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^ •

L I B R A R Y

,f 0ft1953 SPECIAL WEEKLY REPORT OH DEPARTMENT STORE SAIES—UNITED STATES SUMMARY

CONFIDENTIAL

J U L

SSSftSSSS

"fffffr'S F'tf

NOT TO PUBLICATION
July 27, 1953

Sales in selected departments

Monthly unadjusted indexes
Weekly unadjusted indexes
Percentage change from a year ago
I iy4-L average monxnxy saj.es - 100)
(1941 aver, weekly sales=iuu;
4
weeks
One week ending
^
Department
1952
1953
ending
1953
July!
June|May
|Apr. | Mar 9
(Mar,
June
|
May
|Apr.
July
lb}
July
11
f
July
li*
|
June
27
July
1*5
July lb!July 11 July !r« June 27
I
195
212
155 196 210 204
p208: 210 202
130
152
178
164
+ 2
+ u
+ 1
+11
+ 3
GRAND TOTAL SALES 1/2/
258

232

164

195

p221

217

209

199

196

201

220

186

191

0

156

145

111

136

pilt5

173

179

169

j 127

146

188

165

171

- 9

- 6

236

265

227

282

p266

228

193

226

300

278

262

167

207

-33

-20

-21

224

229

175

218

P237

212

232

289

247

238

244

216

297

- 6

- 3

227

217

163

198

P 211

208

202

206

202

205

222

181

200

210

202

213

150

195

209

207

194

Furniture & bedding

+11

+19

+ 1

+ 4

!

+ 8

Danes tic f 1. cov'gs

+ 5

- 1

+ 3

- 3

:

Major appliances

-12

+12

- 6

Radio,phonograph, TV 1/

-19

- 8

Total of 4 depts. l/

+ 1

+11

ALL OTHER SAIES 1/

+ 2

+11

+ 2

+ 3

|
i

.

0

i
+ 5

i
157

17b

151

178

|p208

i

i

p—Preliminary.
.
,
1/ Monthly indexes for this? category are not released publicly; they are shown here solely to permit comparisons with departmental changes.
2/ Figures are based on the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental
changes. For weekly movements of total department store sales, refer to the regular weekly sales report H.8 (based on about 550 stores),
^fote:--Total national sample is comprised of some 115 stores (varies slightly among departments) of tne approximately 350 stores regularly
reporting monthly departmental figures*
e e
•st-In using year ago comparisons allowance should be made for the fact that stores in some cities were closed on Saturday July 5 as well a$ Friday
July h last year, and therefore the week this year had one more trading day.




CONFIDENTIAL

United States
wgeton
T W r York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
St. Louis
Minneapolis
Kansas CityDallas
San Francisco

United States
Boston
New York
Philadelphia
Cleveland

NOT FOR PUBLICATION
SPECIAL WEEKLY REPORT Oa DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS
Sales in Selected Departments
Page 2
(Percentage change from corresponding period a year ago)
Major
household
appliances
"Domestic floor coverings"
Furniture arid bedding
it weeks
ij. weeks
U weeks
One week ending
One week ending
One week ending
ending
ending
ending
July 18"
July 181 July 111 July u*[June 27 July 16 July IB|July 111July U*I June 27 July lb July 151July 111July At*-}June 27
9
6
"+I2"
-12
- 3 j
+ 3
— 1
+ 5
+ TT
T T
+19
+11
"%2T
-32
-13
^ T
-12
-33
+
8
9
!
-17
-2h
+ 8
0
+ 7
+ 2
+ 6
+21
+35
+ 9
-214
+13
+16
- 3
+ 2
+38
+ 8
+ 7
+ 8
+ 3
+ 9
+10
3
+32
-20
+lt9
+ 6
-19
+51t
+12
- 5
+lit
+26
- it
+U3
+ 5
-10
—13
- 6
-33
+15
- 1
+18
-2it
- 8
+10
+U+
+16
—U2
+71
+13

TT

+ It
+2lt
+ 8
+38

+ 3
-21
+23
+26

+
+

2
8
it
7

+ 3

+ 6

+ 9
+20

0
+llt
+11
-15

+11
-31
+13
-18

- 6
+95
+ 2
+15

-10
+ 3
- 1
-51

0
+ 6

"36
-17
-20

-26

- 2

+ 6

+10

-12
+36

+30
+19

- 5

- 9

+10

-33
—38
+ 3
-17

—2it
- 9

+h
-5

+18
+10
+32
+30
+18
+ h
0
+12
+71
-10
+32
+!|6
+30
+3it
+19
-19
—28
2
I
4
.
-19
2
-17
-27
-12
-37
+ 5
- It
-22
-19
0
+21
6
-16
5
1
I
t
-11
-17
-it5
-31
- 3
+lh
+ 7
+13
+llt
+17
0
-17
k
+23
U
-lit
-23
!
-15
-lit
-16
- 5
-11
- 5
-10
+15
Grand Total—entire store 2/
Total of h departments
Radios,phonographs,television,etc.
U weeks
I
t
weeks
lit weeks
One week ending
One week ending
One week ending
ending
ending
ending
July l8
July
IB|June
111July
k*j
June
27
July
IB
July lb} July 11 [ July U»| June 27July Id July IB 1 July 111 July U»tJune 27
+
2
+
1
+11
0
T6
+ 3
- 3
+11
+ 1
-21
-20
-33
-19
+ 2
-=ir
T T
=
~~^T
-=IT
T
"
-ItCT
-=3T
~¥T
~ 2T
+
6
+
5
+12
+
2
+
2
+10
+ 7
+10
+ 2
+ 1
+ 7
+23
-12
-13
+ 7
+10
+
I
t
+19
+11+
+
6
- 6
+10
+27
- 2
+32
-12
-11
-11
-26
+ it
+ 6
+ 2
-10
+26
+ 6
+ 3
+
I
t
-39
+hh
-23
-60
+
h
-37
+25
- 7

-=rr

Richmond
Lanta
Lcago
St. Louis

-U2
-lt5
—16
-39

-33
-Uo
+19
+19

Minneapolis
Kansas City
Dallas
San Francisco
For footnotes, see page TT

-1*3
-23
-31
+ 5

-1*8
-35
~U7




+ 9
+59
0
- it

-22

-Uo

- 2
-2b
-37
-17
-79
-53
-30

-26
-27
-17
-18

-36
—30

-26
-39

-36
-U3
-it6
I -16

-51
-'lh

-10
-21

-10
- 6
- 2

- 3
-21

- 6

+12

- 1

+ 1

+11

— 6

-5

-25

+13
-18

+ 2

-15

- 8

+ It
+13
0
+ 2

+17
-lit
-12
- 7

+
-

-20

+28

- 3

+11

+20

- 7
-13

-37

-12

-17

- 1
+11

+ 8

0
-18

+10

-22

TT"

- It
+ 1

- 1
- 7

+22
+17

-5

-15

TT

-13

- 9

-5
+5

-11

+ 2

+ 5
+ It
+ 3

+ 5
+17

+ 7
+17
- 1

+ 2

-5
+ 3

9
3
7
2

+ 3
+ It
+ 5
0

+ 8

0
^ 3
- 1