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T-- 7 ^ 3 DATA FILE CONFIDENTIAL ; , '• Of CHiGAuQ October 26, 1953 Sales i n selected departments Monthly unadjusted indexes Weekly unadjusted indexes Percentage change from a year ago (19l*l average monthly s a l e s = 100) ;r. weekly sales=100) k weeks (19ltl av« One week ending 1952 ending 1953 1953 |Sept. [Aug. 1 July [June 0 c t . 1 7 j 0 c t . 1 0 Oct. 31 Sept. 26 Oct. 17 Oct.17!Oct.10|0ct. 31Sept.26 Sept.(Aug. | July | June Oct. Department GRAND TOTAL SALES 1/2/ - ii Furniture & bedding Domestic f1» cov1 gs NOT FOR PUBLICATION "WEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY r - 3 - 3 - 2 h - 1 — 213 18# 155 196 216 2h7 220 251 196 201 132 12*6 251 202 179 127 II46 237 286 260 256 258 252 300 278 216 227 238 p21it I81i 163 207 j — 2 | i 282 270 271 256 p211 261 218 303 276 296 268 pl89 186 227 218 221 226 |j p231 - 0 216 2h0 + 3 1 i | + 1 i 1I - 9 - 6 +21 +17 + 6 -11 - 9 - 7 Radio, phonograph , TvV 1 -19 -17 -15 i ' i Ulii UHi hoh 120 j -* j -10 I 1 -18 i I p339 267 211 216 U76 392 281 2h7 238 Total of U d e p t s . 1 / - 8 - 1 - l - It j 291 278 282 271 | P221 2U0 208 2U0 237 202 205 - 1 1 | 207 i! 273 1I 23k 212 221 235 j P213 177 158 207 \ 2h2 1 210 178 150 195 Major appliances ALL OTHER SALES 1 / ' - 5 1 - h i — 2 «— X + h || ] p—Preliminary. 1/ Monthly indexes f o r t h i s category are not released publicly; they are shown here s o l e l y t o permit comparisons with departmental changes. ? / Figures are based on the abbreviated sample described i n note below and are presented here s o l e l y t o permit comparisons with departmental changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o the regular weekly sales r e p o r t H.8 (based on about 550 s t o r e s ) . Note:—Total n a t i o n a l sample i s comprised of some 115 stores (varies s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y reporting monthly departmental f i g u r e s . CONFIDENTIAL NOT FOR PUBLICATION SPECIAL WEEKLY IfflPORT ON DEPffiTMENT'STORE* SAIES--SUMMARr Br DISTRICTS Sales i n Selected Departments Page 2 Major household appliances Furniture and bedding ^ 4 weeks U weeks It weeks One week ending One week ending One week ending ending ending ending 1 Oct. 3 Sept.26 Oct. 17 0 c t . l 7 | 0 c t . l 0 Oct. 31Sept. 26 Oct. 17 Oct. 17 Oct.10 Oct. 3 Sept.26 Oct. 17 Oct,17 Oct,10 l 6 — 6 +21 - 7 ' -10 - 9 - 1 - 2 f + 1 +17 j, + — 3 - It ij.._r % - 1 1 0 - 1 1i -25 -50 -15 6 — -13 -22 +11 -15 ] 1 + 8 -12 - 3 1 - h - 9 ! - 9 j - 2 |: - i i I -10 -12 ; +19 1 -23 -10 +85 - 8 + 1 -11 + 3 ! -3 ! + 9 + 7 i -10 -22 . -10 -35 j; - 2 1 +22 + 8 + 1 ! + 7 ' -16 + 5 i +23 + 5 - 5 - u —10 | - 9 -16 +12 +16 ; 1 1 i —17 -10 1 l 2 j +11 + 9 +51t ! + It 1 +10 Domestic f l o o r coverings United States ^ p s ton J b w York Philadelphia Cleveland Richmond Atlanta Chicago S t . Louis Minneapolis Kansas City Dallas San Francisco United States Boston New Y ork Philadelphia Cleveland Richmond tolanta lie ago S t . Louis Minneapolis Kansas City Dallas San Francisco For f o o t n o t e s , see page 1. -21 -15 - 6 -16 - 5 + l 0 - h -17 - 5 +13 + 1 -13 -9 - 2 1! - 5 +17 + 5 - 6 — 5 | -It -10 - 3 - 9 -13 +22 - 7 -12 - 7 + 8 - It -19 + 7 +130 - 1 +h2 j j j ! 1 - 5 +29 - h - 5 -17 -11 + 9 + 9 —20 - 2 -10 -13 -27 -10 + It -18 -25 +29 + 6 -15 |! - 2 3 0 ! + 2 j -10 | 1 0 -13 -10 +12 + 6 +35 +10 +5 - 7 +38 + It - 9 —20 +21 -22 -22 - 6 0 - 8 —ii3 -15 - 5 - It - 3 - 7 -21 -23 + It - 8 - 6 -28 +60 +50 -h9 - 1 + 8 - 9 -28 +23 -32 -lit —10 -23 -15 - 8 - 7 -22 -16 -15 - 8 + 1 + 7 -16 -2k - 7 Grand Total—entire store j£/" Total of it departments Radios,phonographs , t e l e v i s i o n , e t c . It weeks TTweeks IT "weeks" One week ending One week ending One week ending ending ending ending Oct.17|Oct.10 Oct. 3 Sept.26 Oct. 17 (Oct. 17 |0ct. 10 |0ct. 3 | S e p t . 2 6 | 0 c t . 17 0 c t . l 7 [ 0 c t . l 0 | 0 c t . 31Sept.26 Oct. 17 -15™ " - 1 8 " - 1 TT5 — 1 3 + 3 - 2 - 1 - 1 -nr -17 -19 - 1 "+~ir 1 w r 5 -10 l F 2 1 +11 -21 "HIo" -HT 3 '-FT + 1 + 7 0 0 + 2 3 +10 -10 + 2 3 - 1 -29 -17 -2h - 9 0 2 It + 1 It 1 8 It 2 6 -26 + 9 - It -h2 -32 - L -33 1 + 1 + 6 6 1 1 1 2 + 3 3 0 + 9 -29 -17 -15 -19 + 8 - 2 -12 -11 2 -37 -12 -11 -13 + h -31 -30 -hi — X -27 -19 -25 -2h - 7 -31* +19 -lt3 -Ik - -20 - 9 -33 -39 -ii3 - 1 - 8 -35 + 6 -23 -31 0 -10 -20 -10 -26 -Hi - 3 -13 + 1 - 3 -13 -U7 -25 -35 -10 -18 -22 —26 -16 -10 -10 -11* -23 -18 -12 - 9 +12 +5 -13 + 9 0 + h -13 -11 -11 - -15 +18 +5 -33 8 -lit - 5 - 7 - 3 -11 - 8 + 2 -16 - 8 -Ht - -11 -11 - 6 8 - 5 -lit -10 -21 - 6 - 5 - 3 - 3 w 2 0 - 3 +23 - 6 -10 - 2 - 3 - 7 - 3 - 2 -15 + 7 1 3 - 6 3 - 5 8 - 6 1 1 2 - 1 - 1 3 L U 1
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