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T-U3
CONFIJSKTIAL

SPECIAL VvEEKLY REPORT ON DEPARTMENT S^ORE SAL ES—UNITED STATES SIMIAR!

sB"-

%

Sales in selected departments

%j>

Percentage change from a year ago

Department

NOT FOR PUBLICATION

y
~~
November 9, 1953

One week ending

Weekly unadjusted indexes
(191+1 aver, weekly sales =100)

ii weeks
1953
ending
Oct.31 Oct,31j Oct.2hj Oct.171Oct.10

MoV^^6^to|idjusted indexes
,Q9Ul a v e f d ^ m o n t h l v sales = 100)
1953
1952
Sept.[Aug. (July Nov. (Oct. 1 Sept. I Aug. July

Oct. 31|Oct. 24|Oct
I
GRAND TOTAL SAL,ES 1/2/ -2
-8
-k

-3

-5

233

227

21*0

2hS

e2l*0 p22it

I8it

163

2$k

2k6

213

181

155

Furniture & bedding

+2

4-3

-3

-h

-1

232

280

282

270

e250 p211

261

23B

228

2k7

220

251

196

Domestic f l . cov'gs

+4

+7

+1

-6

+1

297

289

303

276

e2$8 pl89

186

132

229

251

202

179

127

Major appliances

-3

-6

22$

226

227

218

e235 p231

237

286

210

256

258

252

300

Radio,phonograph,TVl/ - 2 1
Total of

depts. 1/

ALL OTHER SALES 1/




-9

-11

Oct.

-23

-19

-17

-20

h01

386

hlk

hlk

e395 p339

267

211

U59

176

392

281

21*7

-3

-2

-5

-8

-5

288

2Qh

291

278

e265 p221

2I4.O

238

2J4.9

273

2i|0

237

202

-2

-9

-k

-2

-h

226

221

23k

2U2

e237

177

158

25it

2k2

210

178

150

P 213

CONFIDENTIAL

United S t a t e s
^reton
^
York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas City
Dallas
San Francisco

United S t a t e s
Boston
New York
Philadelphia
Cleveland

SPECIAL WEEKLY REPORT ON DEPARTMENT STORES S AIES—SU;'MARY BY DISTRICTS
Sales i n Selected Departments
Furniture and bedding
Domestic f l o o r coverings
it
weeks
One week ending
one week ending
ending
Oct.31 Oct. 2it Oct. 17 | 0 c t . l 0 Oct. 31 Dct.31 Pct.2!t| Oct.17 I Oct.10
+ 2
+ 3
- it — 1
+ it
- 3
- 6
+ 1
+ 7
-20
— 1 -12
+ 3
- 9 -11
+15
+ 8
-22
0
0
- 8 - 2
4* 1
+ 5 r+ 6
-10
+ 9
+22
+11
+23
+18
+ 5 +15
+13
+ 8
- 5
- 6
+ it
-10
+ it
+21
- 2
+10
+itit
- 1
-20
- 8
+12
+ 6

-17
+'?
+28
-lit

-21
-15
- 6
-16

-16
- it
+ 8
- 7

+
+

8
6
1
6

-13
- 7
+ 9
-25

- it
-10
- 3
- 9

-13
+22
- 7
-12

+ 8
+ 9
- 2 + 2
+26
+10
-2k
+ it
+12
- 2
-12
- 9
0
-15
— 5
- 3
-28
+60 + 7
-36
-28
-22
4&6
+50
- 6
-16
- 8 - 9
-10
-22
-2it
- 9
phonographs,television,etc.
Total of U departments
it weeks
One week ending
One week ending
ending
Oct. 31 p e t . 2U [Oct. 17 Oct. 10 Oct.31 Oct.31 Oct. 2i|| Oct. 171 Oct. 10
zry
3 ? " " = r r ~2T5
- 2
"^T
~=2T ~=W
-10
—lit
-15
r-19
-2h
- 1 r- 1
-17
- 9
-10
+ 2
-18
-26
-26
-29
-25
+ 9
+ it
+ 9
- it
-18
-28
-19
-29
-2it
+ 5
+ 3
- 1
-12

- 7
-12
+7 it
- 7
Radios,

Richmond
Lanta
Fcago
S t . Louis

-It it
-2it
+ it
-ho

—It 2
+ it

Minneapolis
Kansas City
Dallas
San Francisco
i>or i'odtnotes, See page 1.

-3k
-56
-35

—36
-39

-5it

-39
-it3
- 1

-11

- 8




- 5
+ l
0
- it

-20

- 5
-16

-37
-20

- 9
-33

-12

-13
+ it
-31
-19
-25
-2it
- 7

—3k
-lit

NOT FOR PUBLICATION

Page 2
Major'household appliances
it weeks
it weeks
one week ending
ending
ending
Oct.31 Oct.31 Oct. 21 Oct.17 [Oct. 10 Oct.31
+ 1
- 6
- 9
-11
— 3 - 1
0
-29
-2it
-13
-15
-35
-12
-10
+ 3
-12
r - it
- 9
+ 8
-10
-10
-21
-16
-23
+18
+lit
-16
+ it
-17
- 5
- 9
- 1
0
-10

- 3
-25
+lit
+13

- 1
+8 it
- 2
- 2

- 2
- 6
-15
-17

+11
0
-37
— it
Grand

+22
- 9
—26
-it3
-itit
- 9
-10
-23
Total—entire

-lit
- 3
-13

+ 1
- 3
-13

- 7
-2it

- 9

-10

-h2

- 6
-21

-11

- 6
-11

+ it
-15
-11

-12

-

2

-31
-32
-29

-18

-it it
-11

-26
-16

—lit

-10

+18

-11
+ 8
+ 3
+ 1

" f f

-19
+18
+13
-15

-20

-20
- 2
-10
-13

+15
+35
-22
-25
-21
+ it
-15
-lit
s t o r e 2/
it weeks
it weeks
One week ending
ending
ending
Oct.31 Oct. 31 [Oct. 2it j0ct.17~i0ct.10 Oct.31
-^y
2
^zr
r-r
~^nr
T "
-15
- it
- 8
- 8
- 2
+ 2
- it
- 3
-11
- 6
+ 1
+5
- it
- 5
- 2
- 1
- 6
-lit
- 6
- 3

-13
+ 9
- it

-20

-17
-11
+ 9
+ 9

-17
- it
+ it

-10

0

6

2

-11

-lit

-13

+ 2

- it
-13

+ 8

-

-

- 8

2

+28

- 5

2

-27

- 5

- 7
- 3

- 5
- 8

-lit

- 5

- 3
- 3
-

2

-10
-21

0
- 3
+23

- 6

- 6

- 9
- 1
— 2

- 5

-

2
6

- 3
- 6