lit -12 9 it 1 1 -21 + 1 - 9 -lit - 3 -16 -17 -31 -it?T -30 »• 8 -12 - 6 -13 -10 -22 -10 -11 1 -21 8 - 6 - 1 5 - 5 + 3 - 5 - 2 + 7 -13 +2it +10 + it - 8 +1*9 +29 -ill - it +37 - 3 0 +5 - 3 -12 - 2 - 2 - 8 + 5 -13 -36 | +15 -30 -27 -i*5 -37 -28 + 7 - 3 -33 ^Pchicago — +29 +12 - 6 -39 -18 -it5 Richmond wmkAtlanta NOT FOR PUBLICATION Sales in Selected Departments Page 2 (Percentage change from corresponding period a year ago) Major nousenoxa appliances Domestic f l o o r coverings Furniture and bedding u weeks b weeks it weeks One week ending One week ending One week ending ending ending ending Sept.!? Sept. 5f Aug. 29 Aug. 221 Aug, 15 Sept. 5 Sept.5|Aug.29 Aug.22|Aug.l5 Sept. 5 Sept.5 Aug.29|Aug.22|Aug.15 - 1 -lit — 5 + 6 - 5 + 1 — 0 + 2 | -lit — 3 + 1 - 2 + 7 - 3 -16 -12 + 7 8 -25 + 0 — 2 +11 - 5 + 6 - 1 - 8 + it - 3 -21 -12 + it -3it + 6 +13 +15 - 7 -12 -ill 0 -16 -18 - 3 +itO + 9 +16 463 +li* +7 it -13 + 7 -12 +67 +20 +30 +12 +1*1 +15 -10 - it -25 - 6 - it +6 +20 - 6 + 7 +11 + it + 5 - 2 -13 +35 - 3 k +22 + 3 -15 +52 —26 - 8 —it 2 - 2 -30 ' - 7 -33 + 9 -25 - 2 - 3 -20 + 8 - 3 - - 8 -26 + 1 + 2 -10 +20 - 1 -10 -29 -18 - it +30 -12 -17 +12 +6 -32 -13 -11 +31 +23 +11 -17 +21 -12 -26 -38 - 8 + it -lit - 7 - 9 +31 -12 + 7 - 8 - 5 - h i b - 9 - 8 - 1 — It +10 -11 -lit - 2 - 7 + 8 - 6 -18 + 1 -10 - 9 +13 +15 + 9 +12 - 7 -lit - 3 r-11 —5 - 5 - 3 + 1 0 + - 2 1 3 9 - 5 - 5 + 2 " it + + - It 2 it it - 9 0 - it - 5 + + - 2 1 3 3
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