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L i

BRARY
SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY

CONFIDENTIAL - F . R.

2;

S a l e s i n s e l e c t e d departments
. 14
^

Department

- . rt fa

Percentage change from a y e a r ago
4 weeks
One week ending
ending
Feb, 12 Feb.
J a n . 2 9 | J a n . 22 Feb. 12

1955
Jan.

NOT FOR PUBLICATION

1955

February 21, 1955

Monthly ura*i$tt©ted indexes
(1947-49 average monthly s a l e s = 100)
1953
1954
Nov.
J
a
n
.
Oct.
|
Dec.
1
Nov.
1
Feb.
Dec. |

Oct.

0

- 4

0

+ 7

+ 1

e 81*

191

128

109

75

80

186

123

112

F u r n i t u r e and bedding

+ 2

- 5

+ 3

+18

+ 4

el2lt

109

128

128

109

110

103

121

132

Domestic f l o o r coverings

+36

+ 1

+14

+13

+Ui

e 84

85

112

110

72

75

81

109

122

Major a p p l i a n c e s

+47

+50

+16

+32

+34

e 71

65

67

82

54

59

57

65

75

Radio, phonograph, TV

- 3

+ 3

- 3

+ 4

- 1

el03

234

lii8

137

90

101

225

157

i4l

T o t a l of 4 departments 1 /

+11

+ 3

+ 5

+16

+ 9

elOO

109

113

lilt

86

89

103

110

118

ALL OTHER SALES 1 /

- 1

- 6

- 1

+ 6

- 1

e 82

202

129

108

74

79

196

125

111

GRAND TOTAL SALES 1 / 2 /

1 / Monthly indexes f o r t h i s category are not r e l e a s e d p u b l i c l y ; t h e y a r e shown here s o l e l y t o permit comparisons w i t h departmental changes.
2 / F i g u r e s are based on t h e abbreviated sample d e s c r i b e d i n note below and are presented here s o l e l y t o permit comparisons w i t h departmental
**" changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o t h e r e g u l a r weekly s a l e s r e p o r t H,8a (based on about 550 s t o r e s ) ,
^ E o t e : —Total n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y
r e p o r t i n g monthly departmental f i g u r e s .




CONFIDENTIAL - F , R.
'
______

United S t a t e s
Boston
few York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas CityDallas
San F r a n c i s c o

United S t a t e s
Boston
New York
Philadelphia
Cleveland

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS
NOT FOR PUBLICATION
Sales i n S e l e c t e d Departments
(Percentage change from corresponding period a year ago)
Page 2
Major household appliances
F u r n i t u r e and bedding
Domestic f l o o r coverings
Zt weeks
Zt weeks
Zt weeks
One week ending
One week ending
One week ending
ending
ending
ending
Feb. 12 Feb. 5 J a n . 2 9 j J a n . 22 Feb. 12 Feb. 12 Feb. 5 J a n . 29 Jan. 22 Feb. 12 Feb. 12 Feb. 5 J a n . 29 J a n . 22 Feb. 12
+ 2
+16
+ 1
+18
+ 3
+32
+ it
+36
+50
+13
+lit
+llt
+U7
+3it
- 5
+
6
+
ti
+22
+22
+26
+18
+22
+
3
+20
+16
+ 3
+
it
+38
+k2
- 2
+
1
+
2
+
1
+
1
+
1
+
9
+ h
+ it
+lit
+ it
+31
-19
-15
- h „ + it
+ 2
+ 2
+ 3
+ 5
+19
+lt6
-22
0
-15
-32
-15
- 3
- 9
- 3
- 7
+ 1
+26
+100
+lit
+30
+36
+170
+33
- 6
0
-13
-15
-36
- 3
- 7
+ 5
+23
- 5
-12

+
+

2
5
i
3

- 5
+lit
+16
+16

+ 9
+51
+18
+32

+ 1
+26
+ 7
+ 9

+ 7
+ 5
+18
+16

- 6
+ 6
+2it
-hi

+25
+ it
+10
+it7

- 1
+15
+Zt0
+31

+ 6
+ 8
+23
+ it

+20
+108
+25
+172

+ 8
+208
+32
+120

+10
+ 2
+it7
+71

+21
+it6
+33
+2it

+15
+82
+3it
+91

+ 6
+10
+ 5
+27
+ 3
+ it
+12h
+19
+it6
+2it
+170
- 6
- 2
0
- 7
+ 8
+29
+52
+36
+32
+30
+92
+35
-12
-12
0
-22t
1
1
- 3
- 3
+12
+18
+81
+12
+2it
+18
+61
+31
+102
+2it , +3it
+lit
+39
- 1
-17
+ 2
+ 2
+ 1
+21
+22
+21
+31
+ 5
+it2
+Wt
+it3
- 2
+3it
r+37
- 1
Grand Total .—entire s t o r e *7
T o t a l of it departments
Radios , phonographs, t e l e v i s i o n , e t c .
it weeks
Zt weeks
it weeks
One week ending
One week ending
One week ending
ending
ending
ending
Feb, 12 Feb. 5 J a n . 29 J a n . 22 Feb. 12 Feb, 121Feb. 5 J a n . 29 Jan. 22 Feb. 12 Feb. 12|Feb. 5 1J a n . 29 J a n . 22 Feb. 12
+ 1
+ 3
+11
+ 3
+ 7
+16
+ 9
+ it
+ 5
0
- 1
0
- it
- 3
- 3
+ 6
+ 1
+21
+ 5
+ it
0
**20
0
- 1
- l
- it
-13
-14
- 5
-37
+ 2
+ 2
+ 1
+22
+ 5
+ it
+11
+ 7
+ 5
+ it
+13
- 2
r-16
-11
- 9
+ 6
+ 6
+ it
+ 9
+17
0
- 2
- 6
- 2
-18
-15
- 5
- 3
- 3
- 7
+ 3
+ 1
+ 2
+30
+ it
0
-12
-25
-30
-10
- 2
-15
- it
- 9
- 3
-2b
-20
- 6
+22

-15
+ 5
+ 8
-1it

-12
+it2
+ 3
-2h

- 2
+ it
+12
-12

-13
+ 6
+ it
- 9

+ 2
+26
+ It
+23

- 3
+11
+ 9
+ 2

+ 1
+13
+18
+19

+ 7
+36
+23
+22

+ 2
+29
+13
+16

+
-

7
8
it
6

- 9
r+10
+ 3
- 2

+
+

6
8
2
1

+22
+20
+ 8
+10

- 1
+11
+ 1
+ 1

Minneapolis
+Wt
Kansas City
+105
+88
Dallas
San F r a n c i s c o
- 7
For f o o t n o t e s , see page 1 ,

- 8
+69
+it5
-12

+22
+2it
+17
-16

0
+ii8
+1I9
+16

+11
+58
+itit
- 6

+ It
+29
+32
+ 9

+ 8
+21
+Zt8
+17

+ 7
+ 9
+37
+ 1

+72
+30
+ 7
+ 9

+22
+21
+28
+ 9

+
+
+

6
2
6
3

+
+
+

+
+
-

2
2
6
2

+27
+ it
+19
+11

+
+
+
+

Richmond
Atlanta
Bfcicago
? t . Louis




I
|

2
5
it
7

it
1
9
5