Full text of H.8a Weekly Department Store Sales : March 7, 1955

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CONFIDENTIAL - F. R % ^ ^
vr.T, \

c

Department

, 1 " - ^ S P E C I A L 1JEEKLY BEPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY

<fe

NOT FOR PUBLICATION

V,>* *

Sales i n s e l e c t e d departments
P e r c e n t a g e change from a y e a r ago
U weeks
One week ending
ending
Feb. 26 Feb. 19!Feb, 12(Feb. 5 Feb, 26

%% „ %

1955
Feb. I Jan*

March 7 , 1955

Monthly ur&Au^jted indexes
(19U7—U9 average mon%$ 3 ^ $ a l e s = 100)
1953
195k ' * 0
Dcc*
Nov.
Mar. j Feb. | J a n .
Dec. 1 Nov.

GRAND TOTAL SALES 1 / 2 /

+ 3

+ h

0

- it

+ 1

e 76

P 8U

191

128

90

75

80

186

123

F u r n i t u r e and bedding

+ 3

r+ 6

+ 2

- 5

+ 1

el09

pl2U

109

128

105

109

110

103

121

Domestic f l o o r c o v e r i n g s

+15

+19

+36

+ l

+15

e 81

p 88

85

112

76

72

75

81

109

Major a p p l i a n c e s

+25

+36

+h7

+50

+37

e 71

P 77

65

67

66

51*

59

57

65

Radio, phonograph, TV

+10

+25

- 3

+ 3

+ 6

e 95

pl08

23b

li*8

107

90

101

225

157

T o t a l of U d e p a r t m e n t s 1 /

+ 8

r+13

+11

+ 3

+ 9

e 93

pioli

109

113

90

86

89

103

110

ALL OTHER SALES 1 /

+ 2

+ 2

- 1

- 6

- 1

e 7b

p 82

202

129

90

7h

n

196

125

. - A-":
1 / Monthly i n d e x e s f o r t h i s c a t e g o r y a r e n o t r e l e a s e d p u b l i c l y ; t h e y a r e shown h e r e s o l e l y t o p e r m i t comparisons w i t h d e p a r t m e n t a l c h a n g e s .
? / F i g u r e s a r e based on t h e a b b r e v i a t e d sample d e s c r i b e d i n n o t e below and a r e p r e s e n t e d here s o l e l y t o permit comparisons w i t h d e p a r t m e n t a l
changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o t h e r e g u l a r weekly s a l e s r e p o r t H.8a (based on a b o u t 550 s t o r e s ) .
N o t e : — T o t a l n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among d e p a r t m e n t s ) of t h e approximately 350 s t o r e s r e g u l a r l y
r e p o r t i n g monthly d e p a r t m e n t a l f i g u r e s .




CONFIDENTIAL - F . R.

United S t a t e s
Boston
York
miladelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas City
Dallas
San F r a n c i s c o

United S t a t e s
Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
fticago
i K . Louis
Minneapolis
Kansas C i t y
Dallas
San F r a n c i s c o
For f o o t n o t e s , s e e page 1.



SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS
NOT FOR PUBLICATION
S a l e s i n S e l e c t e d Departments
( P e r c e n t a g e change f r o m c o r r e s p o n d i n g p e r i o d a y e a r ago)
Page 2
F u r n i t u r e and b e d d i n g
Domestic f l o o r c o v e r i n g s
Major household a p p l i a n c e s
4 weeks
4 weeks
iU weeks
One week ending
One week ending
One week ending
ending
ending
ending
Feb.26 Feb.19 F e b . 1 2 | F e b . 5 Feb.26 Feb. 26 Feb. 19 Feb. 12 | Feb. 5 Feb. 26 Feb, 26 Feb. 19 Feb. 12 |Feb. 5 Feb. 26
+50
+ 1
r+ 6
+ 2
+36
+ 1
+15
+25
+ 3
+36
+47
+37
+15
+19
- 5
+ H
+38
+16
+26
+14
" -12
+22
+22
+19
+15
- 2
+ 3
+17
+42
+39
+20
+ 2
+ 9
+ 8
-19
- 2
+ 1
+ 2
r+12
+ it
r+ 3
r - it
+ 4
- it
-15
0
- 8
+10
0
- 9
+ 5
-32
-13
+36
-15
-15
- 9
- 9
- a
- 3
+100
+66
+30
+ 1
+119
+170
+25
+ h
-36
+33
-15
+43
+45
- 5
- h
+ 9
+25
+ 5
+10

