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NOT FOR PUBLICATION

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STASp^,IMJ5ART

CONFIDENTIAL - F. R.

April 25, 1955

Sales in selected departments

V

Monthl^
justed indexes
Percentage change from a year ago
(I9li7-ii9 averaj^jjnonthly sales = 100)
U weeks
Nt
One week ending
D e p a r t m e n t ^ , * * vGO
195U
ending
1955
Apr. 161 Apr. 9 jApr. 2 |Mar. 26 Apr. 16 Mar. |Feb. | Jan. Dec. Apr. | Mar. | Feb. Jan.

1953
Dec.

GRAND TOTAL SALES 1/ 2/

-15

+ 5

+ 8

+ 1

- 1

p 98

76

85

191

100

90

75

80

186

Furniture and bedding

+U2

-23

+ 2

+ 1

+ 3

pll8 111*

131

109

9k

105

109

110

103

Domestic floor coverings

+1*8

r-15

+21+

+ 1

+ 9

p 86

81

89

85

70

76

72

75

81

Major appliances

+77

r+17

+31

+15

+39

P 92

69

75

65

62

66

5U

59

57

Radio, phonograph, TV

+H4.

-19

- 8

- 9

- 7

pl03

93

107

23U

76

107

90

101

225

Total of

+i*3

-16

+ 8

+ 5

+ 7

pl02

9h

105

109

79

90

86

89

103

-20

r+ 8

+ 9

0

- 2

p 98

73

82

202

103

90

7h

79

196

departments 1/

ALL OTHER SALES 1/

p—Preliminary.
r—Revised.
1/ Monthly indexes for this category are not released publicly; they are shown here solely to permit comparisons with departmental changes.
2/ Figures are based on the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental
"" changes. For weekly movements of total department store sales, refer to the regular weekly sales report H.8a (based on about 550 stores).
Note:—Total national sample is comprised of some 115 stores (varies slightly among departments) of the approximately 350 stores regularly
reporting monthly departmental figures.
During March and April changes from a year ago reflect in part the fact that last year Easter was on April 18 while this year it was
on April 10. For this reason it is estimated that in comparison with last year an allowance should be made for an increase in sales of
about h per cent for the month of March as a whole and a corresponding decrease for the month of April as a whole. These allowances apply
to the figures for the United States.




CONFIDENTIAL - F. R.

United States
Boston
New York
Philadelphia
Cleveland

HOT FOR PUBLICATION
SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS
Sales in Selected Departments
Page 2
(Percentage change from corresponding period a year ago)
r
Major
household
appliances
|~
Domestic
floor
coverings
Furniture and bedding
~
"
"
JtT weeks
k weeks
i
k weeksT
One week ending
One week ending
One week ending
ending
ending
ending
Apr. ST
Apr.161Apr.
?|Apr.
2[Mar.
26
Apr,
16
"2!Mar.%
Anr.16
Apr.
Apr.16|Apr.
9
Apr. 161 Apr. 9 Apr. 2 j MarTffS"
+31
+H5
+39
+
1
+77
r+17
+
9
+2ir
+ l
" H U T r^HT
+ 2
+ 3
-23
w
~+25™
0
+3338"
T
T
T
F
+29
+lo
+12
+10
TT
- o
+ 5
-17
+2ST" -23
-10
+
1
-11
+
3
- 1
+14
- 6
+45
+72
-36
- 2
+24
-10
+40
-33
-10
+48
+13
+ 8
+15
-12
4- 7
+ 1
+ 6
+65
- 3
+1
-34
-29
+31
+63
+42
-18
+16
+31
+57
+18
+93
+24
- 2
+ 8
+73
-19
+1.0
+24
+ 1
r-16
-25

- 2
+ 9
+11
+ 2

- 2
0
0
+ 8

+ 9
+20
+ 2
+12

Richmond
Atlanta
Chicago
St. Louis

+57
+118
+26
*63

Minneapolis
Kansas City
Dallas
San Francisco

+ 2
+22
- 2
-12
9
+44
+20
+
9
-26
+27
+78
+
9
+20
+
5
+29
-17
Radlos,phonographs,television,etc.
a weeks
One week ending
ending
Apr.16|Apr. 91Apr 2!Mar.26 Apr.16
t t
- 9
- 7
+l4
-19
~=5T
-39
-27
1
-11
-16
- 4
+14
+ l
+27
+18
+ 5
-35
- 8
-19
— 5
+ 3
- 5

United States
Boston
New York
Philadelphia
Cleveland

+19

-16

- 8

Richmond
Atlanta
Chicago
St. Louis

+52
+62
0
-15

- 7
r-12

Minneapolis
Kansas City
Dallas
San Francisco
For footnotes, see page 1.

-13
-39
+46
+37

-29
+10
+17




-22

-20

-28

-33

-21

— 2
+ 4
-15
-15

-28

-15
-15
447
- l

- 8

- 1
+ 7

-18

-16

-30

-24

+ 5

-12

+27
+ 8
-10

- 3
+30
- 1

+34
+122
+21
+79

- 8
r-49
-16

-43

- 8
+31
+16
0

-13

- 1

-20

+ 5

+22
+10

+10
+ 2

+74
+203
+89
+79

+ 7
r+12
+ 3
+74

-22

+19
+31
+94

+23
+67
+36
+198

+17
+59
+37
+111

+21
+40
+33
+69
+72
+116
+70
+46
+24
<r 6
-18
-17
-14
Grand Total—entire store g/'
h weeks
4 weeks
One
week
ending
One week ending
ending
ending
Apr.161Apr. 9|Apr. 2jMar. 26 Apr.16 Apr.16|Apr. 9 Apr. 2|Mar.26 Apr.16
-15
+ 5 + 8 .
+1
+43
-16
+ «
+ 5
+ 7
- 2
+13
+ 1
+ 5
-23
^nr
+ 9
+14 ™ ^ i r
- 2
+ 3
+ 4
-12
r- 3
- 2
- 2
-30
+ 4
+34
+20
- l
- 3
-11
-16
+ 1
- 2
+12
—28
+33
6
- 2
+10
-20
+11
+12
1
+15
+46
- 3

-19
-29
+156
+ 4
+41 - -15
Total""bf
+24
+44

+55
+126
+32
+55

- 1
r-l6
-19

+13
+33
+65
+34

-12

-11

+ 3
+10
-18

+52
0
+29
0
-12
4 departments
-19
+ 9
+221

+ 4
+ 2
+79
+ 1

+ 8
+56
+47
+32

- 7
+14
+12
+14

- 5

+ 6
+ 8
+33

+ 7
+23
+ 7
+21

-14

- 7
+17
+43
- 3

+27
+19
+31
+ 2

+ 5
+18
+38
+ 2

-17

- 5
-10

-13
-11

- 6
-24

0

+53
+53

+11
r+ 8
+ 2
+ 6

- l
+ 7
+16
+15

+
-

8
8
8
6

- 3
+ 4
- l
o

+11
+ 9
+22
+14

+ 6
+19
+18
+ 2

+12
- 6
+12

+ 2
+ 3
+10
- 2

+ 4