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CONFIDENTIAL - F . R.

SPECIAL MEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUIKARY
S a l e s i n s e l e c t e d departments
L
l
l
I

NOT FOR PDBLICfllfuN
"'4/? U
n
£kL)izh-'>-

1

M" -- '

Percentage change from a year ago
h weeks
One week ending
ending
Mar.. 19 Mar. 4 - 2 J . Mar. 51 Feb. 26
Mar. 19 Feb.

Department

0

March 28, 1955

1SSS

Monthly unB&j#
xes
s = 10())
(I9k7-h9 average monthly^
1955 }
1953
195k
Jan. | Dec. j Nov.
Feb. | Jan.
har.
Dec,, 1 Nov,

+10

+ 8

+23

+ 3

+ 9

P 76

85

' 191

128

90

75

80

186

123

Furniture and bedding

I +18

+11

+33

+ 3

+iU

plUi

131

t 109

128

105

109

110

• 103

121

Domestic f l o o r coverings
\
Major appliances

j +15
1
j +1*5

+16

+37

+15

, +17

p 82

89

i

112

76

72

75

•

81

109

+62

+35

+25

; +1*0

P 7.0

75

: «

67

66

51t

59

j

57

65

Radio, phonograph, TV

J - 2
1

+ 5

+17

+10

; + 5

P 92

107

! 231

11*8

107

90

101

! 225
i

157

+17

+19

+31

• 8

:

+17

P 95

105

:

109

113

90

86

89

1 103

110

| + 9

+ 6

+22

*2

:

+ 8

P 73

82

;

202

129

90

7lt

79

| 196

125

GRAND TOTAL SALES 1 /

2/

Total of it departments 1 /

l
ALL OTHER SALES 1 /

:

«

p—Preliminary .
1 / Monthly indexes f o r t h i s category are not r e l e a s e d p u b l i c l y ; they are shown here s o l e l y t o permit comparisons with departmental changes*
2f Figures are based on the abbrevi ated sample described i n note below and are presented here s o l e l y t o permit comparisons with departmental
changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o the regular weekly s a l e s report H«8a (based on about 550 s t o r e s ) *
Note:—Total n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y
r e p o r t i n g monthly departmental f i g u r e s .
During March and April changes from a year ago r e f l e c t i n part the f a c t that l a s t year Easter was on April 18 while t h i s year i t w i l l be
on April 1 0 . For t h i s reason i t i s estimated t h a t i n comparison with l a s t year an allowance should be made f o r an increase i n s a l e s of
about it p e r cent f o r the month of March as a whole and a corresponding decrease f o r the month of April as a whole. These allowances apply
t o t h e f i g u r e s f o r the United S t a t e s *




.

vvni'

i XiiL — r • rt.

United S t a t e s
Boston
* e w York
Philadelphia
Cleveland

NOT FOR PUBLICATION
SPECIAL VJEEKLT REPORT ON DEPARTMENT STORE S AlES—SUMMARY BY DISTRICTS
S a l e s i n S e l e c t e d Departments
( P e r c e n t a g e change from corresponding p e r i o d a y e a r ago)
Page 2
Furniture and bedding
Major household appliances
Domestic f l o o r coverings
it wefeks
k weeks
U weeks
One week ending
One week ending
One week ending
ending
ending
1 ending
Mar. 19, Mar, 12 Mar. 51 Feb .'26 Mar. 19 Mar. 19 Mar. 12||Mar. 5 ! Feb. 26 Mar. 19 Mar. 19 |Mar. 12 Mar. 5 Feb. 26 Mar. 19
+ 25
+18
+ 62
+ltC
+16
+lh
+1*5
+33
+ 3
+1U
+15
+ 35
+15
+17 :
+37
+ 1
* 12
+ 2
+ '8
+ 2
+19
- 1
+ 2
— 2
+ 17
+ 7
- 2 ; * 2 i
- 7
- 5
+ 20
+ 6
+16
+ 2
+ 8 : +20
+116
+30
+12
+36
+ 50
+ h2
+59
+25
+ 15
+ 2
+12
-18
+ 26
j! " 2
+-U6 - 9
+ 21
+ it
- 3 i + 1
-15
+ 53
- 9
- h
+13
+ 67
+ 33
+51
+ it
0
+22
+12
+113. + it
+32
+ 56
+ 52
+12ii
+it5

Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas City
Dallas
San Francisco

United S t a t e s
Boston
New York
Philadelphia
Cleveland

+ 5
+22
+17
+18

- 2
+29
+38
+12

+22
+17
+3JU
+51*

+ 8
+23
+22
+20

+ 9
+ 25
+ 5
+ 10

Minneapolis
Kansas City
Dallas
San Francisco
For f o o t n o t e s , see page 1.



