Full text of H.8a Weekly Department Store Sales : July 20, 1953

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CONFIDENTIAL

l ^ ^ & A L "JEEKLY REPCRT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY ^^gyg^T FOR PUBLICATION
Sales in selected departments

Department

*?»*>

^ l y 20, 1953.

•

1

^ G R A N D TOTAL SALES 1/2/ *11

I

3

Percentage change from a year ago
Weekly unadjusted indexes
mad jus ted indexes
U weeks (1941 aver.weekly sales=100)
QCMofithly sales = 100)
One week ending
ending
1952
1953
1953
July 11 July 111 July 4 June 2( June 20 June [May |Apr, Mar.
July 11 July a* 1 June Z( | June zu
[Apr. |Mar.
+ 1

+ 2

+11

+ 6

178

152

180

216

e207 210 202

212

155 196

210 20h

195

Furniture & bedding

+19

r+ 1

+ it

+ 5

+ 7

232

rl6ii

195

215

e21li 217 209

199

196 201 220 186

191

Domestic fl. cov'gs.

- 1

r+ 3

- 3

+ 3

- 1

145

111

136

157

elli3 173 179

169

127 11*6 188 165

171

Major appliances

+12

r— 6

- 9

-11

- 5

265

227

282

259

e26U 228 193

226

300 278 262 167

207

Radio,phonograph,TVl/

- 8

-33

-20

-

?

-18

229

175

218

251*

e219 212 232

289

2it7 238 2Wi 216

297

Total of ii depts. l/

+11

r— 6

- 3

0

0

217

rl63

198

213

e206 208 202

206

202 205 222 181

200

ALL OTHER SALES 1/

+11

r+ 2

+ 3

+13

+ 8

171

151

178

216

e20? 210 202

213

150 195 209 207

19U

r—Revised.
e—Estimated from weekly sales figures.
1/ Monthly indexes for this category are not released publicly; they are shown here solely to permit comparisons with departmental changes,
2/ Figures are based on the abbreviated sample described in note below aitiare presented here solely to permit comparisons with departmental
changes. For weekly movements of total department store sales, refer to the regular weekly sales report H.8 (based on about 550 stores).
Note:—Total national sample is comprised of some 115 stores (varies slightly among departments) of the approximately 350 stores regularly
reporting monthly departmental figures,
i*In using year ago comparisons allowance should be made for the fact that stores in some cities were closed on Saturday July 5 as well as Friday
July I* last year, and therefore the week this year had one more trading day.




CONFIDENTIAL

United States

3ston
pw York
Philadelphia
Cleveland

Richmond
Atlanta
Chicago
St, Louis
Minneapolis
Kansas City
Dallas
San Francisco

United States
Boston
New York
Philadelphia
Cleveland
Richmond
^^fclanta
^Piicago
St. Louis
Minneapolis
Kansas City
Dallas
San Francisco
For footnotes, see page 1.




NOT FOR PUBLICATION
SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS
Sales in Selected Departments
Page 2,
(Percentage change from*corresponding period a year ago)
Major
household
appliances
Domestic
floor
coverings
Furniture and bedding
k weeks
i
t
weeks
1* weeks
One week ending
One
week
ending
ending
ending
One week ending
ending
July 11 July 111 July 4*| June 271 June 20
July 11 July 111 July 4* | June 27 | June 20
July ITJuly Z** | June 27 I June 20
-11
r- 6
— 9
- 1
+12
— 3
+3
- 1 r+ 3
+ 7
+ 1*
+5
r+ 1
+19
-21*
-21
-51*
-12
-13
+ 8
- 9
- 9
+ 6
-17
+ 7
+ 8
+ 7
+ 2
+ 8
0
+21
+35
+ 9
+16
- 9
- 3
+ 2
0
+ It
+ 8
+ 8
-f 3
—lit
- 1
+32
- 3
+1*9
-12
—19
+51*
+16
+ 8
- 5
+26
- it
+1+3
-20
-13
r-33
+15
+18
+
i
t
+
9
+10
r-2lt
+12
+16
+
5
r-l*2
+71
+ 3
-21

+23
+26

+ 9
+59
0
- 1*

- 2
- 8

+ 1*
+ 7

-20

+23
+20
+ 1*

- 3
+ 6
+12
+ 9

+11
-31
+13
-18

- 6
+95
+ 2
+15

-10
+ 3
- 1
-51

+ 5
-21
+ 7
+100

+1
- 1*
+ 5
— 3

+11*
0
+12
-13
+71
+28
+13
-18
+
5
-12
-27
-37
- it
- 5
-2
It
-11
—1*5
-31
7
+17
+31*
!
-15
-15
-23
7
-11
-111
-16
-11
-10
- 7
Total of it- departments
Radios,phonographs,television,etc.
h weeks
weeks
One week ending
One week ending
ending
ending
July
July
lTj
July
l
i
#
|
June"
27
|
June
20 11
July
11
1 June 27 I June 20
July 11 Julv
0
0
+11
r— 6
- 8
-18
— 3
-20
-33
- 7
-12
-28
6
-n*
-12
-33
-1*5
-57
— 6
-35
0
+ 2
+10
+10
+ 5
-13
+ 7
+23
+10
+ 7
0
- 6
+11
+32
+27
+ 1*
-11
-11
- 9
- 7
0
+1*1* r-39
+ 1*
+ 2
-60
+25
-16
-2k
-37
+3l*
+21
+11*

+30
-22
+13

+1*6
-19
+ 7

-25
- 7

- 3
-21
+22
+17

- 6
+1*2
— 1
- 7

-15
-20
0
-18

-21
-15
+ 8
+17

-11
- 8

-25
-51
-1*9

+11
- 7
-13
-12

+20
-37
-22
-17

+28
-25
-13
-15

+ 1*
+ 9
- 7
2

+11*

-33
-1*0
+19
+19

-1*0
- 2
—2l*
-37

-26
-27
-17
-18

-13
-26
— 3
- 3

-28

-U8
-35
-1*7
-22

-17
-79
-53
-30

-26
—39
-51
—ll*

0
-1*7
-1*6
+26

-10

-10

+ 8
+ 1
-15
-lit
"ll

- 9
+10
+30
+19

-12
+36
+10
- 5

-33
-38
+ 3
-17

-1*3
-38
- 7
4- 3

+10
+ 7
+32
+30
-28
-21*
4it7
-19
-16
- 1
- 3
-5
-12
-1*
-17
- It
Grand Total—entire store "2T
One week ending
July 11|July U*
+ l
+li
+T
+ l
+12
+ 2
+19
+ll*
-10
+26
+ 8
+ 5
+17
+11
+ 1*
+13
0
+ 2

+ 7
r+17
- 1
- 6

+17
—lit
—12

- 7

June 27
+ 2
+ 5
+ 6
+ 1*
+ 2

June 20
+11
+10
+ 8
+ 9
+ 9

- 5

+ 2

+ 2
+11*

+ 3

- 5

+11*

+20

+ 9
- 3
- 7

+15
+22
+13
+12

- 2