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T - '>6 3

CONFIDENTIAL - F. R.

SPECIAL mEKl2?%EP0RT ON DEPARTMENT STORE SALES—UNITED STATe£#L

NOT FOR PUBLICATION

•UA</,.

November 7, 195$

-= vv^^tuCAGO Sales in selected departments
o f •
•

Department

Monthly unadjusted indexes
Percentage change from a year ago
(19ii7-b9 average monthly sales = —100)
III weeks
One week ending
1955
ending
Nov. | Oct. | Sept. | Aug. | July"
'Oct. £91 Oct. 22] Oct. I3>[0ct« a Oct. 29 Oct.I Sept. I Aug. 1 July

GRAND TOTAL SALES 1/ 2/

+11

+ 5

+ 2

+ 2

+ 2t

pio5

93

79

128

109

101

87

76

Furniture and bedding

+ 7

+ 9

+ k

+10

+ 7

pl27

1U2

115

128

128

115

131

110

Domestic floor coverings

+ 5

+ 8

+ 5

+10

+ 7

p 99

81

63

112

110

91

77

61

Major appliances

+2U

+16

+17

+17

+16

p 85

105

126

67

82

72

73

92

Radio, phonograph, TV

+ 1

+li;

0

+10

+ 5

pl29

99

78

llt8

137

123

89

73

Total of h departments 1/

+ 7

+10

+ 5

+11

+ 8

pll2

115

101

113

Hit

101

100

90

ALL OTHER SALES l/

+11

+ h

+ 2

+ 1

+ b

pl05

90

76

129

108

101

85

Ik

e—Estimated from weekly sales figures.
r—Revised.
p—Preliminary.
1/ Monthly indexes for this category are not released publiclyj they are shown here solely to permit comparisons with departmental changes *
?/ Figures are based on the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental
changes. Far weekly movements of total department store sales, refer to the regular weekly sales report H.8a (based on about 550 stores).
Note:—Total national sample is comprised of some 115 stores (varies slightly among departments) of the approximately 350 stores regularly
reporting monthly departmental figures.




#

CONFIDENTIAL - F. R.

United States
Boston
•New York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
St. Louis
Minneapolis
Kansas City
Dallas
San Francisco

United States
Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
I Chicago
St. Louis
Minneapolis
Kansas City
Dallas
San Francisco
Par footnotes, see page 1.



NOT FOR PUBLICATION
SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS
Sales in Selected Departments
Page 2
(Percentage change from corresponding period a year ago)
household
appliances
or
Domestic
floor
coverings
-m
Rirniture and bedding"
r weeks
U weeks
U weeks
One
week
ending
One
week
ending
ending
One week ending
ending
ending
Oct. 2$ |0ct, 22 |6ct. 15 j O c C TOct. 29
Oct.29|Oct.22|Oct.l5|Oct. O Oct.29 Oct.29jOct.22|0ct.15jOct. &
ITT
+17 ' +lt
+16
+2ii
TTo
+
7
+
%
+ r
+T
+ 4
+10
T 1 —
+ 7
. 4i
™r-r
"T~3
+
+
6
u
+
6
T
f
+
1
—
U
"=IT
T5TRT
T
+21
+
1
+22
+28
+
6
+30
+
u
+
6
+5
+ 7
+ 8
+ 8
+ 3
+ik
+ 7
-lk
0
-30
-12
-12
-26
+lil
+
8
7
- 2
-19
+15
-16
+ 1
-5
+U5
+31
+20
+U3
+90
+22
+21
+33
+16
+17
+12
+23
+ 7
+ 3
+15

TT

+ l
+1U
+ h

+12

+ 7
0
+37
+11

0

+U5
- 2
- 8

+12
- 2

+26

-5

+5
+10
+UU
+ 3

+ 7

+11
+ h

+20

+ 1
+ 7
+23
+U

+12
-U2
+13
+ 1

+39
+ L
+20
-18

+13
- 3
+15
+10

+13
+10
+16
- 6

+hl
-39
+55
+ 3

+3h

+29
+ 9
-3!i

+2k
-12
+56
-2U

+28
-10

+31
-16

-15
- h
- 2
-1U
+12
+51
+13
+22
- 7
+11
+12
+15
+32
-16
+U7
+60
+2h
-20
+13
- 2
+26
- 8
- 1
6
+
1
+ 7
-18
- h
+22
-12
-12
+ 1
+ h
+5
Grand Total—entire store £/'
Total of b departments
Radios,phonographs,television,etc.
I4. weeks
weeks
u weeks
One week ending
One
week
ending
ending
One week ending
ending
ending
Oct.29(Oct.22i0ct.l5]0ct. B Oct.29 Oct.29 |0ct.22[Oct.15|0ct. » Oct. 29 Oct. 29 {Oct. 22 IQct. lb jOct: Oct. 29
+u
+
+ d
+ 5"
TET
T T
"TKT
W
+ 5
+IET
+ 7
tut
T
—
IT
T
f
"
T
T
"
T
T
+
2
T
T
-11
—TT
-20
- 3
~?L0~ ^-2o
-13
+
h
+
l
+
3
+
6
r+
5
+ 9
+ 8
+ 7
+5
+lit
+16
+19
+10
+16
+19
6
-12
h
2
5
-12
+ 7
- h
-13
+ L
-20
-12
+ 1
+31
+lh
+15
+
3
+11
+
3
+57
+23
+16
+18
+3U
+26
+U2
+7U
+17
+21
+65

+25

- 6
+ 2
-37
+ it

-16
+19
+33
+10

o
+1C

0

+ 2
+17

-11

- 6
- 7

-32
+19

-13
+ h
+lU
- 3

+b2
-31
+12

TT

+11

+26

+16

- 7

+12
+11

+19
- 1
-12

0
+21
-23
—16

-26
- h
- 8
-11

-25
-k
-29

-25

-13
+ 2

-28

+37
-35
+ 7
-11

+22
-22
+ 3

-26
+ 8
- 1

-21
- 1

-11

- 5

-11
-10

6

5
5
7

+13
-16
+33
+1h

+11

-5

-5

-21

-11
+ 3

+11
- 6

+10
+16
+ 3
-13
-15
+ 7
+32

+5

+23
- 9
+27
-13
-17
+21

+21
-12

+11

- 2

3
2
8
3

+ 9

6
8
U
7

+
+
-

5
U
0
3

1
U
9
2

- 8
+ 7
+13
+ 5

+13
- 3

+16

8
7
3
3

+ 1
+ 1

- 7

+ 5
+ 3
+ 8
2

-11
+ 8

it
6

- 5

0

+ 8
+ 1

+10

+22

5