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T- H ' 3
•
SPECIAL 1EEKLY REPORT ON DEPARTMENT STORE SALES — UNITED STATES SUMMARY
CONFI##%\V'\
Sales i n s e l e c t e d departments
^
FOR PUBLICATION
^ 5 /i^ ^oyember 23, 1953
CO
1
Percentage change from a y e a r ago Weekly unadjusted indexes
ices
Monthly unadjusted
1* weeks (191*1 a v e r . weekly
(191*1 average monthly s a l e s = 100)
One week ending
ending
1952
1953
1953
Nov, 24 Nov.7 | 0 c t . 31 |0ct. 21* Nov,11* Nov. lit pfov.7' |Oct. 3 1 p e t . 21* Oct. | Sept.{Aug. J J u l y Nov. (Oct. | Sept. |Aug. | J u l y
GRAND TOTAL SALES 1/2/
+ 2
+ 2
- 2
- 8
- 1
281
21*9
233
227
e2l*0 p211* 181*
163
251*
21*6
213
181*
155
F u r n i t u r e & bedding
- 3
0
+ 2
+ 3
0
273
251*
282
280
e250
p211
261
218
228
21*7
220
251
196
Domestic f l . c o v ' g s .
+ 1
— 2
+ 1*
+ 7
+ 2
30 it
268
297
289
e258
pl89
186
132
229
251
202
179
127
Major appliances
+ 2
- 3
- 3
- 1
- 2
230
201
225
226
e235
p231
237
286
210
256
258
252
300
Radio,phonograph,TV 1 /
- 5
-13
-21
-23
-16
1*78
389
1*01
386
e395
P339
267
211 1*59
1*76
292
281
21*7
T o t a l of it d e p t s . 1 /
- 2
- 3
- 3
- 2
- 3
291
i
I
1 280
1
262
288
281*
e265
p221
21*0
208
21*9
273
21*0
237
202
r2i*7
227
221
e237
p213
177
158
251*
21*2
210
178
150
!
ALL OTHER SALES 1 /
+ 3
+ 3
- 1
- 9
- i
1
*
*
—~
*v *
*
AUV- *
V,
-LJk-> U i i u o . u v x v * .
x i u m
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oa.a.%50
1 / Monthly indexes f o r t h i s category are not r e l e a s e d p u b l i c l y ; they a r e shown here s o l e l y to permit comparisons w i t h departmental changes*
2/ Figures are based on the abbreviated sample d e s c r i b e d i n note below and are presented here s o l e l y t o permit comparisons with d e p a r t mental changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o t h e regular weekly s a l e s r e p o r t E.8 (based on about
550 s t o r e s ) .
J o t e : — T o t a l n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of the approximately 350 s t o r e s
r e g u l a r l y r e p o r t i n g monthly departmental f i g u r e s .
CONFIDENTIAL
SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS
S a l e s i n S e l e c t e d Departments
(Percentage change from corresponding period a y e a r ago)
Domestic f l o o r coverings
F u r n i t u r e and bedding
weeks
One week ending
One week ending
ending
Nov.Ik!Nov.7
Oct.31 IQct. 2k INov.li; Nov. Ill [Nov. 7
Oct. 31 lOct.
NOT FOR PUBLICATION
Page 2
houshold a p p l i a n c e s
week ending
ending
Oct. 311 Oct. zb Nov.ii*
Nov,1U Nov.Ik
United S t a t e s
^Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
- 8
Minneapolis
Kansas C i t y
Dallas
San F r a n c i s c o
"Radios jphonographs > t e l e v i s i o n , c * c
|U Veek^
One week ending
lend i nng.
United S t a t e s
Boston
New York
Philadelphia
Cleveland
- 5
+2lt
-11
- 8
-13
-13
-16
-15
-16
-29
-21
-20
-15
-18
-18
-23
-39
-19
-29
-28
-lo
~-VT
-15
Richmond
tlanta
Chicago
S t , Louis
+19
-33
+11
-21
-29
-25
+10
-12
—hb
-25
-2b
+ b
-bo
-b2
+ b
- 5
-16
+23
-25
-15
-23
-27
-27
+1.4
-3b
-56
-35
-20
-36
-39
-5U
-11
Minneapolis
Kansas C i t y
Dallas
San " ^ m c i s c o
f o o t n o t e s , see page I .
DigitizedFor
for FRASER
-18
-22
One week
Nov. Ill I Nov.7
- 2
- 3
-11
+10
- 5
- b
- 2
+ 6
-12
- b
- 8
-21
0
+ 5
-2h
+ 2
-22
+ 3
-38
-3b
-11
-
6
Grand T o t a l — e n t i r e s t o r e
departments
|k weeks
]<I weeks
One week ending
ending
ending
ending
Nov.Ill
Nov.Ik
INov.7
I
O
c
t
.
3
1
Oct.2k
Oct. 31 '0ct7?Ij Nov.lb
- 1
^-b
- 2
+ 2
+ 2
- 2
- 3
- 3
1
0
^
T
-11
1
~=ssr
+ 3
"-10
-21
8
h
- 7
r - It
+ 2
- 2
- 1
- 1
6
3
1
1
-12
+13
+ b
+ u
+ 9
3
l
i
t
1
+ 2
+ 1
- 2
+ 3
+ 5
T o t a l of
- 1
-17
- 6
-22
-20
- 1
+ 8
+11
-13
+ 9
- b
-15
+16
- 7
+ 3
- 7
-2U
-19
+18
+13
-15
-17
- 1
+ 8
- 3
- 9
- 8
-10
-20
-18
- 6
-bb
-11
-11
- 7
5
b
k
2
9
b
2
6
- 8
+ 6
+12
+ 9
+
+
+
r+
5
b
8
3
-10
-13
- 6
0
+ 6
+ 2
+ 2
- h
-13
+ 3
+ h
- 1
+ 8
-
2
+ h
-
-
8
- 3
- 1
- 3
2
+28
- U
-27
5
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