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CONFIDENTIAL

SPECIAL, YfEEKET REPORT ON DEPARTMENT STORE-SALES—UNITED STATES SUMMARY

NOT FOR PUBLICATION

Sales in selected departments

April 27, 1953.

Percentage change from a year ago
Weekly unadjusted indexes
Monthly unadjusted indexes
h'
weeks
(19ltl
aver,
weekly
sales=100)
(I9ltl
average monthly sales - 100)
One week ending
ending
1953
1953
1952
Apr.lo Apr.11IApr. lt|Mar.2d Apr. 18 Apr.lti|Apr.11IApr. i*|Mar.28 Mar. IFeb. I Jan. Dec. [Apr. |Mar. (Feb.

Department
k

1951
Jan. Dec.

GRAND TOTAL SALES 1/2/

+ 5

—16

+ 3

+ 7

1

206

193

231

221*

P209

162

180

1*05

20h 195 161*

181

37b

Furniture & bedding

+11*

+33

-16

+ 1

+ 6

2i*l

203

166

2 Oli

p201

232

227

210

186

191

230

221

192

Domestic fl. cov'gs

+ 7

+39

-17

+ 2

+ 5

206

185

139

175

pl68

nk

179

189

165

171

176

188

187

Major appliances

+27

+51

- 3

- 1

+15

216

188

16?

193

p236

171*

198

213

167

207 166

193

199

Rad io,phonograph,TV1/

+ 1

-5

-17

-11

-9

257

232

225

260

p283

272

330

701

216

297

290

351*

718

Total of 1* depts. l/

+11

+30

-15

— 1

+ 5

231

200

165

201

p209

213

221

256

181

200

213

222

21*6

ALL oram SALES 1/

+ 5

r-20

+ 5

+ 8

- X

203

rl92

238

226

p210

157

176

1*22

207

191* 158

177

389

n

y

Cralitninonr
.

lnde

XI.^ V X b CLl#

es

or t

s

i/
^
f
Jf category are not released publicly; they are shown here solely to permit comparisons with departmental changes.
cj Figures are based on the abbreviated s an pie described in note below and are presented here solely to permit comparisons with departmental
„ , C r a ? g ® s * x F o r weekly movements of total department store sales, refer to the regular weekly sales report H.8 (based on about # 0 stores).
Notes—Total national sanpie is comprised of some 115 stores (varies slightly among departments) of the approximately 350 stores regularly
reporting monthly departmental figures.




CONFIDENTIAL
"

m

United States
oston
ew Y ork
Philadelphia
Cleveland

Richmond
Atlanta
Chicago
St. Louis
Minneapolis
Kansas City
Dallas
San Francisco

r

nited States
.os ton
.aw York
' hiladelphia
Cleveland
Richmond
;lanta
icago
Louis
Minneapolis
\ .nsas City
"X.llas
S .n Francisco

- footnotes,




-

\ \U

1

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUWARY EC DISTRICTS
NOT FOR PUBLICATION
Sales in Selected Departments
n
i-J jVOO. UU^iiUQ
|
Page 2.
(Percentage change frog corresponding period a year ago)
o)
Furniture and bedding
Domestic floor coverings
Jiajor household appliances
1* weeks
U weeks'
Z* weeks
One week ending
One week ending
*0$e73$gk ending
ending
ending
,
endiife, Jl
Apr.Id|Apr.11[Apr, /*I Mar.2b Apr. Id I Apr .lb | AprTIl | Apr, k | Mar. 201 Apr .fixityr m
>111 Apr. 1* |Mar. 2ffApr. 18
15™
~+nr
+31
+ 6
TTT
T 7
555 ^ 1 7 "
- 3
+15
-1/
~ZB7
- 1
T T
+10
-17
-1*6
—11* -18
+16 " " W
+ 1
- 9
- 7
+ 6
+20
-21
- 8
2
mm
6
+22
—2l*
- 3
- 6
-28
-13
-38
-36
-29
+26
+ 2
+15
+12
+ 1*
-27
+125
— 2
-21
+1*2
+16
-33
+70
+ 9
+32
+23
+61
-31
+ 8
+10
- 9
-10
+1*5
+60
+86
- 6
+17
+13
+26
- 9
M

+ 5
- 7

+20
+ &

- 1*
+1*8

+55
+20

—26
-23
- 7
+ X

2
+12
+ 8
— 5

- 7

+ 5

+17
+ 1*

+27
+52
+21*
-37

+33
+1*5
+1*6
+ 1*

-12
+23
— 5
—26

-10
+13
0
+18

+ 9
+37
+11*
-17

-11
- 7
+1*2
+22

+ 8
+117
+66
+32

-17
+28
- 1*
-11

-18
+37
- 5

-10

-10

+3 k

+21
+ 6

+25
+78
+ 5
+21
+30
+13
+60
-11
+ 8
-22
+16
+83
+ 5
+33
+31
+25
+26
-1*0
—13
- U
+53
+22
-30
+1*0
+20
+1*1*
+10
0
-19
+ 5
+1*8
+10
+32
+12
+28
+1*1*
+27
-30
- 8
+101
+ 1*
+30
+90
+31
+57
+21+
+30
- 6
+1*9
+22
0
+16
—18
+18
+ 6
0
+ 3
+11
— 5
+ 3
Radios,phonographs,television,etc,
Total or U departments"
Grand."Total—entire store '<L/
1*i weeks
1
*
weeks
it weeks
One week ending
One v/eek ending
One week ending
ending
ending
ending
Apr.Id IApr.11 Apr, 41 Mar.281Apr. Id Apr. Id | Apr. 111 Apr. 1* j Mar.Apr.
28 Id Apr.Id|Apr.11|Apr. 1*1 Mar.20 Apr.18
+ 1
-17
+30
-15
-16
- 1
+ 5
+ 5
+ 3
+ 7 ; - 1
+11
13TT
—16
-21
-10
+ 3
-21*
- 9
-23
— 2
3
+
3
- 7
-22
-27
-35
- 8
+13
-16
—2l*
r-17
0
- 6
— 2
- 5
+13
- It
- 3
+36
+ 9
- 2
-15
- h
+17
2
+
3
- 7
-32
-20
-31
+1*1*
-21
- 1* + 5
-23
+ 5
+ h
- 1
+ 9
- 8

-2k
+3h

-32

+1*7
+67
-16

+66

+22
- 2

+31
-29
+36
+31

-39

+17

+ It
-1*0
- 7

+ 7
+1*7

-20

+51
+ 9

-11
-25
-19
+30

+22
+29
+19

+68

-19
-12
- 6

-11
1
-20

0
+ 1

- 7
+20
+ 3
- 3

- 3
+12
+17
— 6

+10
-11*
+ 7
+35

+23
+ 1*
+20

+18

+11
+ 5
+ 6
+ 2
+10

+10
+21
+ 1

-25
r-ll*
- 2
-16
- 8
-19
-20
-21

+
+
+
+

2
9
6
1

+ 5
+12
+11
+12

+17
+ 2
+16
+12

+11*
+ 5
+11*
+ 8

- 3
+ 3
+ 5
0
+
+
!-

8
1
7
1