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T -
%%
NOT FOR PUBLICATION
SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMAR
CONFIDENTIAL
Sales i n s e l e c t e d departments
1
A*
l b 3
December 21, 1953
y
<WpAtW_y un^&^psted indexes
Percentage change From a year ago Weekly unadjusted indexes
f 19it7-49
monthly s a l e s = 100)
It wks. (19it7-U9 av. mkly. s ales=100)
One week ending
19$^/ v
rocrrending
953
Dec.. 12 p e c . 3 j Nov.2ti [Nov. 21 Dec.12 Dec. 12 pec. 5 | Nov. 25 |Nov. 21 Nov. j Oct. | Sept.j Atig%;S e c . | Nov. | Oct. | Sept. {Aug,
220
189
132
131
el21
112
100
87
190
121
116
101
87
2
133
138
117
litl
ell7
132
112
136
112
122
133
117
131
h
112
119
10it
132
el09
122
93
83
91
113
122
98
80
+ 3
- U
70
72
62
77
e 65
75
70
7h
66
68
81
78
79
h
0
- 7
271
23U
178
186
el5li
litl
119
93
2itU
160
166
137
98
U
- 3
- h
132
131
109
130
@108
118
99
10it
llit
112
123
107
103
3
- it
- 3
231
196
135
131
el23
111
100
8it
199
122
115
100
85
GRAND TOTAL SALES 1 / 2/
- 3
2
- 3
- 3
Furniture & bedding
- 7
+ 7
It
- 5
-
Domestic f l . cov'gs
- 5
- k
3
- 1
-
Major appliances
-10
+ 1
5
Radio,phonograph, TV
-li
- 6
Total of it depts. 1/
- 8
ALL OTHER SALES 1 /
- 3
-
2
r—Revised.
e—Estimated from weekly s a l e s f i g u r e s .
1/ Monthly indexes for t h i s category are not released publicly; they are shown here s o l e l y to oermit comparisons with departmental changes.
1?/ Figures are based on the abbreviated sample described i n note below and are presented here s o l e l y to permit comparisons with departmental
changes. For weekly movements of t o t a l department store s a l e s , r e f e r to the regular weekly s a l e s report H»8 (based on about 550 s t o r e s ) .
Note:—Total national sample i s comprised of some 115 stores (varies s l i g h t l y among departments) of the approximately 350 stores regularly
reporting monthly departmental f i g u r e s .
CONFIDENTIAL
United States
Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
St. Louis
Minneapolis
Kansas City
Dallas
San Francisco
United States
Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
St. Louis
Minneapolis
Kansas City
Dallas
San Francisco
For f o o t n o t e s , see nape 1
SPECIAL viEEKLZ REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS
NOT FOR PUBLICATION
Sales i n Selected Departments
Page 2
(Percentage change from corresponding period a year ago)
Major household appliances
Domestic f l o o r coverings
Furniture and bedding
!t weeks
U weeks
U weeks
One week ending
One week ending
One week ending
ending
ending
ending
Dec.12 Dec. 5 Nov. 28 [Nov. 21 Dec.12 Dec.12 Dec.5 | Nov. 28 [Nov. 21 Dec.12 Dec.12 Dec.5 Nov.28 Nov.21 Dec.12
+ 3
-10
-h JL
- 1
- n
- it
- 2
-- 3
+ 7
- 3
- 5
- 4
- 5
- k
- 7
-11
+ 5
-13
-12
+ J
-32
- 0
-12
- 2
+ U
- 3
+ 5
- 5
- 7
- Y
-10
0
0
+ it
0
-13
— 5
+ 8
- 2
+ 9
- 2
- ii
-13
- 3
- h
+26
—16
+ 6
+ 2
-29
- 5
+ 8
+11
+10
+2it
+ 1
- 1
+ 2
-13
+ 5
-10
-11
-16
-17
0
+ h
-18
-26
- 6
+11
- 2
+ 3
- 6
- 9
- 9
-16
+ 1
+ 2
— 9
- 9
+ 8
+llt
- 5
-12
+15
- 6
+ 8
-19
- 2
0
+13
-lit
+ 5
+ 3
+ 1
- 6
- 7
-13
+11
-19
- 8
+ 5
+26
0
- it
- 7
-18
- 3
+ 3
- 1
+10
- 6
—10
+12
+ 2
-22
-27
-23
+3U
- 7
-28
- 8
0
+11.
+ 8
+10
-26
+ 5
+ 5
+ 8
- 8
-21
+ 9
+25
+ it
-29
- 5
- 7
8
- 6
-18
1
1
-lit
-19
-13
- 7
- 5
Total of It departments
Radios, phonographs,televis i o n , e t c .
U weeks
One week ending
One week ending
ending
Dec.12 Dec.5 Nov.20 Nov.21 Dec.12 Dec.12 Dec.5 (Nov.28 Mov.21
0
0
- 8
-11
- 6
— it
— 3
- h
- 7
- 6
- 2
-16
- 2
+51
-19
- 9
- 3
- U
0
+ 2
- 1
+lli
-13
- 3
- 3
- 9
- 7
+ 6
-12
- 2
-12
-12
-11
+ it
- it
- 9
- 8
— 8
-12
-12
+ it
-19
-23
-19
-32
- 3
-13
- 5
- 8
' - 6
- 9
-20
-
8
+
7
it
5
7
-13
-13
- 7
-17
+12
+ 7
- it
- it
-11
+ 7
0
+ 6
- 8
-15
-13
-11
+20
+16
+ 9
+63
461
+ 5
-22
-50
-39
- 2
- i
r+17
Grand Total —entire
+it5
+73
+ 5
- 9
+ 6
+18
- 2
- 6
+ 3
-23
+16
+30
-hh
-53
+ 3
- 3
store -If' '
U weeks
it weeks
One
week
ending
ending
ending
Dec.12 Dec,12 p e c . 5 | Nov. 20 |Nov. 21 Dec.12
- 2
- J
- 3
- it
- 3
- 3
- 2
0
0
— 6
- 5
- 4
0
- 8
- 6
- it
- 2
- 3
- 6
+ 1
- it
+ 1
- 6
- it
- 8
-10
+ 1
+ 1
- 3
- 7
7
9
7
6
-21
-17
+lit
-16
+12
+21
+13
-10
- 5
- 8
+ 6
-10
-10
- 7
- h
- 7
- 9
0
+ 8
0
-11
+ 1
- 1
- it
- it
+13
+ 3
+ 3
+
+
-
9
1
1
2
+
-
2
1
2
it
-
it
3
2
it
+
+
+
7
1
2
1
- 1
- 1
0
- 5
- it
0
— 1
- 3
+10
-18
-20
-10
+16
+ 9
-2k
0
+21
+Zt3
-18
- 7
+ 9
0
-21
— 7
-13
0
-2ii
- 9
+15
- 2
-13
-6
+11
+17
-17
-11
- 7
+ 6
-23
- 7
0
+ it
-19
- 8
+
-
1
3
it
h
+
-
2
3
1
3
+
+
+
-
6
6
1
7
-
+ 1
- 2
- 3
— 5
+
-
8
8
6
7
@FedFRASER