Full text of H.8a Weekly Department Store Sales : July 12, 1954

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CONFIDENTIAL

aW*
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v

VX

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY
RFrr^S1- r"
Sales i n s e l e c t e d departments
•n

NOT FOR PUBLICATION
July 12, 195k

c

r; : ^!/r
Percentage change from a y e a r ago
Monthly tittaSjusteh indexes
(19^7-49
average monthly s a l e s = 100)
k weeks
One week ending
ending
1953
1954
J u l y 3* June 26 June 19jJune 12 July 3 June ! May I Apr.
Mar.
J u l y ( June | May | Apr.

Mar.

GRAND TOTAL SALES 1/ 2/

+16

r+ 2

+ k

+ 1

+ 5

e 97

P 93

100

90

77

97

99

95

100

F u r n i t u r e and bedding

+12

+ 3

+ 5

- 1

+ k

ellG

pl08

91

105

112

111

116

108

105

Domestic f l o o r coverings

+11

+ 7

+ 1

+ 1

+ 3

e 65

p 80

70

76

61

67

85

83

82

Major appliances

+25

+16

+22

+ 1

+lh

e 93

p 63

62

66

83

88

72

66

72

Radio, phonograph, TV

+35

- 2

+ 8

+ 6

+ 8

e 77

P 7k

76

107

73

75

74

81

101

T o t a l of ii departments 1 /

+16

+ 5

+ 7

- 1

+ 6

e 92

P 86

79

90

89

91

93

89

92

ALL OTHER SALES 1 /

+16

r+ 2

+ k

+ 1

+ 5

e 98

P 93

103

90

76

98

99

96

101

1 / Monthly indexes f o r t h i s category are not r e l e a s e d p u b l i c l y ; they are shown here s o l e l y t o permit comparisons with departmental changes.
2/ Figures are based on the abbreviated sample described i n note below and are presented here s o l e l y t o permit comparisons with departmental
changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o the r e g u l a r weekly s a l e s r e p o r t H.8a (based on about 550 s t o r e s ) .
Note:—Total n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y
r e p o r t i n g monthly departmental f i g u r e s .
*—In u s i n g year ago comparisons allowance should be made f o r the f a c t t h a t t h i s year s t o r e s were open 6 days i n most d i s t r i c t s whereas i n
the corresponding week l a s t year s t o r e s were closed on Saturday i n observance of Independence Day.




CONFIDENTIAL - F. R.

United S t a t e s
Boston
(New York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas C i t y
Dallas
San F r a n c i s c o

United S t a t e s
Boston
New York
Philadelphia
Cleveland

July
+12
+ 6
+21
+ 8
+11

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS
NOT FOR PUBLICATION
Sales i n Selected Departments
(Percentage change from corresponding period a year ago)
Page 2
Major household appliances
Domestic f l o o r coverings
F u r n i t u r e and bedding
U weeks
4 weeks
It weeks f
One week ending
One week ending
One week ending
ending
ending
ending
3* June 26 June 19 June 12 J u l y 3 J u l y 3* June 26 June 19j June 12 J u l y 3 July 3"- June 26 June 19 j June 12 J u l y 3
+22
+ 1
+16
+ 1
+ 1
+14
+25
+11
+ 3
- 1
+ U
+ 7
+ 5
+ 3
-10
- >
-12
- 0
+16
+24
-15
- 6
+12
-24
-10
- 6
-11
- 5
- 8
-21
- 8
+ 9
+16
-12
+ 2
+11
+11
+32
+25
- 2
+15
+17
0
+12
-26
-15
+10
+
2
-12
it
+
1
-37
+ 2
-13
+ 3
- 7
+ 8
- 2
+ 3
— 6
-17
+ 6
+27
+ 2
— 6
-23
-16
+ 1
- 3
-lit

+ 3
-28
+25
- 7

- 1
+lit
- 5
-12

+15
+50
+ h
+ it

- 2
- 8
+11
+lit

+ h
+ it
+ 8
0

-16
- 6
-lit
- 2
+21
0
+11
+55
-18
+ 9
-16
- it
+ 6
+ 3 1
- 1
- 2
phonographs, t e l e v i s i o n , e t c .
4 weeks
One week ending
ending
J u l y 3* [June 26|June 19 June 12 J u l y 3
+ 8
+ ti
+ 6
- 2
+35
-15
-27
- 4
+75
- 3
-20
- 8
- 6
- 9
+ 5
+ it
+ h
+ 7
-13
+U7
0
0
+22
+ it
-23
+12
+19
+13
+10
Radios ,

+38
-30
+21
- 5

+31
+11
- 8
+29

+ 5
+7 it
+ 6
—35

+13
- 5
- it
- 9

+20
+ 8
+ 3
-11

0
+55
+20
+68

+ 3
+40
+11
+30

+it5
+66
+7 it
+ 8

- it
+66
+32
-27

+ 9
+57
+3it
+lit

+18
+ 3
+ 6
464
-23
-15
-10
- 3
—
s t o r e <'-f
4 weeks
4 weeks
One week ending
One week ending
ending
ending
J u l y 3* June 26|June 19|June 12 J u l y 3 July 3* June 26 June 19!June 12 J u l y 3
+ 1
+ 5
+16
r+ 2
+ 4
+ 6
- 1
+16
+ 7
5
+ 2
+ 2
+ 1
+15
- 5
- 6
-12
-13
+17
- 5
+
5
+
it
+
8
r
+
7
3
+15
+11
+16
+13
- 5
+ 1
- 8
-10
+ 2
- 2
- 4
- 5
+ it
- 3
- 1
0
0
+11
-10
- it
- 3
- 2
-13
+13
- 5
+1it
+60
+22
0

-31
-32
- 9
+ 5
Total of 4

0
+65
+10
-10
+h2
-17
+ 6
+10
departments

+ 5
0
+ 5
+ 6

+10
+149
+21
+12

+11
+48
+1B
+19iti
-29
-17
r-10
- 2
Grand Total—entire

+38
-3U
+U5
+64

+ 8
- 3
+13
+21

- 7
+10
+17
+25

+19
+36
+10
+ 9

+12
- 5
+20
+27

+10
- 9
+25
+2U

+ 5
+17
0
+12

+16
+50
+20
- 3

+ 2
+iit
+13
- 5

+ 8
+16
+1U
+ 5

+lit
+17
+19
+31

+
r+
+
+

1
8
h
8

+10
+ 7
+ 9
+ 3

- 2
+ it
+13
0

+ 5
+ 9
+11
+ 8

Minneapolis
-17
Kansas C i t y
+280
Dallas
+ko
San F r a n c i s c o
+3k
For f o o t n o t e s , s e e page 1.

-29
+30
-11
r+ 9

-19
+156
-22
+28

-29
+200
0
- 7

-24
+11*5
- 1
+16

+ 8
+96
+22
+13

0
+70
-15
0

- 5
+15
-21
+11

0
+31
-11
- 3

0
+it6
- 9
+ 5

+19
+35
+21
+15

+ 5
+18
- 2
r- 2

4* 7
+ 1
- 2
+ 1

+ 5
+ 3
- 3
0

+ 8
+12
+ 2
+ 3

Richmond
Atlanta
Chicago
S t . Louis