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NOT FOR PUBLICATION

SPECIAL VsEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY

CONFIDENTIAL - F,

Sales i n s e l e c t e d departments
"

Department

August 23, 195k

A Oq

M o n t l # v ^ # j u s t e d indexes
Percentage change from a year ago
(19ii7-U9 a v e r , s a l e s = 100)
it weeks
One week ending
1935
C
ending
1954
Aug.^ *Q0
JM.y | June | May
Aug. lit |Aug. 7 iJuly 31 J u l y 24 Aug.14 J u l y | June I May { Apr.

Apr.

GRAND TOTAL SALES 1/ 2 /

+ 1

- 1

0

+ 1

0

p 76

96

93

100

87

77

97

99

95

F u r n i t u r e and bedding

- 3

0

+ 2

+10

+ 2

pill

104

108

9h

136

112

111

116

108

Domestic f l o o r coverings

+ 1

-13

+ 1

+ 6

- 2

p 61

62

80

70

83

61

67

85

83

Major appliances

+ 3

+ h

0

r+11

+ h

P 90

88

65

62

7U

83

88

72

66

Radio, phonograph, TV

+ U

+ h

- 7

r+lii

+ 2

P 7k

73

73

76

93

73

75

7h

81

Total of k departments 1/

- 1

- 2

+ 1

+ 9

+ 2

P 92

87

87

79

104

89

91

93

89

ALL OTHER SALES 1 /

+ 1

- 1

0

- 1

0

P 7h

97

94

103

84

76

98

99

96

t

l / Monthly indexes f o r t h i s category are not r e l e a s e d p u b l i c l y ; they are shown here s o l e l y t o permit comparisons with departmental changes.
2/ Figures are based on the abbreviated sample described i n note below and a r e presented here s o l e l y t o permit comparisons with departmental
"™ changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o the r e g u l a r weekly s a l e s r e p o r t H.8a (based on about 550 s t o r e s ) .
Note:——Total n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y
r e p o r t i n g monthly departmental f i g u r e s .




Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas C i t y
Dallas
San Francisco

United S t a t e s
Boston
New York
Philadelphia
Cleveland

Page 2
Major household appliances

Domestic f l o o r coverings

F u r n i t u r e and bedding

United S t a t e s
Boston
hew York
ffiiladelphia
Cleveland

NOT FOR PUBLICATION

SPECIAL miiKLY RF.PORT OH'DEPARTMENT STORE SAlES^SUimRY BY DISTRICTS'
Sales i n Selected Departments

CONFIDENTIAL - P. R.

4 weeks
it weeks
One week ending
One week ending
ending
ending
Aug.
lit Aug. lit
July
2it
July
31
Aug.
lit
(Aug.7
Aug. lit [Aug.7 Ijuly 311 July 2h Aug. lit
2
+ 3
+
6
+
1
+ 1
+ 2
-13
+10
+ 2
0
- 3
-10
+ 5
-10
+29
-2b
+ 1
-17
+ 1
+ it
- b
+ 7
0
+it7
+15
6
+ 8
- 2
- 1
+29
- 3
r 0
+ 9
-2it
+11
+
5
+12
-26
-10
+2it
+ 2
- 1
-20
-17
-20
l
i
-12
+10
-16
- 1
-25
+ 6
+13
-12
- 7
+10
- 3
- 3
+ 9

0
+22
+ 5
+25

+ 5
-15
+ 3
+ 8

+ 3
+ 8
- 1
+16

+ 5
+ i
+ i
+iit

+ 6
+itl
+ 5
-13

+ 7
-29
- 5
-19

+20
-29
- 6
+18

+ 1
+ 5
+ 9
0

+
+
-

8
5
1
5

0
+35
+19
-32

+
+
-

3
3
5
7

+ 8
-19
+10
-20

- it
+3it
- 5
+8 it

0
+13
+ 7
+ 5

- 6
+10
- 9
+32
+ 6
-3it
+10
0
- 9
+21
+61
+17
+21
+2k
-17
+98
+36
8
+lit
+itO
+ 8
- it
- 5
+ 2
-15
+ it
-10
- 5
+ 3
+12
+ 5
r+56
r+18
r
20
2
1
1
r+
3
r+25
8
+
9
r
3
1
r
6
r+lit
r+
3
-32
+13
0
+32
- it
+30
+ 2
+15
-10
- 3
+ 7
-10
-11
+ 3
0
- 5
Grand
T
o
t
a
l
—
e
n
t
i
r
e
s
t o r e £/
T o t a l of it departments
Radios,phonographs,television, e t c .
it weeks
i* weeks
It weeks
One week ending
One week ending
One week ending
ending
ending
ending
Aug. 3ii IAug.7 1 J u l y 311 J u l y 2it Aug. lit Aug. lit Aug.7 (July 31 July 2it Aug. lit Aug. lit Aug* 7 I J u l y 311 J u l y dh Aug. lit
0
0
+ 1
- 1
+ 1
+ 2
+ 9
+ 1
- 2
+ 2
- 1
r+lit
+ it
+ it
- 7
+
2
—
6
+lit
+ 6
- 3
- 6
- 6
- 5
- it
- 3
—10
+12
-33
- 7
- 7
+
6
+11
+ 2
+ 8
+ 3
+ 6
+22
- 2
r 0
-10
+ 7
+ 6
-16
-12
-lit
- 6
- it
1
1
it
-10
6
it
-16
-12
-lit
3
+
6
-15
-23
-lit
8
- 7
- it
0
- 7
- 9
- 6
- 8
- 3
+ 9
+ 8
-lit
0
-25
-lit

Richmond
Atlanta
fchicago
^ t . Louis

- 3
+kh
+19
+ 6

- 6
+ 2
+15
+35

+19
-12
+ it
+36

+22
-10
- it
+68

+ 6
+ 8
+ 9
+3U

+ 7
+18
+ 5
- 3

0
+ 6
+ 5
+13

+ 9
-19
+ 3
+ 6

+ lt
+ 9
- 1
+36

+ 5
+ it
+ 3
+11

+
+
+
-

Minneapolis
Kansas C i t y
Dallas
San Francisco
Far f o o t n o t e s , see page 1.

- 9
+60
-21
+12

-lit
+25
r- 6
r+ 9

-30
- 7
r- 3
- 9

+29
+it00
r-10
+11

•10

-17
+23
-22
+ 8

+15
- l
r- 9
- 6

+10
- 1
r+11
- 7

+17
+50
+13
+11

+5

- 1




U weeks
One week ending
ending
Aug. 7 | J u l y 311 July dn Aug. lit
r+ii
+ it
r u
+ it
-11
-15
- 5
-27
+11
-23
- 3
+U3
- 2 it
-18
-31
-18
-16
- 2
+ 7
+23

+5o
-li
+ 6

+16
- 3
+ 1

6
6
3
3

+ 5
- 2
+ 3

+
+
-

3
5
l
2

+ 5
- 1
- l
r 0

3
1
1
5

+
+
+

3
7
1
2

+ 2
+ 5
0
0

+ 2
- 1
r-13
+ 1

+
+
r+
+

it
9
1
1

+
+
+

+
+
+

3
3
it
1