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' O / r ^ / - y NOT FOR. PUBLICATION

dm;jJLL WEbiUZ REPORT ON DEPARTfc^T STORiS SAIES—UNITED STATES SUMMARY"
S a l e s i n s e l e c t e d departments

'

nj'

Department
w
GRAND TOTAL SALES 1 / 2 /

February 17, 1953

/ f!

Percentage change from a y e a r ago
Weekly unadjusted indexes
Monthly un'M^ugted indexes
(19itl
a
v
e
r
,
weekly
sales=100'
(19l*l
average m o n t h l y — 100)
k
weeks
One week ending
-v
ending
1951
1952
1953
1951
Feb. 71 Jan. 311 Jan. 241 J a n . 17 Feb. 7 Feb. 7 JJan.31 Jan, 24 Jan. 17 Jan. Dec. |Nov. (Oct. I Feb. |Jan. Dec. (Nov.

Oct.

0

+ 2

*1

0

0

182

rl8l

177

188

el82

pU03

252*

246

l6i*

181

371

270

238

F u r n i t u r e & bedding

+ h

4r 8

0

- 5

+ 1

289

r298

28h

25U

e228 p209

228

22*7

230

221

192

221

216

Domestic f l , cov'gs

- 5

- 1

+ h

0

2

208

r208

215

222*

el85

pl8ii

22 9

251

176

188

187

22*6

268

0

+ 9

+15 + 1

+ h

192

190

211

206

e200 p210

210

256

166

193

199

222

298

-12

r- 5

— 6 +1

- 7

3U5

327

339

391

e 3 l 3 p699

2*59

2*76

290

352*

718

565

5i*o

1

+ U

+ 2

- 3

0

260

262

261

253

e225 p256

2i*9

273

213

222

22*6

265

290

+ 1

+ 1

0

0

0

173

rl72

167

181

el77

251

2k2

158

177

389

270

232

Major appliances
Radio,phonograph,TV 1 /
T o t a l of I4 d e p t s . 1 /
ALL OTHER SALES 3 /

pU23

l / Monthly indexes f o r t h i s c a t e g o r y are not r e l e a s e d p u b l i c l y ; t h e y a r e shovm here s o l e l y t o permit comparisons with departmental changes,
2/ Figures a r e based on t h e abbreviated sample described i n note below and a r e presented here s o l e l y to permit comparisons with departmental
changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o the r e g u l a r weekly s a l e s r e p o r t H.8 (based on about 550 s t o r e s ) .
Note:—Total n a t i o n a l sample I s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y
r e p o r t i n g monthly departmental f i g u r e s .




Page 2
Major
household
appliances
F u r n i t u r e and bedding
Domestic f l o o r coverings
Z* weeks
Z* weeks
Z* weeks
One week ending
One
week
ending
One -week ending
ending
ending
ending
Feb. 7 J a n . 3 1 Jan.2b Jan.17 Feb. 7 Feb. 7 Jan. 31 J a n . 21* Jan. 17 Feb. 7 Feb. 7 Jan. 31 Jan. 21* Jan. 17 Feb. 7
+ 1
0
+15
+ 9
+ 1*
0
- 2
+ 1
+ 1*
0
- 1
+ 8
- 5
- 5
. t. ^
+1*8
+70
+26
+28
+72
+22
0
+ 2
-16
+56 + 1
+ 2
+1*9
-11*
+23
+26
—16
-28
- 5
1
1
5
—
1
- 8
-18
6
6
r—10
+ 9
7
- 7
-13
2
0
-38
-10
0
9
2
6
+1*2
1
1
*
+2l*
5
-38
— 3
— 6
1
*
-18
-15
2
3
+19
+ 9
+15
+
3
-13
+
9
2
5
-33
- 5

United S t a t e s
0>ston
Irew York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis

- 9
+19
+ 9
- 5

+

Minneapolis
Kansas C i t y
Dallas
San Francisco

-12
+27
+21*.
+18

+20
r- 9
+U7
+15

8
2
3
2

-16

+20
-11

- 8
-10
+21
-20

-1U
+ 1*
+11
- 8

-18
+12
+ 1
+52

+ 1
+13
- 2
- 2

-28
+10
+ 8
-10

- 5
+ 3
-26

+21
+ 2
+1*6
+ 9

+19
-39
-23
+11*

+11
— 8
+18

- 1*
+1*6
-11
- 1

+21
r-30
+56
- 2

+28
0
+35

- 5
+ii*
-21

-30

+10

+11*

-18 +66

—16
+ 7
+ 2
+1

- 8
-18

-39
+58
+10
-26

+ 9
+ 6
+10
+ 9

0
+17
+13
+15

-38
r+100
+106
- 5

Radios,phonographs,television,etc.
T o t a l of 1* departments'
1* weeks
h weeks
One -week ending
One "week ending
ending
ending
|, 17 Feb. 7 Feb. 7 J a n . 3 1 Jan. 21* Jan. 17 Feb. 7
Feb. 7 Jan. 31. | Jan. 21* Jan.
+ 2 - 3
-12
+ 1
0
— 6
+ 1*
- 1
r- 5
- 7
-11
-10
+ 0
- 1
+ 2
+21*
+13
+17 + 7
- 5
- 8
-1*1*
- 1
-21*
-11
-10 - 8
-36
+13
-13
-10
-18
+15
-1*2
+22
— 7
-33
- 7
- 7 -33
—1*6
-10
0 — 7
—1*2
- 1*
-27
-32
- 9
- 5

United S t a t e s
Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
Thicago
S t . Louis

+32
+25
- 8
—26

Minneapolis
Kansas City
Dallas
San Francisco
For f'-x
, see

-21
+10
+38
+62




NOT FOR PUBLICATION

SPECIAL WEEKIZ REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS
Sales i n Selected Departments

CONFIDENTIAL

1,

-17

-10
+25
+ 3
-22

+65
-17
-16
-20

-21

- 8
+22
+ 2
+ 1

- 9
r+38
+13
+38

-31*
+75
+59
+21*

-21
+117
0
+1*2

-22
+61
+21*
+H0

-11
+25
+17
+20

-17
+28

+ 2

+17
+ll*

- 6

-12
+13
0
- 5
0

+ 6

+53
+12

-27
+25
+12
-lit

- 3
-12
+ 7
-16

- 1 -13
+30 — 2
+50 -12
+ 2 +31

-13

+12
+ 5
- 9

- 6
+13
+22

+16

-23

+1*1*

-18
-29
+123 -20
+ 1
+ 3
+26
-25
-12
+76
+65

-11

—1*2
-19
+ 1*
+ 8

-27

+1*0
+ 1
-13

-25
+32
+36
+ 1

Grand Total- —entire s t o r e 2 /
1* week:
One week ending
ending
Feb, 7 Jan. 31 Jan. 21* Jan. 17 Feb. 7
0 |
0
+ 1
0
+ 2
+
1*
+ 1* + 7
+ 7
- 5
— 2
+ 1
- 3 + 1*
- 7
— 6
0
+ 2
-27
+ 5
+ 2
0
0
+10
- 1

- 6
+ 5
0
+ 1

- 8

+12
+ 1*
0

- 6
r + 1*

— 2
+ 5

- 1*
r+ 1
+17
r+ 2

—ll*
+ 5
+ 1*
- 1

+ 2
+ 2
+ 3
— 1*

- 6
+ 1*
+ 1
0

+19
r + 1*

- 7
—ll*
-10
+ 8

- 1
0
+ 1*
+ 2

+ 6
0