+15
+10
+3it
- 7

+
+
+
+

h2
13
Ui
22

+20
+83
+ 6
-12

j

+19
+36
+20
+12

+
+
+
+

73
53
22
96

+ 57
+173
+ 65
+100

+
+
+
+

39
Sh
31
3it

+ 19
+ 8
+ 7
+152

+45
+67
+30
+89

+ 10
+18
0
+ 23
+18
+12
+11
+ 21
- 2
+ 15
+27
+15
+33
+37
+ 3
+100
+90
+ 96
+20
+109
+ 26
+ 1
+ 71
+15
+2it
+13
+32
- 23
+Wt
- 7
+ 6
+30
- 8
- 6
+ 61
+ 29
I; - 3
+22
- 18
-11
+ 1
+ 36
+23
-25
h
1
1
+ 16
+ it
+38
+ 6
+ 1
- 11
+ 6
+ h
+17
+31
- 1
+25
- 17
+ 9
4 15
Grand T o t a l — e n t i r e s t o r e 2f
Radios, phonographs, t e l e v i s i o n , e t c .
T o t a l of It departments"
it weeks
H weeks
It weeks
One week ending
One week ending
One week ending
ending
ending
ending
Mar. 19| Mar. 12 Mar.51Feb. 26 Mar. 19 Mar. 19 Mar. 121 Mar. 5 | Feb.26 Mar. 19 Mar. 19 Mar. 12 IMar. 5! Feb. 26 Mar. 19
+ 9
+ '3
* - 2
+ 10
+ d
+ ti
+ 23
+17
+ 10
+19
+ 31
+17
+ 5
+ 5
: +17
!
1
! -20
+ 7
-16
+100 ' + 2
— 6
+ 2
+ 2
- 2
;
+ it
+16
+ 3
- 2
- 2
+ 3 !
j! +2h
+ 5
+ 9
+20
+ 18
+ 8
+13
+25
+ 17
+32
+ 16
+ 7
+17
+ 5 1 +17
—
+ 1
- 8
+ 6
+ 11
-26
- 8
- 11
2
+ 2
- 2
+ 3lt
+ 3
- 3
5
i - 2
2
+16
+ it
+ 8
+ 2
+ 7
+105
—
2
+87
+103
+lit
+13
+25
- 3
j "
;

Richmond
^Vblanta
Ifchi'cago
S t * Louis

+ it
+2h
+ h
+79

!
|
!

-20
- 2
-12

!

-

8

+ it
+hS
- 3
-7

+

+20
+2h
+22
- 8

+ 3
+35
— 5
-22

+ 2 ;
+ 16
- lit
- 2 j

-

-35
0
+ 8
-16

-33
+Wt
+12
+ 8

- 5
+133
+ 28
- 11

1

3

i

+11
+25
+11
o +37

+16
+58
+itO
+2it

+
+
+
+

2lt
27
28
26

+11
+29
+ 3
+19

+15
+3it
+19
+25

-20
+35
+11
- 7

+ 9
+50
+12
+21

+12
+32
+ 6
+ 3

+ it
+ 38
+ 9
+ 2

+ 8
+16
+11
0

+ 8
+33
+ 9
+ 7

+ 3
+17
- 3

ij

1
!

I
i
I

7
13
11
10

+ 10
+ 18
+ 15
+ 9

+
+
+
+

lit
29
18
11

+
+
+
+

6
7
3
it

+ 9
+17
+12
+ 8

+ 8
+ 13
+ 17
+ 9

+ 15
+ 17
+ 1
+ 9

+ 5
+ 15
+ 17
- it

+
+

it
3
3
2

+ 6
+12
+ 9
+ 3

+
+
+
+

-