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SOCIAL ;7EEKU REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMART CONFIDENTIAL - F. Re •J ^ Department t tlichAi. Sales i n s e l e c t e d departments Percentage change from a year ago h weeks One week ending ending Nov. 13 Nov, 6 Oct. 30 Oct. 23 Nov. 13 Oct. NOT FOR PUBLICATION 1954 BAN;' ^ o r c u & j November 22, 195U Monthly unadjusted indexes (I9lt7-li9 average monthly s a l e s = 100) 1953 Sept. | Aug. July Nov. Oct# | Sept, Aug. ( July + k + 3 + 8 + 2 pl08 101 87 76 123 112 100 87 77 0 r+ 2 + 3 0 + 1 pl27 115 131 110 121 132 112 136 112 Domestic f l o o r coverings + 1 + 2 0 - 5 - 1 pl09 91 77 61 109 122 93 83 61 Major appliances + 7 r+ 9 +20 +13 +12 p 81 72 73 92 65 75 70 7it 83 Radio, phonograph, TV - h + 7 +12 + 9 + 5 pl38 123 89 73 157 lUi 119 93 73 0 + 2 + 5 + 1 + 2 plllt 101 100 90 110 118 99 lOit 89 h + h + 2 + 9 + 2 pl07 101 85 7h 125 111 100 8h 76 GRAND TOTAL SALES 1 / 2 / - U Furniture and bedding Total of U departments 1 / ALL OTHER SALES l / - 1 / Monthly indexes f o r t h i s category are not released p u b l i c l y ; they aye shown here s o l e l y to permit comparisons with departmental changes. 2/ Figures are based on the abbreviated sample described i n note below and are presented here s o l e l y t o permit comparisons with departmental ~~ changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o the r e g u l a r weekly s a l e s r e p o r t H.8a (based on about 550 s t o r e s ) . Note:—Total n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y r e p o r t i n g monthly departmental f i g u r e s . f CONFIDENTIAL - F . R. SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS Sales i n Selected Departments NOT FOR PUBLICATION Major household appliances Domestic f l o o r coverings Furniture and bedding I* weeks 1* weeks It weeks One week ending One week ending One week ending ending ending ending Nov. 13 Nov. 6 |0ct. 30(Oct. 23 Nov, 13 Nov. 13 Nov. 6 |0ct. 301Oct. 23 Nov. 13 Nov. 13 jNov, 6 JOct. 30[Oct. 23 Nov. l j +12 +20 0 +13 + 1 0 + 1 + 2 0 r+ 9 r+ 2 - 1 + 7 + 3 - 5 - 0 +12 -12 0 -2d -12 +12 +12 + 2 +16 + 5 - 2 -15 + h - 3 -12 + 8 + 6 - 6 -21 -19 +19 + 9 - 1* + 5 + 3 - 9 - 5 - 9 - 5 +27 +23 - 8 -20 - 8 +11 +31* +11+ +29 2 -11 + 3 - 3 — 9 - 7 +11 +21* -10 + 9 - 8 + 3 —ill + 5 -lit -12 -3l* -Hi + 5 + 5 — 5 United States Boston j&ew York Philadelphia Cleveland Richmond Atlanta Chicago S t . Louis + 3 - 1 - 5 + l Minneapolis Kansas City Dallas San Francisco + 1* + 9 - 1* 0 0 0 +11 + 7 + 8 +U* -15 + 7 + 3 + 5 - 3 + If +11 +21 - 5 + 7 +25 - 3 - 1* +18 + 1* 0 + 2 -11 +10 +31 - 3 + 5 +12 + 9 - 2 + 1* +13 +17 - 7 +21 Boston Mew York Philadelphia Cleveland Richmond Atlanta phicago S t . Louis -20 +26 -11 - 6 +15 +32 0 +31 +10 +17 + 5 +33 +32 — 7 + 1* + 5 + 1* +16 0 +11* + 2 +12 - 6 + 5 +11 +11* - 2 + 9 + 6 + 8 +10 +12 +11* + 7 - 7 +11 + 8 +10 - 1 + 9 + - Minneapolis Kansas City Dallas San Francisco — 5 +ll +16 -16 + 8 +1*2 +23 r-18 +25 +111 +18 -16 - 8 +1*5 +61 - 9 + 3 +1*7 +25 -15 +17 + 2 +10 + 3 +1*9 - 2 + 5 - 7 + 5 +28 +28 — 6 - 3 +22 +52 - 1* +15 +11 +22 - 3 - *P /"\ VS /N /% + 5 +37 + 2 + 5 +31 +38 +19 +1*0 +27 - J* + 3 +36 +19 +18 + 5 +25 +23 +12 +1*0 + 7 +62 +76 -12 +60 -10 +18 +26 +19 +17 - 3 — 3 +22 +1*0 0 0 +37 + 6 +1*5 +1*3 -21 -12 +23 -23 - 9 - 7 -35 +86 +1*8 0 +31* +10 -16 +50 +19 +38 +13 +25 +33 +53 — 5 - 9 0 + 6 1 + 5 + 1* r 0 0 + 9 - 6 +22 - 2 r- 5 - 5 + 7 r- 3 - 5 Radios, phonographs, t e l e v i s i o n , e t c . Total of 1* departments Grand Total—entire s t o r e 2/ U weeks 1* weeks U weeks One week ending One week ending One week ending ending ending ending Nov. 13 Nov, 6 Oct. 30|Oct. 23 Nov. 13 Nov. 13 Nov. 6 | 0 c t . 301 Oct. 23 Nov. 13 Nov. 13|Nov. 6 (Oct. 301 Oct, 23 Nov. 13 - 1* +12 0 + 2 + 8 + 1* + 7 + 2 + 1 + 2 - 1* + 9 + 5 + 5 + 3 -10 -16 -31 +17 + z* + 1 -12 - i* +11 + 1* - 1u + h + 5 - 3 - 3 +12 + 3 +13 +22 +12 + 2 + 8 + 2 + 1* r+11 + 9 + 7 + 1 + 9 + 3 +20 + 3 + 1 +13 +11 - 2 - 1 - 6 +12 8 +11 1 + 3 + 3 - 9 - 8 0 +11 0 - 2 - 6 - 6 - 6 6 -11 1 1 + 3 5 - 3 - 7 United S t a t e s Lt * . Page 2 M 1* 6 6 3 + 5 k - 6 + 2 +13 +10 - 1 + 6 + 7 + 5 0 + 6 +22 +17 + 8 +16 + 8 + 9 0 + 6 + + + - — 2 + 7 + 8 - 1 - 7 + 2 +25 - 5 + + - 1 1* 5 1* 1 2 7 2
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