Full text of H.8a Weekly Department Store Sales : August 3, 1953

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T - u
S^CI^L VI/EEKLT REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY

CONFIDENTIAL

NOT^PO^^0y^4'.TION

Sales in selected departments

f

CD

idexes
Monthly unad^si
Weekly unadjusted indexes
from a year ago
sales = 100)
(19ill average vM W
li weeks (19U1 aver.weekly sales=100)
She week ending
1952
ending
1953
1953
July 251 July id July 11 July It* July 25T July 25 July Id July 111 July it*June] May Apr. 1 Mar. July |June |May |Apr. | Mar.

— ^

Department

i

+11

4» 1

+ 5

158

i6U

178

152

p208 210 202

212 155 196 210 20lt 195

H A N D TOTAL SALES 1/2/

+ 5

r+ 2

Furniture & bedding

+ 9

+11

+19

+1

+ 9

250

258

232

l6it

p221 217 209

199 196 201 220 186 191

Domestic fl. cov'gs.

+ 7

+ 5

- 1

+ 3

+ 2

157

156

115

111

piit5 173 179

169

Major appliances

- 1

-12

+12

- 6

— it

2bh

r235

265

227

p266 228 193

226 300 278 262 167 20?

Radio,phonograph,TV l/

- 8

-19

-8

-33

-19

232

22it

229

175

P237 212 232

28 9 2U7 238 2hh 216 297

Total of U depts. l/

+ 3

+ 1

+11

- 6

+ 2

225

227

217

163

p211 208 202

206 202 205 222 181 200

ALL OTHER SALES l/

+ 5

+ 2

+11

+ 2

+ 5

150

rl56

17U

151

p208 210 202

213 150 195

127 lit6 188 165 171

209 20? 19U

1/ Monthly indexes for this category are not released publicly; they are shown here solely to permit comparisons with departmental changes,
2/ Figures are based on the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental
changes. For weekly movements of total department store sales, refer to the regular weekly sales report H.8 (based on about 550 stores).
Note:—Total national sample is comprised of some 115 stores (varies slightly among departments) of the approximately 350 stores regularly
reporting monthly departmental figures,
using year ago comparisons allowance should be made for the fact that stores in some cities were closed on Saturday July 5 as 'wsll as Friday
^Jbuly It last year, and therefore the week this year had one more trading day.




CONFIDENTIAL

SPECIAL "WEEKLY REPORT ON DEPARTMENT STORE SALES--SUMMARY BY DISTRICTS
Sales in Selected Departments
Furniture and bedding

Richmond
Atlanta
Chicago
St. Louis
Minneapolis
Kansas City
Dallas
San Francisco

Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
ago
rLouis
Minneapolis
Kansas City
Dallas
San Francisco
For footnotes, see page 1



Page 2.
Major household appliances

Domestic floor coverings
One week ending

it weeks
4 weeks
k weeks
One week ending
ending
ending
ending
July 25 July 101 July 11 July 4* July 25 July 251 July 18 July 11 j July 4*July 25 July 251 July 10 July 11|July 4* July 25
+11
+ 9
+ 1
+19
- 1
+ 9
+ 7
+ 5
- ~6 : - b
+ 2
+ 3
-12
+12
- 1
+19
0
+ 2
+ b
+ 0
+
8
+ 9
—24
-17
-13
- 7 : -32
-33
-5U : - 3 4
-10
+ 8
+26
+ 9
+ J
+ 2
+38
+16
+20
+ 2
+13
-2it
+21
+ 1
+ 9
+ 7
+26 I +17
+ 5
+it3
-21
+12
+ 2
-20
+51*
+ 5
+12
-5
+h9
+32
+15
+13
+71
+11*
- 8
+ 1
-12
+10
- 8
-6
- 2
-2b
- it
+15
-33
One week ending

United States
Bffiton
I ® York
Philadelphia
Cleveland

NOT FOR PUBLICATION

+ 6
+23
+27
+16

+ lt
+2h
+ 8
+38

+ 3
-21
+23
+26

+ 9
+59
0
- h

+ 5
+15
+15
+21

+2h
+20
+ 7
-12

0
+li±
+11
-15

+11
-31
+13
-18

- 6
+95
+ 2
+15

+ 7
+11
+ 8
— 9

-21
+16
— 9
- 3

-36
-17
-20
- 2

- 9
+10
+30
+19

-12
+36
+10
- 5

-20
+10
+ 1
+ 1

+lk
+19
+30
-10
+28
0
+3h
+ 6
+12
+23
+63
+30
+32
+33
+ h
6
0
+21
-22
- 1
-12
+ 5
-12
+26
- 9
-28
~ 2
-19
-37
- 7
-h 6
+17
+llt
+13
-22
-20
+13
- 1
-31
-16
- 3
+ 9
—L5
~ h
- k
•+• 6
r+lli
-10
0
-11
+ 5 r- 8
-16
-111
—15 • - 8
+23
-17
- h
- 3
Radios,phonographs,television, etc.
Total of it departments
Grand Total-—entire store 2/
k weeks
h weeks
it weeks
One week ending
One week ending
One week ending
ending
ending
ending
July 25 July 101 July 11 July 4* July 25 July 25 July 10|July 11 July 4* July 25 July 25 July 10|July 11 July 4* July 25