+ 7
+23
+ 2
+23

+ 5
+23
- 5
-12

+
+

2
5
i
3

+ 5
+19
0
+ 5

+20
+83
+ 6
-12

+11
-18
+ 8
+38

+ 7
+ 5
+18
+16

- 6
+ 6
+2it
-47

+ 9
+16
+13
- 8

+19
+ 8
+ 7
+152

0
+10
+10
+16
0
+83
+27
+ 5
+ 5
+33
- 7
+100
-12
-12
+29
+19
+3 2
+ it
+ 3
-23
+Wt
- 7
0
+12
+61
+ltO
+29
+24
+7
+23
+39
+39
- h
+ 1
+a
+20
+ 3
- 2
+ 6
+16
- 1
+13
+37
+34
Railos,phonographs, t e l e v i s i o n , etc •
T o t a l of 4 departments
Grand
it weeks
4 weeks
One week ending
One week ending
ending
ending
Feb.26 Feb.19 Feb.12|Feb. 5 Feb.26 Feb. 26 Feb. 19 Feb. 12 |Feb. 5 Feb. 26 Feb.26
+10
+ 6
+ 8
+11
r+13
+ 3
+ 3
+ 3
+25
+ 9
- 3
+100
+ 6
+16
+26
+21
+19
+k9
-13
+17
+ 7
- 5
0
+ 2
-11
+17
+13
+ it
+ 7
r+ 9
+ 5
r+ 5
- 9
0
- 8
-11
0
+12
- 2
+ 4
- 2
- 2
-it
-15
+ 2
0
+18
-12
+12
+30
+13
+ it
+ 3
+57
-25

-2k

- 2

+ 5
+32
+40
+ 4

-20
- 6
+22

-15
+ 5
+ 8
-lit

+
+
+

8
6
6
2

+11
+29
+ 3
+19

+ 9
+21
+13
+29

+ 2
+26
+ it
+23

- 3
+itl
+ 9
+ 2

- 5
+133
+28
*11

+ 5
+4i
+31
-10

+44
+105
+88
- 6

- 8
+69
+45
-12

+ 6
+84
+lt6
-10

+ 8
+16
+11
0

+30
+28
+ 8
r+ 1

+ it
+29
+32
+10

+ 8
+21
+U8
+17

+ 2
+16

-Ik

+15
+60
+27
+58

+20
+108
+25
+172

+30
+24
+ 3
+ 6
-11
+92
+102
+lit
- 5
+it2
+it3
r+ 5
T o t a l -— e n t i r e s t o r e •

+26
+39
+31
+26

it weeks
ending
Feb.26
Feb.19 Feb, 1 2 | F e b . 5
+ 1
0
+ 4
- 4
+ 1
- 2
+ it
- it
- 2
0
-16
+ 6
-18
+ 8
- 2
- it
- 1
-10
+ 1
+ h

- 6

- 9
+10
+ 3
- 2

+
+
+

+
+
+

+
+
+

- 1
0
+ it
+ 2

+ 3
+ 5
+ 6

- 7
+ 7

+18

6
8
3
it

+7

+12
+23
+23
+ 7

+
+
-

it
3
3
1

+ 5
+ 1
+ 3
0

+7

+16
+88
+22
+12it

One week ending

+
+
+
+

+ 5
+30

+ 8
+208
+32
+120

b

6
2
6
3

2
5
it
7

1
7
2
1