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SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY
<

Sales in selected departments

*' \ 1

NOT FOR PUBLICATION
1953.

c»f %

Weekly unadjusted indexes
Percentage change from a year ago
SSSFS*4 weeks (19U1 averjweekly sales=100)
One week ending
Department

I
!

Monthly 1
= 100) ____
(19bl average mow ^ e s¥
°
*
1%2
19>3
1953
ending
[Mar *
July h-fr June 271 June 20 June 13July 4 July 41 June 27|June 201June 13 June (May (Apr. Mar. July 1 June
4h 1

-fr 2

+11

- 7

+ 1

152

180

216

210

e207 p211 202 212

155 196

210

20k

195

- 1

+ L

+ 5

+ 2

+ 1

162

195

215

218

e2lU p221 209 199

196 201

220

186

191

•¥

1

r- 3

4* 3

- 9

- 5

111

rl36

157

158

ellt3 pl75 179 169

127 11*6

188 165

171

—

£>

— 9

-11

-10

-10

227

282

259

266

e?6k

p23it 193 226

300 278

262 167

207

Radio , phonograph , TVl/ -33

-20

- 7

-13

-19

175

218

25k

2h9

e219 p2l6 232 289

2i;7 238

2^

216

297

Total of h depts. 1/

- 8

r— 3

0

h

162

198

213

215

e206 p210 202 206

202 205

222 181

200

ALL OTHER SAIES l/

+ 3

+ 3

+13

+ 2

151

178

216

210

e207 p2ll 202 213

150 195

209

191

^GRAND TOTAL SALES 1/2/
Furniture & bedding
Domestic fl. covTgs.
Major appliances

-

h

~ 7

-

207

1/ Monthly indexes for this category are not released publicly? they are shown here solely to permit comparisons with departmental changes.
"2/ Figures are based on the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental
changes. For weekly movements of total department store sales, refer to the regular weekly sales report H.8 (based on about 550 stores).
Note:—Total national sample is comprised of some 115 stores (varies slightly among departments) of the approximately 350 stores regularly
reporting monthly departmental figures.
|In using year ago comparisons allowance should be made for the fact that stores in some cities were closed on Saturday July 5 as well as Friday
July it last year, and therefore the week this year had one more trading day.

«




CONFIDENTIAL

United States
Boston
JjH York
Ukadelphia
Cleveland

SPECIAL TffXKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY EC DISTRICTS
Sales in Selected Departments
(Percentage change from corresponding period a year ago)
Domestic floor coverings
Furniture and bedding
h weeks
li weeks
One week ending
One week ending
ending
ending
July U
July U July li* | June 271 June 201 June 13
July h* 1 June 27| June 201 June 13
"=~r
- 9
+ 1
:+ 1
— 5
r- 3
+ 3
+ " 5 + T
"=7
-=T
~=T
"%ir
T
T
inn ~ + T
+ 7
rry
- 6
-15
0
r- 3
- 9
+ 5 ; +16
r+ 8
+ 5
+ 8
+
2
+
9
o
-12
-19
+
6
+
I
8
+$h
+26
- u
-10
+18
h
-31
;
+
9
+
6
+16
9
+ 5
-55

Richmond
Atlanta
Chicago
St. Louis

+ 9
+59
0

Minneapolis
Kansas City
Dallas
San Francisco

+30

United States
Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
GWcago
Louis
Minneapolis
Kansas City
Dallas
San Francisco



- h

-22

+13

- 2

- 8

+ li
+ 7
+U6
-19
+ 7

+23
+20
+ h

- 7
+12
+ 1
-17

- 6

+13

+lt5

- h
+3h

+27

+31
-13
+20

-20

-10

+19
+ 6
- 3

- 6
-10
- 7
Radios,phonographs,television, etc.
U weeks
One week ending
ending
-11

-16

July U* June 27 June 20
-20
- 7
—33
- 6
-U5
-57
+10
r+23
+ 7
-11
-11
- 9
-16
-6o
-37

-37

-26
-27
-17
-18

-13
-26
- 3
- 3

-17
-79
-53
-30

-26
-39
-51
-Hi

0

-ho

- 2
-2k

-hi

—ii6
+26

^ 6
+95
+ 2

+15

+12
-37
—Ii5
-15

—10

+ 3
- 1
-51
+71
-27

+ 5
-2k
+ 7
+100

-11
-36
-10

+28

-20
-13
+ 5
+ 5
+30
-11
- 7
-15
-23
- 7
Total of h departments
One week ending

June 13 July h July ,
4* | June
ti
r- 3
-13
-19
-20
-12
-20
- h
+10
r+10
+16
+21
+27
- 6
—lit
-25
—38
-hi
+ h
-31

- 6

- 3
- 2

+ 7
+ 9
—ill

NOT FOR PUBLICATION
Page 2. ^
Major household appliances
One week ending

Zl weeks
ending
July W|June 27|June 20|June 13 July h
rrr
-10 i -10
- 9
- 5
=3T
-21
-37
+ 8
+26
+23
+21
+35
+19
+ 7
-Hi
- 3
+32
-20
-22
-28
-29
-13
+36
+10
- 5

-33
-38
+ 3
-17

-i*3
-38
- 7
+ 3

+32

+10

-12

-28

—16

-2U

-23

-29

- 9
-2lt

1
-13

+ 7
+U7
- 3

- 9
+57

+ 8
+11

-12

-21

- 6
- 2
- 5
-12
-19
-15
-13
- U
Grand Total-—entire store 2/
h wee]
U weeks
One week ending
ending
endini
July j
July
i
i
*
June
27
June
20
June
13
July
h
June
20
June
13
27
+
2
+11
0
+
1
- 7 ;+ 1
- U
- h
— 8 j+ 2
+10
-16
— 6
-10
+ 5
+ 5
6 !+ h
+
8
+
6
0
+12
+
6
+ 5
0
+ li
+ 9
+ I ; + 3 ! +19
- 5 |+ 5
0
+ 2
+ 9
- 7 i -13 : -io
- 7 j- 2
- 8

-17

- 6
-10

-25
-22
-13
-17

- 6
+L2
- 1
— 7

-15
-20
0
-18

-21
-15
+ 8
+17

-13 , -III
-9 i— U
- h «+ 1
-Hi ; - 7

!
j + 7
1
! +19
- 1
—6

+
r+
-

2
5
3
5

+ 2
+lii
+lli
+20

-11 1 - 8 1+
- 7 !+
-6 j

+55
-58
—1+9
0

- 2
-58
-50
- 5

+20
-37
-22
-17

+28
-25
-13
-15

+
+
—

+15
+11
-li
-9

i +15
! -ll
j -ll
! -10

+17
-Hi
-12
i - 7
!

+
r—

9
3
7
2

+15
+22
+13
+12

- 3 |+ 8
0
~
h
-ih i - 5
- 6 1- l

-2b
-3h

it
9
7
2

1
3
2
0