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CONFIDENTIAL - F. R.
VX
V
| -'^1
| '• "-.v
December 13, 195U
s a l e s i n selected departments
re-
Department
NOT FOR PUBLICATION
REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMART-U'.'/Y/U
Percentage change from a year ago
U weeks
One week ending
ending
Dec. U |Nov. 27[Hov. 20[Nov. ±3 Dec. h
0
GRAND TOTAL SALES 1 / 2/
+ 1
-
h
(i9h
- m r
Nov. | Oct.
Monthly (u#SKi j u s t e d . indexes
7-li9 average rooiith^y "sales - 100)
| Sept. j Aug
1953"
Dec.
Nov. I Oct.
[ Sept. | Aug.
— 1
el28
pl08
101
87
186
123
112
100
87
F u r n i t u r e and bedding
+ k
+ 5
+ 9
- 1
+ h
el27
pl27
115
131
103
121
132
112
136
Domestic f l o o r coverings
- 1
+ h
+ 1
+ 1
+
1
ellO
pl09
91
77
81
109
122
93
83
Major appliances
+ 2
+ 3
-
2
+ 7
+ 1
e 66
p 81
72
73
57
65
75
70
7h
Radio, phonograph, TV
-
-10
-11
- h
- 7
elU8
pl33
123
89
225
157
Ibl
119
93
T o t a l of it departments 1 /
+ 1
+ 1
+ 1
0
ell3
pllh
101
100
103
110
118
99
10ii
ALL OTHER SALES 1/
- 1
el30
pl07
101
85
196
125
111
100
Qh
2
+ 2
-
it
- 1
e—Estimated from weekly s a l e s^ f i g u r e s .
r—Revised."
p—Preliminary.
1 / Monthly indexes f o r t h i s category are not released p u b l i c l y ; they are shown here s o l e l y to permit comparisons with departmental changes.
2/ Figures are based on the abbreviated sample described i n note below and are presented here s o l e l y to permit comparisons with departmental
changesr For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o the r e g u l a r weekly s a l e s r e p o r t H*8a (based on about 550 stores)#
Note:—Total n a t i o n a l sample i s comprised of some 115 s t o r e s (varies s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y
r e p o r t i n g monthly departmental f i g u r e s *
f
CONFIDENTIAL - F. R,
United S t a t e s
*gton
V
York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas City
Dallas
San Francisco
United S t a t e s
Boston
New York
Philadelphia
Cleveland
Richmond
^fclanta
^nicago
S t . Louis
Minneapolis
Kansas City
Dallas
San Francisco
For f o o t n o t e s , se; page 1,
NOT FOR PUBLICATION
SPECIAL TJEEKLY REPORT ON DEPARTMENT STORE SALLS—SUMMARY BY DISTRICTS
Sales i n Selected Departments
Page 2
(Percentage change from"corresponding period a year ago)
appliances
Major
householcf
Domestic f l o o r coverings
F u r n i t u r e and bedding
h weeks
U weeks
iU weeks
One
week
ending
One
week
ending
One week ending
ending
ending
ending
N
O
V
.
2
5
Dec.
IT
IT
Dec.
U|Nov,
27
[Nov
Dec.
it
Dec. U|Hov.27|Nov.20|Nov.l3 Dec. k Dec. U|Nov.27jNov.20]Nov.l3
TT"
T
7
+
2
+
3
-""2
+ 1
T~r
+ 1
__T
- 1
+ it
+ 9
T T
-%2%- ~-l5
-19
~+W
T T
-11
+iit
+ it
+23
1W
+11
TT~
- 3
- 4
+ it
0
- 9
+it2
-13
+ 3
+10
+ 6
+21
+ 8
- 9
+ 7
+lit
+2h
+37
+ it
+11
-11
+13
+13
- 2
- it
-28
- 6
-16
- 1
+33
+5
- 3
- 7
- 8
-10
+ 3
- 5
-19
+ 5 -10
- 6
+10
— it
- 9
-3it
-lit
- 9
- 5
~nr
- 7
+29
-lit
+12
- 3
+19
- 4
+ 9
+
+
it
9
9
7
+
+
3
1
5
1
- 1
+ 9
+16
-12
+21
- 8
- 7
+ 7
+ 7
+ 8
+12
+ 9
+23
0
- 1
It
- 7
0
- 6
+
5
-13
- 3
+ 3
- it
+ 7
+13
- 3
Radios } phonographs,televis ion,e%cj
r
;
it weeks
One week ending
ending
- It
-13
- 8
+19
-20
- 1
+26
- 8
+ 8
-20
-11
-12
+ 3
+lit
- 8
+5
- 1
+ 7
+11
- 1
+ 3
- 6
+ 3
-13
+15
+ 9
+ 1
-22
-59
- 5
-29
- 9
+5
+ 2
+ 3
- 8
-12
+11
- 2
-19
-20
+ 2
- 2
-13
+11
+16
-16
+10
-li
0
0
- 2
- 6
+ 8
+11
+21
- 5
+ 7
+12
- 5
+ 8
+ 8
— 3
+ 2
+10
+19
+ 5
+it5
+17
+19
- 1
+11
- 1
-38
+ 6
+26
+13
+17
- 7
+21
+ 9
- 1
+ 1
+26
+ 7
+62
+20
- 7
+ 7
+it3
- 6
+ 3
+3it
+50
+56
+32
-12
0
-12
-21
-lit
-16
+ 6
"Grand T o t a l — e n t i r e store j /
IT weeks
U weeks
One week ending
One week ending
ending
ending
it {Nov. 27 'Nov. 20 |Nov. l 3 Dec. 4 Dec. it[Nov.27 |Nov.2Q}Nov.l3 Dec. it
z-i—
+T
U"
— it
IT
TT
+1
=
n
r
T X
- 1 _ r
TT
^ 7
-~5" — 1
+ 7
+ 1
+iit
+ 5 r+ 9
+ 2
4-13
+26
+12
8
- 7
7
3
1
it
7
+ 7
-19
- 8
-11
- 8
- 8
- 7
- 7
0
- 6
-16
+ it
+62
-22
+19
+27
+16
+ 3
-3it
- 2
+ 8
+ 2
+17
- it
+ 6
- 2
-13
- 3
+12
+ 2
+5
1
7
7
8
0
+lit
+10
+
+
+
- 1
+lit
0
-11
-15
+ 9
+ 5
- 7
+17
+ 2
+10
+ 1
+
+
-
2
it
it
3
+5
+21
-21
-16
- 5
- 3
+ 5 +20
+ 5 -10
Total of TT departments
-22
Dec. it)Nov.27 \Novl 201NovTXJ Dec. il Dec,
z n — z i r
+ 1
- 2
-7
~^r
- 9
-31
-27
-17
~3tT
0
+11
-18
0
+15
+ 3
+20
+5
+ !t
+ 7
+ 9
-17
-11
- 8
-18
-11
-lit
-17
+ 6
+ 7
- 6
- 2
+ 2
+ 2
- 1
- 2
+ 1
r+ 5
- it
+ 2
- 5
+ 1
+ 2
- 3
+
+
+
1
6
1
it
+ 3
+ 7
+ 6
- 2
+
-
it
6
6
3
+5
- it
- 6
+ 2
+
+
1
8
3
1
+ 2
+ 1
0
- 1
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