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~ r - t& 3 1MTA FILE LIBRARY CONFIDENTIAL - F. R. HOV 2 3 1955 'SSS-' SPECIAL "WEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SBWARY OF CHICAGOv c i --*J» -/ / NOT FOR PUBLICATION November 21, 1955 Sales i n selected departments FtDt-KAL KtbtKVt Department Monthly unadjusted indexes Percentage change from a year ago (19a?-a9 average monthly s a l e s = 100) a weeks One week ending ending 195a M55 Oct. ! Sept„, ! .Aug. ! July Nov, 12jNov. 5 !Oct. 29 Oct. 22 Nov. 12 Oct. 1 Sent„ f Aug. ! July Nov. GRAND TOTAL SALES 1/ 2/ + 6 - 2 +10 + 5 + a elia 106 93 79 128 109 101 87 76 Furniture and bedding +15 + it + 7 * + 9 + 8 el38 127 ia2 115 128 128 115 131 110 Danestic f l o o r coverings + 3 + 3 + 5 + 8 + a ell7 101 81 63 112 110 91 77 61 Major appliances +2U +27 +2u +16 +21 e 93 87 105 126 67 82 72 73 92 Radio, phonograph, TV + U r 0 + 1 +lli + a eiao 130 99 78 iaa 137 123 89 73 Total of I* departments 1/ +11 r+ 6 + 7 +10 + 8 el2a 112 115 101 113 iia 101 100 90 ALL OTHER SALES 1/ + 5 - 3 +11 + a + a elia 106 90 76 129 108 101 85 7h 1 / Monthly indexes f o r t h i s category are not released publicly; they are shown here solely to permit comparisons with departmental changes. 2 j Figures are based on the abbreviated sample described in note below and are presented here s o l e l y t o permit comparisons with departmental changes. For weekly movements of t o t a l department store s a l e s , r e f e r to the regular weekly sales report H.8a (based on about 550 s t o r e s ) . Note:-—Total n a t i o n a l sample i s comprised of some 115 s t e r e s (varies slightly among departments) of the approximately 350 s t o r e s r e g u l a r l y reporting monthly departmental f i g u r e s . CONFIDENTIAL - F . R. SPECIAL 1VEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS Sales i n Selected Departments NOT FOR PUBLICATION Page 2 Majc>r household appliances Domestic f l o o r covering;s it weeks h weeks it weeks One week endi•ng One week ending One week ending ending ending ending Nov.12 5 Oct. 29 [Oct. 22 Nov. 12 (Nov. Nov. 12 Nov. 12 Nov.12 Nov. 5 Oct. 29 [Oct. 22 Nov. 12fNov. 5 | 0 c t . 2 9 | 0 c t , 2 2 + y +16 +21 + 8 +2 h +27 +2it + 3 + it +15 + it + 9 + 3 + 7 + 5 + 6 + 6 " 0 + b + 9 ~+18— 0 2 ~ + 1 + 6 - I -13 - 9 - 3 " ' - U +28 + 8 + 8 +23 - 8 +30 +20 1 + 6 + 6 +ia +2h + 7 +15 + 5 -20 0 -12 + 1 -12 + 2 -16 + 8 + 1 +15 -19 -27 + 7 + 3 -2k +66 +20 +90 0 +100 +16 +23 +15 +17 +31 +65 +15 +3h + 3 +17 Furniture and bedding United States Boston New York Philadelphia Cleveland Richmond Atlanta Chicago S t . Louis Minneapolis Kansas City Dallas San Francisco +12 + 9 +11 + 6 + i +iii + h +12 + 7 0 +37 +11 + h + 9 +16 +11 + 2 -39 +13 + 5 + 8 - 2 +Ht -10 + 7 +11 + It +20 + 1 + 7 +23 +itl + 5 - 9 +13 +12 - 6 -10 + 2 - 1 +25 -11 - 7 - 5 - 3 - 5 +12 - 6 + it + 2 +11 +25 +17 -13 - it - 7 - 8 + 1 +i*2 -20 +27 +13 + it - 9 -37 - 7 0 - 2 -18 + 5 + it -12 -11 + it -17 - h Radios, phonographs , t e l e v i s i o n , e t c . Total of k departments it weeks ii weeks One week ending One week ending ending ending Nov, 12! Nov. 5 iOct.29[0ct.22 Nov.12 Nov,12[Nov. 5 0ct.29l0ct.22j Nov,12 + 8 + it r 0 + 1 +10 +11 r+ 6 +1h + h + 7 0 - 2 -10 - 0 -13 + it - 1 - 3 - 3 - 7 - 1 +16 + 8 +15 +12 +18 +19 + 9 — 5 +ilt - l +10 0 + 8 +lit +11 + l +31 -13 + it +2lt r+11 +21 +26 +18 +65 +29 +31 r+28 +25 +18 - 5 +23 -11 + 6 - 3 + 8 - 5 +lit +11 -27 +13 + it - 6 -12 + 7 0 +11 -25 - h - 7 +26 -28 +12 +11 +11 -23 + 6 + 2 + 5 -12 +16 + 6 +12 0 +16 + 2 + + + + 6 5 5 7 +13 -16 +33 +l!t + 9 - 6 +17 + 7 + 5 - 3 +11 + 2 Minneapolis Kansas City Dallas San Francisco For f o o t n o t e s , see page 1. -10 + 9 -12 -19 -33 +16 0 -17 -29 -25 -13 + 2 0 +21 -23 -16 -18 + 3 -13 -13 + - - 7 +16 +12 - 9 +11 -11 — 5 + 3 - 5 +11 -21 - 6 - 2 + 3 - 5 — 5 + 2 +llt +15 0 +13 +10 +16 - 6 +itl -39 +55 + 3 +27 -12 +32 - 2 +16 - 2 +h2 + 5 +22 -11 +25 -31 -16 +12 -11 +53 + 8 + 1 + 6 - it Grand Total—entire s t o r e Richmond Atlanta Chicago S t . Louis 3 1 8 8 +U7 - 5 +ltl + 8 +13 - 1 + 3 + 3 £f i* weeks One week ending ending 5 Oct. 29 [Oct. 22 Nov,12 +10 + it + 5 - 2 + 2 - 1 - 6 + 5 + 6 + 3 r- 6 + 5 - 2 -15 — 5 - 7 +18 +11 + it +57 1 H i 523- United States Boston New York Philadelphia Cleveland - 1 +12 +15 +17 r + 3 0 + it - 3 + + + - 3 2 8 3 + 1 + 1 +11 + 9 + 3 0 + 8 + 1 + + - + 5 + it 0 - it 4" 1 + it - 9 + 2 + 2 + 6 0 - 3 1 3 2 9
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