Full text of H.8a Weekly Department Store Sales : March 22, 1954
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LIBRARY SPECIAL YffiEKLY REPORT ON DEPART!1 TENT STORE SALES—UNITED STATES SUMMARY CONFIDENTIAL - F . R . ^ ^ "«'• 2 3 ,954 f-tu Sales i n selected departments Department T NOT FOR PUBLICATION March 22, 1954 adjusted indexes Percentage change from a year ago Weekly unadjusted indexes (1947-49 average monthly s a l e s - 100) (1947-49 av.wkly. sales=100) U wks. One week ending 1953 ending 1954 1954 Mar.13 Mar.6 |Feb. 27 |Feb. 20 Mar.13 Mar.13 |Mar.6 > Feb.27 Feb.20 Feb. |Jan. Dec. J Nov, |Mar. |Feb. |dan. uec* 121 120 112 122 80 88 91 113 72 59 64 66 68 157 101 95 115 244 160 103 110 92 94 99 114 112 196 125 101 IS 83 199 122 - 6 -16 - it +3 - 6 90 79 86 81 e 77 80 186 123 100 77 Furniture & bedding + 3 -11 - 6 - 2 - 5 111 102 150 127 ell6 110 103 121 105 121 Domestic f l . cov'gs - 8 -22 - 8 - 8 -12 80 75 91 85 e 74 *75 81 109 82 Major appliances +17 -21 -13 + 2 - 7 77 67 66 63 e 56 59 57 65 Radio,phonograph,TV +16 -17 + 5 - 4 - 1 118 108 Hit 110 e 95 101 225 Total of it d e p t s . 1/ + 4 -19 - 7 - 3 - 6 97 89 113 101 e 90 89 ALL OTHER SALES l / - 7 -16 - 3 + 4 — 6 90 78 83 82 e 75 79 Revised• e—Estimated, irom weekly saxes n g u r e s . |NOV, 84 : 190 GRAND TOTAL SALES 1/2/ r H 3 1/ Monthly indexes f o r t h i s category are not released publicly; they are shown here s o l e l y to permit comparisons with departmental changes. 2 / Figures are based on the abbreviated sample described i n note below and are presented here s o l e l y to permit comparisons with departmental changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r to the regular weekly sales report H.Oa (based on about 550 s t o r e s ) , Note:—Total n a t i o n a l sample i s comprised of some 115 s t o r e s (varies s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y reporting monthly departmental f i g u r e s . CONFIDENTIAL - F. R. United S t a t e s Boston New York Philadelphia Cleveland Richmond Atlanta Chicago S t . Louis Minneapolis Kansas City Dallas San Francisco United States Boston New York Philadelphi a Cleveland SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES —SUMMARY BY DISTRICTS NOT FOR PUBLICATION Sales i n Selected Departments (Percentage change from corresponding period a year ago) Page 2 Major household appliances Domestic f l o o r coverings Furniture and bedding 4 weeks ll weeks fi weeks One week ending One week ending One week ending ending ending ending Feb.27| Feb.20 Mar. 13 Mar. 131 Mar.6 Feb. 27 | Feb. 20 Mar. 13 Mar. 1.3 (Mar. 6 Feb. 27 Feb. 20 Mar. 13 Mar.13 Mar,6 + 2 -21 -13 — 0 — 5 -12 +17 — 8 -22 - 7 - 6 - 2 + 3 -1U - 5 -16 +16 -lit -11 —36 -12 -12 -28 - 0 + 6 — 6 -12 - 2 - 9 - 3 + 1 +18 -22 + 1 - 3 - 3 + 1 +16 + 6 + 2 +10 - 1 - It - 7 - k -21 -20 -20 -11 + 3 -3k -20 -ItO -37 -18 -29 - 6 -13 + 7 - 9 +18 -15 - 6 -29 -18 + 6 -22 -37 -23 -71 -3k - 2 -15 -17 -51 +31* -10 + 7 - 5 -25 + 7 -lit - 2 -10 -lit + 1 +12 - 5 -lit - 3 - 6 - It — 9 - 2 + 1 +35 — 9 -15 +38 -11 -18 -22 + 7 -10 -27 - 3 + 6 + 5 +25 +10 -21 + i| — 9 - 8 + ii +66 +33 -11 +50 + 5 +19 -29 +63 -27 + 1 + 2 + 5 +15 - 9 + 5 +19 + 7 + 9 -10 +3ii +11 +30 -12 0 +70 0 -51 - 8 + 8 -23 - 2 -13 - 7 -17 - 5 -19 -2k 0 -23 + a 6 6 -19 -20 3 1 -25 -59 +12 - 9 -U7 — 6 -20 -lit -1|9 -28 +51t 2 1 -liO 2 +17 -15 + 3 +15 -15 -35 0 - 6 - 8 +16 r-17 -17 + 8 + 2 -10 -23 -18 - 1 -15 + 5 - 7 Grand Total—entire s t o r e £f Radios,phonographs,television,etc. Total of k departments u weeks li weeks ij. weeks One week ending One week ending One week ending ending ending ending Mar.13|Mar.6 1Feb.27(Feb.20 Mar.13 Mar. 13 |Mar.6 Feb. 27 (Feb. 20 Mar. 13 Mar.13 Mar,6 Feb. 27 1 Feb. 20 Mar. 13 — 6 -16 + 3 - 6 - 6 +16 - k - 1 + ii -19 -17 + 5 - 3 - 1 - h - ti - it + 3 -10 — 6 -ia -11 +12 -2b -12 5 +13 - U - 7 -37 - 1 - 1 + 3 + 8 + 1 +18 +16 - 2 + 3 + 5 +17 - 2 - 3 r - it +32 -10 - 9 - 6 -26 -17 - 3 -11 -12 -15 -19 + 9 -17 -27 - 9 - 3 -18 -20 -10 + 5 -18 0 - 8 - 9 -26 -38 -55 -17 - 3 -53 5 Richmond Atlanta Chicago S t . Louis +50 -10 +12 +36 + 8 - 3 + 2 +3lt +23 -20 +11+78 +32 -2k + 6 +2lt +27 -15 + 8 +1|2 +1+2 - 2 0 +19 —1h + 3 -16 +19 - 9 -1U + 2 +16 + + - 3 8 2 2 + 3 - 6 - 3 +12 - 2 9 3 6 - 7 -17 -15 - It - 2 — it - k + 2 +10 + 7 + 5 + l 0 — 6 - 5 2 Minneapolis Kansas City Dallas San Francisco For f o o t n o t e s , see page 1. +70 +69 +58 + 8 -U3 -65 -27 r-2k -17 -30 -35 0 -12 -it 3 -37 + 9 -13 -21 -18 - 3 +30 +12 +28 - 2 -33 -37 -20 - 8 - 6 -11 -2k -10 - 3 -2k -17 - 2 -10 -16 -12 - 6 - 1 -11 + 6 -10 - 5 - 2 -lk - 2 - +20 + 2 - 5 - 2 + - 2 8 2 2 2 5 h k