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T • VC

„ SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY

.6-fcNFIDENTIAL

NOT FOR PUBLICATION
May 25, 1953.

Sales i n selected departments

Department

Monthly unadjusted indexes
age cha
change from a year ago Weekly unadjusted indexes
Percentage
(19Ul ajre//tge monthly s a l e s = 100)
U -weeks (19ill aver, weekly sales=100)
One -meek ending
~W2
Jti
ending
May
[Apr.
|Mar. {Feb. j JanT
Apr.
|
Mar^Feb
May
16
May
16
[May
91
May
2|Apr»
25"
May 161 May 91 Fay ~2 ]Apr. 25
mn
210

20U 195

161

181

220 186 191

230

221

179

188 165 171

176

188

171*

198

262 167 207

166

193

289

272

330

2B

216 297

290

35b

p201

206

213

221

222 181 200

213

222

p202

213

157

176

209 207 191

158

177

GRAND TOTAL SAIES 1 / 2 /

+ 6

+3

+ 1

+ 1

+ 2

208

213 218

206

p202

Furniture & bedding

+ 2

- 3

+ 1

+6

+ 1

238

233 r2it8

2it2

P207

199

Domestic f l . cov'gs

-

0 r+ 3 r+ 2

0

195

r201 r21it

r2lU

pl79

169

17li

Major appliances

-16

- 8 r— It

+17

-5

21it

219 228

223

pl92

226

Radio,phonograph,TVl/

-2h

+ 3

+10

- it

22it

251

r267

p228

Total of it depts. 1 /

— 7

—3

222

226 r237

r235

ALL OTHER SUES 1/

+ 8

+!» r

206

216 216

203

h

+ 6

+ 1 r+ 7
0

0

+ 3

r26l

p—Preliminary.
r-—Revised,
.
1 / Monthly indexes f o r t h i s category are not released publicly; they are shown here solely to permit comparisons with departmental changes.
2>/ Figures are based on the abbreviated sample described i n note below and are presented here s o l e l y t o permit comparisons with departmental ^
changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o the regular weekly sales r e p o r t H.8 (based on about 550 s t o r e s ) .
Note:—Total n a t i o n a l sample i s comprised of some 115 stores (varies s l i g h t l y among departments) of the approximately 350 s t o r e s regularly
reporting monthly departmental figures*




SPECIAL WEEKLY RBFCRT" ON DEPARTTCTT" STORE' SAIE-S—SUfflARY BY DISTRICTS
S a l e s i n S e l e c t e d Departments

CONFIDENTIAL

United S t a t e s
Boston
Tlew York
P hi l a d e l p h i a
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas City
Dallas
San Francisco

United S t a t e s
Bos ton
New Y ork
Philadelphia
Cleveland

#

Page 2
(Percentage change from corresponding period a year ago)
Major
household
appliances
Domestic
f
l
o
o
r
coverings
F u r n i t u r e and bedding
it weeks
k weeks
it weeks
One week ending
One week ending
One week ending
ending
ending
ending
>
May
2
May 16
Mayl6|May
$
IApr.25
May
16
[May
2
|Apr.25
Mayl6 May 9 May 2 Apr.25 May 16" May 16 May 9
0
0
+17
—16
— 5
r
k
r
+
2
+
6
,
r
+
3
+ 1
j — 4
0
- 3 + 1
+ 2
-23
0
—
it
—i|
0
-32
"
-10
+ 6
—13
+13
- 2 + 5
—38 - 2 + it
+10
—
6
0
—16
+ 2
+ h
- 5
0
+13
- 1 1 - 2 +16
- 2 + k — 6
0
—16
it
+31
1
3
8
+18
0
+
6
it
2
1
6
—
3
7
+16
+16
+
H
0
+
3
-25
9
-17
+
6
-12
+15
-15
3
1
7
h
9
+ 5
- 8 - h
- 9 + 8
+10
+ 5
+ 1 r—12

-20
+ 3
+ 2 +20
+18
- 1
- 3 r+lit

- 8
+ 5
+ 8
0

— 3
+ it
+ 1
-lit

0
+19
+ 6
r- 9

— I4
-15
+ 7
-17
+ 8 + 1
r + 3 r+31

+3it
+26
+39
-13
+76 + 6
+55
+65 + 6
0
+27
-ia
+32 - 1 3
+13
-17
-15
-35
+28
-26
+13 -28 ] -17
-16
-2h
-19
-29
— 2 + 1 - 7
-18
+li| 1 0
- 1
- 1 + 9
EMl5g%#ionograpn5, televisionfEcl Total of )i departments'
IT weeks
One week ending
One week ending
ending
Mayl61May 9 (May ~2jApr725 May 15 Kay 161my 9[May ? | Apr.PS
+ 6
+10
-2it
+ 3
-31 ~+18- +16 +38 -r + i r

- 9
- 3
-27

-18
- 5
-12

+ 5
+ 2
-29

- it
+ 2
+ 6

i - 6
-1
-17

Richmond
Atlanta
ihicago
S t . Louis

-28 -12
0
-59 - 7 — it
-29 +32 +31
-30 r - 3 r+33

- it
+itit
+ 5
r-15

-12

Minneapolis
Kansas City
Dallas
San Francisco
For f o o t n o t e s , see page 1,

-hh
+it6
-55
- 1

+20
+25
0

+it0
+85

+ 9




NOT FOR PUBLICATION

+11

+75
+25
+ 2
+21

-16

+36

-1?
+ 5
- 9

+it8
—2it
+16

+
+
+

6
1
it
5

2 + 1
— I4. + 6
- 1 9 -13
+ 9 r-19

-10
-12
+ 6
+105
- 2 + 5
r+53 r+27

- 6
+20
- 8
+17

+ 1
-11
+26
+10
+86
+19
-10
+15 +itl
— 8
-16
-13
-29 + 1
Grand Total—entire Store 'if
U weeks
it weeks
One week ending
ending
ending
May 16 lMavl6[May 9[May 2| Apr.25 May 16
+17
+11
-10
- 2

-21

+12

~2h -1L
-h2 - 9